At a Glance
- Tasks: Analyse digital performance and support marketing strategies using data-driven insights.
- Company: Growing professional services business in the heart of London.
- Benefits: Competitive salary, generous holiday allowance, life and medical insurance.
- Other info: Opportunity for career growth in a supportive and innovative workplace.
- Why this job: Join a dynamic team and enhance your digital marketing skills in a thriving environment.
- Qualifications: 2-4 years of marketing experience, strong analytical skills, and proficiency with GA4 and Excel.
The predicted salary is between 31500 - 38500 £ per year.
We are working with a growing professional services business looking for a Digital Marketing Executive to join their London team. This is a great opportunity for a marketer with around 2-4 years’ experience who enjoys the more analytical and operational side of marketing - data, digital performance, reporting and getting things done.
Responsibilities:
- Support regular reporting across the website, and wider digital activity
- Use tools such as GA4, HubSpot and Analytics to monitor performance
- Maintain dashboards, trackers and marketing KPIs
- Monitor website traffic, content performance and user behaviour
- Support basic SEO activity and identify opportunities to improve website performance
- Monitor engagement and performance and feed insights back into reporting
- Coordinate with agencies, suppliers and internal stakeholders
- Support event logistics, attendee information and marketing materials
Ideal candidate would be:
- Digitally minded and comfortable with data
- Have 2-4 years of marketing experience in professional services
- Highly organised and detail-focused
- Confident with GA4, Excel and digital analytics
- Comfortable working with a CMS and social platforms
- Proactive, curious and keen to develop
The details:
- 5 days in the Central London office
- 35,000–45,000 (DOE)
- Generous holiday allowance + bank holidays
- Life & medical insurance
- Excellent opportunity to develop within a growing business
Digital Marketing Executive employer: LGBT Great
Northern Trust is an exceptional employer, offering a collaborative and flexible work culture that prioritises employee growth and inclusivity. With over 135 years of financial expertise, employees are encouraged to develop their careers while contributing to meaningful philanthropic efforts in the community. The role of EMEA Head of Insurance Investment Accounting provides a unique opportunity to shape innovative solutions for the UK market, supported by a strong commitment to service, expertise, and integrity.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LGBT Great and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LGBT Great are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LGBT Great on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LGBT Great. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LGBT Great. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LGBT Great:Show us that you’ve done your homework! In your application, briefly mention what you admire about LGBT Great’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LGBT Great
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LGBT Great will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LGBT Great, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
