At a Glance
- Tasks: Manage and optimise Google Ads campaigns to drive ecommerce growth globally.
- Company: Join LGC Standards, a leader in life sciences tools with a collaborative culture.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on innovation and collaboration.
- Why this job: Make a real impact on global campaigns while honing your digital marketing skills.
- Qualifications: Experience with Google Ads and a passion for data-driven decision making.
The predicted salary is between 52650 - 64350 £ per year.
LGC is an international life sciences tools company, building leading positions in sustainably growing markets. It provides reference materials, genomics solutions and analytical testing products and services, based on its innovation and intellectual property. It works with customers in the pharmaceuticals, agricultural biotechnology, food, environment, and sports sectors as well as with governments and academia to achieve excellence in investigative, diagnostic and measurement science.
At LGC Standards, we work with organisations around the world to help ensure that laboratory testing is accurate, reliable and trusted. When food is tested for contaminants, medicines are developed, water quality is checked or products are assessed for safety, laboratories need confidence that their results are correct. We provide the tools, programmes and expertise that help make this possible, supporting customers in more than 120 countries worldwide.
Love turning clicks into customers and know your way around Google Ads? Ready to make an impact on a global scale? We're looking for a Paid Media Specialist to join our new and growing team at LGC Standards, part of LGC Group.
If you're passionate about paid search, love getting stuck into campaign optimisation and get a genuine buzz from seeing your work deliver results, this could be the perfect next step for you! This is a fantastic opportunity to take ownership of paid search and Shopping campaigns across international markets, working with a collaborative global team to drive ecommerce growth and make a real commercial impact. This is a hands‑on role where you'll be doing what you do best – running campaigns, testing new ideas and delivering results.
What you'll be doing:
- Own the campaigns: Build, manage and optimise Google Ads Search, Shopping and Performance Max campaigns, alongside Microsoft Advertising.
- Turn data into results: Analyse campaign performance, identify opportunities and make smart, data-driven decisions to improve conversions, revenue and return on ad spend (ROAS).
- Test, learn and improve: Experiment with bidding strategies, keywords, audiences, ad creative and landing pages to discover what works best.
- Keep our products visible: Manage and optimise Google Merchant Center product feeds, troubleshoot issues and help our products reach the right audiences.
- Think globally: Support campaigns across multiple international markets, adapting your approach to different audiences and commercial priorities.
- Collaborate and innovate: Work closely with our eCommerce, Analytics, Product and Commercial teams to bring new ideas to life.
- Stay ahead of the game: Explore emerging trends, automation and AI-powered advertising tools to continuously improve performance.
Qualifications
What we're looking for:
- Hands‑on experience managing and optimising paid search campaigns.
- Strong experience with Google Ads, particularly Search, Shopping and Performance Max.
- Practical knowledge of Google Merchant Center, product feeds and troubleshooting feed issues.
- Familiarity with Microsoft Advertising, automated bidding, conversion tracking and campaign testing.
- Confidence working with performance data and turning insights into meaningful improvements.
- Good Excel or Google Sheets skills, including pivot tables and lookup formulas.
- Excellent attention to detail, strong organisational skills and the ability to juggle multiple campaigns and priorities.
- A collaborative approach and the confidence to communicate ideas and results to different stakeholders.
The following experience isn't required but would be beneficial:
- Experience using Search Ads 360 or similar campaign management platforms.
- A background in the scientific, life sciences or technical industries.
- Additional European language skills, particularly French, Spanish or German.
LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age, disability, race, color, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, religion, or belief. Short listing, interviewing and selection will always be carried out without regard to gender, sexual orientation, marital status, color, race, nationality, ethnic or national origins, religion or belief, age, or trade union membership.
Paid Media Specialist in London employer: LGC Group
BRCGS is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Strategic Business Analyst role. With a focus on AI-driven initiatives, employees benefit from mentoring opportunities and the chance to influence global strategies while working in a hybrid environment that promotes flexibility and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LGC Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LGC Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LGC Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LGC Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LGC Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LGC Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about LGC Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LGC Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LGC Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LGC Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
