- Develop and carry out thorough SEO and GEO/AIO strategies for owned media, addressing on-page, off-page, and technical aspects aligned with business objectives.
- Lead data-driven SEO and GEO performance analysis to find opportunities, track important metrics, and provide actionable insights to improve organic visibility and website performance.
- Manage keyword strategy and content refinement via comprehensive research and content proposals to achieve search-focused, user-centered digital experiences.
- Optimize technical SEO excellence by reviewing Search Console insights, validating technical fixes, optimizing site speed and structure, and ensuring guideline implementation.
- Coordinate tracking and analytics implementation, guaranteeing GTM event coverage, data quality validation, and comprehensive funnel and behavioral measurement across GA4 and reporting tools.
- Coordinate efforts with external agencies and vendors to deliver SEO/GEO campaigns, technical audits, link building initiatives, and performance improvements aligned with strategic objectives.
- Partner with web product management, marketing, and engineering teams to apply SEO/GEO recommendations, embed guidelines, and ensure optimization is coordinated across the digital experience.
- Contribute to the ongoing SEO/GEO roadmap by staying ahead of industry developments, algorithm updates, and new technologies to proactively find opportunities for optimization and growth.
Deep expertise in on-page, off-page, and technical SEO/GEO, with the ability to build and complete high-impact optimization strategies. - Verified background in handling SEO/GEO campaigns throughout their full lifecycle and partnering efficiently with external agencies and cross-functional teams.
- Strong analytical skills and expertise in managing SEO/GEO and analytics platforms (e.g., SEMrush, Ahrefs, Google Search Console, GA4) facilitating data-driven decisions.
- Strong knowledge of website structure, technical performance elements, and UX principles, with the capability to recognize and address SEO/GEO challenges efficiently.
- Excellent communication skills, with the ability to translate complex SEO/GEO and technical insights into clear, actionable recommendations for both technical and non-technical collaborators.
- Highly organized and adaptable, able to prioritize effectively within a fast paced environment.
- Strategic problem solver who can connect SEO/GEO efforts to overarching business aims, promoting ongoing digital expansion and competitive advantage.
- Verified background in directing SEO/GEO efforts within B2B, eCommerce, or dynamic digital landscapes, with a record of boosting organic rankings, traffic, and conversions.
- Strong technical SEO/GEO skills, covering site layout, schema markup, performance optimization, mobile functionality, and troubleshooting technical challenges.
- Experience with leading SEO/GEO and analytics platforms, including SEMrush, Ahrefs, Google Search Console, Google Analytics/GA4, and related research and reporting tools.
- Proficient in keyword research, competitor analysis, website audits, and content optimization, with a strong grasp of UX and its influence on search performance.
- Experience coordinating with external SEO/GEO agencies/vendors and partnering across functions with web product management, development, and marketing team members.
- Strong analytical ability with the capacity to interpret both qualitative and quantitative data to guide decision making, supported by good communication and partner management skills.
- Formal qualifications in marketing or a related field are required. Relevant SEO/GEO certifications and hands‑on experience with CMS platforms, HTML/CSS, and modern SEO/GEO experimentation are also needed.
- Location: This role is based in London on a hybrid basis. 2-3 days on site per week
Passion: Pride in our achievements engenders passion for our work and it translates into our ambition to make the world a safer place - Curiosity: We constantly look forward to what's next: our curiosity for today's discoveries makes tomorrow's innovations possible
- Integrity: A commitment to high ethical standards has been at the heart of LGC since we started testing the integrity of products in 1842
- Brilliance: We strive to be the very best in everything we say and do. We exceed customers' expectations through innovation and pioneering science
- Respect: We respect gender, age, nationality, religion and individuality - our diversity is our strength
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SEO Manager in City of Westminster employer: LGC Group Ltd
The Native Antigen Company is an exceptional employer that prioritises employee growth and development, offering comprehensive training to enhance your laboratory skills in a collaborative and innovative environment. Located in Kidlington, Oxford, our work culture fosters teamwork and cross-training opportunities across various scientific disciplines, ensuring that you not only contribute to meaningful projects but also advance your career in the life sciences sector.
