At a Glance
- Tasks: Lead the tech backbone of our marketing systems and optimise web operations for B2B success.
- Company: Join LG Electronics, a global leader in innovative technology solutions.
- Benefits: Enjoy competitive pay, health benefits, remote work options, and generous time off.
- Other info: Be part of a diverse team that values creativity, integrity, and collective wisdom.
- Why this job: Shape the future of technology while making a real impact on business performance.
- Qualifications: 5+ years in B2B marketing operations with expertise in Oracle Eloqua and Salesforce.
The predicted salary is between 125000 - 170000 £ per year.
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
Position Overview
We are seeking a highly technical, business-minded Senior Manager of Marketing Systems & Web Operations to serve as the structural backbone of our technology infrastructure and digital storefront. In this hybrid leadership role, you will be responsible for running, integrating, and optimizing our commercial platforms to support a multi-channel B2B commercial model encompassing Channel Sales, Vertical Sales, and Product Business Lines. The ideal candidate looks beyond simple tools administration; you understand the core mechanics of B2B revenue engines—how buying groups operate, how multi-layered account lifecycles are managed, and how technical infrastructure directly accelerates sales pipelines. Your primary mandate is to architect a resilient, highly automated marketing technology ecosystem that directly improves pipeline velocity, eliminates integration friction, and removes "single points of failure" across our technical footprint.
Intended Business Outcomes & Key Results
- Airtight Routing Accuracy: Zero-latency lead-to-account mapping and programmatic routing that accelerates lead time-to-SDR for high-intent accounts.
- Enhanced Data Quality: Clean, enriched, and standardized contact and account profiles that give the commercial organization a unified view of target buying groups.
- Minimized Integration Friction: A highly resilient sync engine with significantly reduced integration failure rates, background data backlogs, and sync dropouts.
- Maximized Platform Utilization: Eliminating technical debt by extracting full value out of our existing software investments before sourcing new vendors.
- Agile Campaign Deployment: Streamlining the content and data ingestion supply chain so our execution teams can deploy fast, responsive multi-channel campaigns.
Core Disciplines & Strategic Priorities
- MarTech Architecture & Operations
- Technical Administration: Serve as the primary technical administrator for our core marketing automation and CRM infrastructure. Own the data synchronization loop, field mapping, and execution canvas between Oracle Eloqua and Salesforce CRM, ensuring absolute database health and integration stability.
- Ecosystem Governance: Oversee the data pipelines connecting adjacent commercial tools (Sales Engagement, Content Experience, and Event Management platforms) into the core database.
- Operational Resiliency & De-Risking: Build a sustainable operating model that reduces key-person dependency. You are directly accountable for creating and maintaining comprehensive architecture diagrams, standard operating procedures (SOPs), clear data dictionaries, and cross-training frameworks to eliminate institutional "single points of failure."
- Technical Web Operations & Engineering
- Technical Web Governance: Act as the internal technical owner, administrator, and gatekeeper of our corporate web properties. Oversee domain/DNS architecture via GoDaddy, server hosting setups, security protocols, and technical SEO compliance.
- Data Ingestion & Tracking Architecture: Architect the installation and maintenance of script tracking tags, data cookies, and conversion pixels across the website. Manage backend webhooks and forms architecture (Typeform) to ensure front-end traffic captures intent data and routes it cleanly into the CRM.
- Contractor Quality Control: Act as the technical project manager and filter for external graphic design or front-end contractors, translating marketing requirements into execution instructions and validating code quality.
- Revenue & Data Operations
- B2B Data Orchestration: Build and manage automated programmatic data "waterfalls" to ingest, scrub, and enrich incoming database signals. Automate the identification and mapping of multi-person enterprise buying committees within target accounts.
- Strategic Data Ingestion: Design data staging pipelines to process, deduplicate, and clean target accounts and lists delivered by external growth agencies, ensuring database integrity is maintained before records hit the sales environment.
- B2B Measurement Frameworks: Partner with our internal Budget Manager to configure multi-touch revenue attribution and performance metrics across the funnel, tying multi-channel campaign spend and Market Development Funds (MDF) to pipeline outcomes.
- AI-Assisted Web & Application Development
- Rapid Tool Prototyping: Utilize modern, full-stack AI-assisted rapid development platforms (specifically Lovable) to prototype, iterate, and deploy custom web components, interactive widgets, or dynamic landing pages, minimizing third-party agency execution hours.
Experience & Qualifications
- 5+ Years of Experience in a highly technical B2B Marketing Operations, RevOps, or Web Systems Administration role.
- Mandatory Platform Proficiency: Hands-on, advanced administrator-level experience managing Oracle Eloqua and Salesforce CRM, with explicit expertise deploying the Eloqua-Salesforce Integration App, matching logic, and custom routing workflows.
- Core Capability Competencies: Proven experience solving business challenges leveraging marketing technology across core categories: data enrichment, data orchestration, lead and account lifecycle management, sales handoff automation, and pipeline measurement.
- B2B Commercial Acumen: Deep understanding of how technology decisions interface with account structures, demand generation, Account-Based Marketing (ABM), and channel-sourced demand. Ability to present technical recommendations through the lens of business outcomes to win organizational buy-in.
- System Documentation Discipline: Demonstrated track record of translating complex technical configurations into clean, visual architecture maps and actionable SOPs.
Recruiting Range: $125,000 - $170,000 USD
Benefits Offered Full-Time Employees: No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits. Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options. Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time. Performance based Short-Term Incentives (varies by role). Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives. Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities. Group Rate Life and Disability Insurance.
Benefits Offered Temporary/Contractors: Eligible for the relevant benefit programs offered through our partner agencies.
Privacy Notice to California Applicants: Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: 973-477-7090 or support@lg4me.freshdesk.com. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.
Sr Manager, Marketing Systems & Web Operations employer: Lg
At LG Electronics, we pride ourselves on being an exceptional employer that champions innovation and inclusivity. Our Lincolnshire office offers a vibrant work culture where creativity thrives, supported by comprehensive benefits including no-cost health premiums, generous paid time off, and family-oriented support. Join us as a Channel Marketing Coordinator and take advantage of our commitment to employee growth and well-being while contributing to a company dedicated to making life good for everyone.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Manager, Marketing Systems & Web Operations
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lg and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lg are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lg on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lg. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sr Manager, Marketing Systems & Web Operations
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lg. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lg:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lg’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lg
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lg will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lg, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
