Associate, UK Wealth Marketing Team in London

The UK Wealth Marketing organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences.

The UK Marketing team sits within the EMEA Country Marketing function, part of the broader EMEA Marketing organisation. Together, we work closely with a wide network of internal and external stakeholders to deliver high-impact campaigns, events, and strategic initiatives across the region.

Within the UK, the team is organised into three specialist areas:

• Institutional Marketing
• Investment Trusts Marketing
• Wealth Marketing

Based in London, the team partners across product groups, client segments, and distribution channels to drive engagement and adoption of BlackRock’s investment solutions.

This role sits within BlackRock’s UK Wealth Marketing team, which serves a broad range of clients including asset managers, banks, wealth managers, financial advisers, digital wealth firms and end investors. Within this landscape, you will focus specifically on the independent financial adviser and wealth manager segment—one of our fastest-growing opportunities in the UK.

You will play a central role in shaping and executing the go-to-market strategy for this segment, helping to scale our brand footprint and drive adoption of our core focus funds. Working closely with the Head of Wealth Marketing and the Adviser & Platform Sales team, you will deliver high-impact, insight-led marketing that builds deeper engagement, elevates conversations beyond product, and creates the conditions for sales without sales—using digital, content and campaigns to generate real commercial impact.

Success in this role requires exceptional cross-functional partnership. You will collaborate with stakeholders across sales, product, corporate communications, digital marketing, and the wider EMEA and global marketing organisation to deliver cohesive, client-centric execution. You’ll also represent the UK on key regional forums, ensuring the needs of the UK adviser market shape broader initiatives and that global best practices are effectively localised.

Responsibilities:

• Strengthen and support long-term partnerships
• Maintain and grow multi-year partnerships with key wealth managers and financial adviser distributors.
• Support new business pitches and partner engagement opportunities.
• Collaborate with the EMEA Strategic Partnership Marketing team to scale best-practice content and campaign ideas, ensuring effective UK localisation.
• Localise the partnership tiering model and develop a clear framework of deliverables to ensure consistent standards across partner relationships.
• Drive awareness and adoption of BlackRock’s focus funds through high-impact events.
• Lead the delivery of proprietary and sponsored third-party events, ensuring strong brand presence and strategic alignment.
• Partner closely with internal and external stakeholders to create seamless, engaging experiences that support commercial priorities.
• Extend the value of events by developing narratives and content that amplify impact beyond the day itself.
• Own post-event and campaign reporting, capturing insights to inform ongoing strategy and optimisation.
• Accelerate growth across key client segments.
• Expand our practice management, financial education, and investment content library to enable deeper, more holistic sales conversations.
• Help drive “sales without sales” by building a scalable, self-serve content ecosystem on BLK.com that supports clients throughout their decision journey.
• Represent the UK on the EMEA Wealth Taskforce, shaping cross-market strategy and initiatives while ensuring campaigns are effectively localised for the UK.
• Support our digital and website strategy.
• Support UK site migration to the new CMS platform.
• Build and localise campaign landing pages, adapting and scaling global initiatives for the UK market.
• Drive digital engagement through intuitive navigation smart content placement, and clear user journeys.
• Ensure all digital content aligns with strategic priorities, reinforces core messaging and delivers measurable business outcomes.
• Fulfil business and regulatory requirements.
• Partner with research agencies and the Digital Marketing team to reimagine BlackRock.com and iShares.com—improving customer journeys, enhancing content clarity, and driving better outcomes for end investors.
• Support our Consumer Duty obligations delivering regular research and reporting to the business and boards.

Core Skills:

• A collaborative team player with strong networking and stakeholder management skills.
• Detail-oriented, organised, and able to manage multiple projects independently.
• Appetite for a fast-paced environment where adaptability and problem-solving mindset is key.
• A confident communicator with strong analytical and conceptual skills.
• Minimum 4-5 years’ experience in marketing, ideally within financial services.

Qualifications:

• Minimum 4-5 years’ experience in marketing, ideally within financial services.
• Proven track record across digital channels, campaigns, and events.
• Experience liaising with senior stakeholders and managing external partners.

Our benefits:

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model:

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock:

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.