At a Glance
- Tasks: Drive digital marketing campaigns and optimise performance across multiple channels.
- Company: Join a leading lifting equipment hire company with 50 years of expertise.
- Benefits: Enjoy competitive salary, 25 days leave, private healthcare, and hybrid working options.
- Other info: Dynamic work environment with opportunities for personal growth and development.
- Why this job: Make an impact in a new role while collaborating with diverse teams across Europe.
- Qualifications: Native Dutch speaker with 2-4 years in performance or digital marketing.
The predicted salary is between 29700 - 36300 £ per year.
ABOUT THE COMPANY
For 50 years we have been leaders in the hire of lifting and hoisting equipment. Our locations are spread over the UK and the EU. Our sister company, LGH Winches, is one of the leading winch specialists in Europe. We combine the highest quality equipment, unrivalled experience, and industry leading expertise, with excellent customer service, to offer you state of the art solutions to meet your lifting challenges. Whatever the load, whatever the location, LGH can take the strain, with unmatched reliability, range, and readiness. LGH adds specialist knowledge and know-how to your operation, lifting your team as well as your load. From a simple toe jack for manual handling, to sophisticated spreader beams for larger loads, we offer the widest range of lifting equipment, on call and ready for delivery, backed by expert advice and on-site expertise. Across the world, across all industry sectors, trust LGH – the global leaders in lifting gear hire.
SUMMARY OF THE ROLE
We’re looking for a native Dutch, results-driven Performance Marketing Specialist to take ownership of our digital marketing activities across Europe. This is a new in-house role designed to drive campaign performance and deliver smarter, more effective digital marketing at scale. You’ll manage and optimise multi-channel paid media campaigns, improve website and landing page performance, and collaborate with our regional marketing teams and external agencies to tailor campaigns for different markets. With an eye for analytics, you'll help us better understand how our digital activity contributes to leads, conversions, and ROI.
OVERVIEW OF ACCOUNTABILITIES
- Paid Media & Search: Plan, execute, and optimise campaigns across Google Ads, Display, and LinkedIn. Conduct keyword research, create ad copy, and manage budget allocations. A/B test creatives and landing pages to improve performance. Reduce CPA and improve conversion rates across campaigns.
- SEO & Website Performance: Work with content and regional marketers to improve organic visibility. Manage SEO audits and action technical improvements. Track site performance and page experience (Core Web Vitals, bounce rate, etc.). Collaborate with web developers or manage CMS updates where needed.
- Analytics & Reporting: Own performance dashboards and campaign tracking (GA4, HubSpot, etc.). Set up and manage UTM structures, conversion tracking, and attribution models. Report monthly and quarterly on campaign performance and actionable insights.
- Marketing Automation: Lead email campaign workflows in HubSpot. Support lead scoring, segmentation, and engagement automation.
- Collaboration: Work with regional marketing execs (DACH and Benelux) to localise and target campaigns. Brief and coordinate with agencies on high-value projects where needed. Collaborate with content and creative roles to produce effective assets.
QUALIFICATIONS AND EXPERIENCE
- Essential: Native Dutch speaker. 2–4 years’ experience in a performance or digital marketing role. Strong hands-on experience with Google Ads and SEO (on-page and content-focused). Confident using Google Analytics (GA4), Search Console, Tag Manager, and UTM tracking. Familiarity with HubSpot or other marketing automation tools. Data-driven mindset with ability to interpret and act on insights. Proactive, self-motivated, and comfortable managing projects independently. Strong communication and collaboration skills.
- Desirable: Experience working across multiple markets/languages. Technical Product Knowledge: Understanding of technical products or willingness to undergo training and self-improvement in this area. Ambitious Growth Mindset: Demonstrated ambition to grow within the role and contribute additional value to the team.
WORKING PATTERN:
Days: Monday to Friday. Hours: 37.5 hours per week between 9am – 5pm. Lunch break: 30 minutes unpaid.
COMPANY BENEFITS
- 25 days Annual Leave (+1 per year capped at 30)
- Employee Assistance Program
- Enhance Family Leave
- Free Eye Tests
- Private Healthcare
- Quarterly Incentive Program
- Training & Development Programmes
- Length of Service Awards
- Personal Milestone Acknowledgements
- Free Equipment Hire
- Free Parking
- H.I.R.E Fit
- Hybrid working (where possible)
- Ability to commute/relocate: Home-based
- Salary: Competitive Salary
Performance Marketing Specialist (Dutch Speaking) in Manchester employer: LGH Group
At LGH, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters growth and innovation. As a Business Development Manager in the North West, you will benefit from a comprehensive training and development programme, alongside competitive perks such as private healthcare and generous annual leave. Our commitment to employee well-being and professional advancement makes LGH a rewarding place to build your career while contributing to our mission of delivering top-notch lifting solutions.
