At a Glance
- Tasks: Create impactful B2B events and engage with diverse audiences to drive business success.
- Company: Join Legal & General, a leading financial services group committed to building a better society.
- Benefits: Enjoy competitive salary, performance bonuses, healthcare, and flexible working options.
- Other info: Be part of an inclusive culture focused on career development and sustainability.
- Why this job: Make a real difference by shaping B2B experiences that resonate with customers and stakeholders.
- Qualifications: Experience in B2B marketing or events, strong project management, and excellent communication skills.
The predicted salary is between 49500 - 60500 £ per year.
Legal & General (L&G) is a leading UK financial services group and major global investor. We’ve been safeguarding people’s financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders.
Our Retail business supports customers throughout their lives, to help them save, plan, protect and enjoy retirement. We’re a leading provider of retirement and protection solutions. We aim to support our c.12.8 million policyholders and workplace members throughout their lifelong financial journeys.
Are you commercially minded, curious about what is happening in the market and passionate about creating B2B experiences that have a genuine business purpose? We're looking for a B2B Marketing Engagement & Events Manager to join our Retail B2B Marketing team. This isn't purely an event logistics role. You'll be looking at our markets, audiences and commercial priorities, helping determine where we should show up, what we should talk about and how our activity can create measurable value.
What you’ll be doing:
- Building an understanding of our markets, audiences and competitive landscape to identify valuable engagement opportunities
- Developing creative event propositions and content that respond to audience and business needs
- Partnering with Distribution to align activity with strategic priorities and desirable sales outcomes
- Planning and delivering in-person and hybrid events across the B2B engagement programme
- Managing flagship conferences and relationships with venues, suppliers, sponsors, speakers and exhibitors
- Managing event budgets, reconciliation and reporting
- Evaluating performance through audience insight, CRM, Cvent and Distribution metrics
- Ensuring event activity and communications meet relevant compliance, approval and data protection requirements
Who we’re looking for:
- Experience developing and delivering B2B market engagement or event programmes
- Strong commercial judgement and the ability to explain the business purpose behind an event or engagement opportunity
- An ability to understand audiences, markets and competitors and translate insight into relevant propositions and content
- Strong project management skills and evidence of managing multiple stakeholders and priorities
- Excellent written, verbal, relationship-building and negotiation skills
- Experience working with agencies and external suppliers
- Confidence using CRM and event technology, with an openness to using AI to improve ways of working
- Financial services or regulated-sector experience would be useful, but strongly commercial backgrounds are also welcome
Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:
- The opportunity to participate in our annual, performance-related bonus plan and valuable share schemes
- Life assurance
- Healthcare Plan (permanent employees only)
- At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday
- Competitive family leave
- Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice (permanent employees only)
- There are many discounts we offer – both for our own products and at a range of high street stores and online
- We’re creating net-zero carbon workplaces by 2030 by investing in our sustainable, modern offices across the UK, all designed to bring people together and elevate the in-person experience
At L&G, we believe it's possible to generate positive returns today while helping to build a better future for all. If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.
We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part-time and job shares. Although some roles have limited flexibility due to customer demand, we accommodate requests when we can.
It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose.
B2B Events Consultant employer: Lg
At LG Electronics, we pride ourselves on being an exceptional employer that champions innovation and inclusivity. Our Lincolnshire office offers a vibrant work culture where creativity thrives, supported by comprehensive benefits including no-cost health premiums, generous paid time off, and family-oriented support. Join us as a Channel Marketing Coordinator and take advantage of our commitment to employee growth and well-being while contributing to a company dedicated to making life good for everyone.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Events Consultant
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lg and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lg are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lg on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lg. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Events Consultant
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lg. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lg:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lg’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lg
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lg will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lg, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
