Performance Marketing Specialist (Dutch Speaking)

ABOUT THE COMPANYFor 50 years we have been leaders in the hire of lifting and hoisting equipment. Our locations are spread over the UK and the EU. Our sister company, LGH Winches, is one of the leading winch specialists in Europe.

We combine the highest quality equipment, unrivalled experience, and industry leading expertise, with excellent customer service, to offer you state of the art solutions to meet your lifting challenges. Whatever the load, whatever the location, LGH can take the strain, with unmatched reliability, range, and readiness. LGH adds specialist knowledge and know-how to your operation, lifting your team as well as your load. From a simple toe jack for manual handling, to sophisticated spreader beams for larger loads, we offer the widest range of lifting equipment, on call and ready for delivery, backed by expert advice and on-site expertise.

Across the world, across all industry sectors, trust LGH – the global leaders in lifting gear hire.

SUMMARY OF THE ROLEWe’re looking for a native Dutch, results-driven Performance Marketing Specialist to take ownership of our digital marketing activities across Europe. This is a new in-house role designed to drive campaign performance and deliver smarter, more effective digital marketing at scale.

You’ll manage and optimise multi-channel paid media campaigns, improve website and landing page performance, and collaborate with our regional marketing teams and external agencies to tailor campaigns for different markets. With an eye for analytics, you’ll help us better understand how our digital activity contributes to leads, conversions, and ROI.

OVERVIEW OF ACCOUNTABILITIESPaid Media & Search

Plan, execute, and optimise campaigns across Google Ads, Display, and LinkedIn

Conduct keyword research, create ad copy, and manage budget allocations

A/B test creatives and landing pages to improve performance

Reduce CPA and improve conversion rates across campaigns

SEO & Website Performance

Work with content and regional marketers to improve organic visibility

Manage SEO audits and action technical improvements

Track site performance and page experience (Core Web Vitals, bounce rate, etc.)

Collaborate with web developers or manage CMS updates where needed

Analytics & Reporting

Own performance dashboards and campaign tracking (GA4, HubSpot, etc.)

Set up and manage UTM structures, conversion tracking, and attribution models

Report monthly and quarterly on campaign performance and actionable insights

Marketing Automation

Lead email campaign workflows in HubSpot

Support lead scoring, segmentation, and engagement automation

Collaboration

Work with regional marketing execs (DACH and Benelux) to localise and target campaigns

Brief and coordinate with agencies on high-value projects where needed

Collaborate with content and creative roles to produce effective assets

QUALIFICATIONS AND EXPERIENCEEssential

Native Dutch speaker

2–4 years’ experience in a performance or digital marketing role

Strong hands‐on experience with Google Ads and SEO (on‐page and content‐focused)

Confident using Google Analytics (GA4), Search Console, Tag Manager, and UTM tracking

Familiarity with HubSpot or other marketing automation tools

Data-driven mindset with ability to interpret and act on insights

Proactive, self‐motivated, and comfortable managing projects independently

Strong communication and collaboration skills

Desirable

Experience working across multiple markets/languages

Technical Product Knowledge: Understanding of technical products or willingness to undergo training and self‐improvement in this area.

Ambitious Growth Mindset: Demonstrated ambition to grow within the role and contribute additional value to the team.

WORKING PATTERNDays: Monday to Friday

Hours: 37.5 hours per week between 9am – 5pm

Lunch break: 30 minutes unpaid

COMPANY BENEFITS

25 days Annual Leave (+1 per year capped at 30)

Employee Assistance Program

Enhance Family Leave

Free Eye Tests

Private Healthcare

Quarterly Incentive Program

Training & Development Programmes

Length of Service Awards

Personal Milestone Acknowledgements

Free Equipment Hire

Free Parking

H.I.R.E Fit

Hybrid working (where possible)

Ability to commute/relocate

Home-based

Salary

Competive Salary

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