At a Glance
- Tasks: Create stunning visuals and manage marketing projects to elevate our brand.
- Company: Join a leading lifting equipment hire company with 50 years of expertise.
- Benefits: Enjoy 25 days annual leave, private healthcare, and hybrid working options.
- Other info: Great career growth opportunities in a supportive and innovative environment.
- Why this job: Be part of a dynamic team and make a real impact in marketing and design.
- Qualifications: 2+ years in graphic design, strong Adobe skills, and a passion for marketing.
The predicted salary is between 40000 - 50000 £ per year.
ABOUT THE COMPANY
For 50 years we have been leaders in the hire of lifting and hoisting equipment. Our locations are spread over the UK and the EU. Our sister company, LGH Winches, is one of the leading winch specialists in Europe. We combine the highest quality equipment, unrivalled experience, and industry leading expertise, with excellent customer service, to offer you state of the art solutions to meet your lifting challenges. Whatever the load, whatever the location, LGH can take the strain, with unmatched reliability, range, and readiness. LGH adds specialist knowledge and know-how to your operation, lifting your team as well as your load. From a simple toe jack for manual handling, to sophisticated spreader beams for larger loads, we offer the widest range of lifting equipment, on call and ready for delivery, backed by expert advice and on-site expertise. Across the world, across all industry sectors, trust LGH – the global leaders in lifting gear hire.
SUMMARY OF THE ROLE
We are seeking a dynamic Marketing & Design Specialist to strengthen our brand and support marketing efforts. This role involves marketing administration, coordination, and creating high-quality visual assets to ensure consistent and professional communications across all channels, directly contributing to our growth and market reach.
OVERVIEW OF ACCOUNTABILITIES
- Graphic Design & Visual Content Creation: Design and update professional sales brochures, technical datasheets, and product guides. Create engaging social media visuals (graphics, images, short animations) for platforms like LinkedIn, Instagram, and Facebook. Develop digital assets for email marketing, website banners, blog headers, and online advertisements. Act as a brand guardian, ensuring strict adherence to brand guidelines across all visual materials. Efficiently utilize and adapt existing design templates, alongside independently conceptualizing and executing original design elements for new campaigns and specific storytelling needs. Manage image sourcing and editing, and prepare final design files for print.
- Marketing Administration & Coordination: Provide comprehensive administrative support for marketing activities, including content management, social media scheduling, and email campaign support. Perform routine website visual updates using our CMS. Support marketing events, webinars, and trade shows with administrative and logistical assistance. Liaise with external vendors (printers, photographers, agencies) as needed. Offer general marketing administrative support to the team as required.
- Collaboration & Project Management: Collaborate closely with marketing and sales teams across the UK, DACH and Benelux to ensure visuals and initiatives effectively support campaign goals and brand messaging. Manage design and marketing projects from concept through to delivery, ensuring deadlines are met and quality standards are maintained.
QUALIFICATIONS AND EXPERIENCE
Essential:
- 2+ years of experience in a graphic design role, preferably within a marketing or B2B environment.
- Proven Graphic Design Skills: A strong portfolio demonstrating proficiency in creating visually appealing and effective marketing materials across print and digital.
- Software Proficiency: Expert-level command of Adobe Creative Suite (InDesign, Photoshop, Illustrator) is essential. Familiarity with other tools like Canva, Figma, or video editing software is a plus.
- Marketing Acumen: Solid understanding of core marketing principles, digital marketing channels (social media, email, web), and brand management.
- Attention to Detail: Meticulous eye for design consistency, grammar, spelling, and adherence to brand guidelines.
- Project Management: Ability to manage multiple tasks and projects simultaneously, prioritise effectively, and meet deadlines in a fast-paced environment.
- Communication Skills: Excellent written and verbal communication skills to articulate design concepts, write engaging copy, and interact effectively with colleagues and external partners.
- Proactive & Self-Motivated: Ability to work independently with minimal supervision, take initiative, and contribute new ideas.
- Adaptability: Willingness to learn new tools and adapt to evolving marketing strategies and design trends.
Desirable
- Educational Background: A degree or diploma in Marketing, Graphic Design, Visual Communications, or a related field.
- Ambitious Growth Mindset: Demonstrated ambition to grow within the role and contribute additional value to the team.
- Experience: Typically 2-4 years of relevant professional experience in a marketing or design role within a business setting.
WORKING PATTERN:
Days: Monday to Friday
Hours: 37.5 hours per week between 9am – 5pm
Lunch break: 30 minutes unpaid
COMPANY BENEFITS
- 25 days Annual Leave (+1 per year capped at 30)
- Enhanced Family Leave
- Free Eye Tests
- Private Healthcare
- Quarterly Incentive Program
- Training & Development Programmes
- Length of Service Awards
- Personal Milestone Acknowledgements
- Free Equipment Hire
- Free Parking
- H.I.R.E Fit Hybrid working (where possible)
Ability to commute/relocate: Atherton, Manchester M46 9JZ: reliably commute or plan to relocate before starting work (required)
Salary: Competitive Salary
Marketing & Design Specialist employer: LGH Group
At LGH, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters growth and innovation. As a Business Development Manager in the North West, you will benefit from a comprehensive training and development programme, alongside competitive perks such as private healthcare and generous annual leave. Our commitment to employee well-being and professional advancement makes LGH a rewarding place to build your career while contributing to our mission of delivering top-notch lifting solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Design Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LGH Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LGH Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LGH Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LGH Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Design Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LGH Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LGH Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about LGH Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LGH Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LGH Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LGH Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
