Director of Marketing -B2B Display Division

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, 'Jeong-do Management,' embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone. At LG, Life’s Good—and so is your opportunity to grow. We create an environment where people can showcase their strengths, think creatively, and build meaningful value. With a global footprint, industry-leading benefits, and rewards for exceptional performance, LG is a place to thrive.

The Director of Marketing is responsible for setting the strategic direction and leading execution of product marketing, go-to-market strategy, digital marketing, integrated marketing communications and brand and customer experience across the U.S. commercial market. This role requires a player-coach—someone who can think strategically, lead teams, roll up their sleeves, solve problems, and drive results. The Director will own the marketing roadmap, manage agency and partner relationships, ensure that marketing investments deliver measurable ROI, and serve as a key ambassador for the LG brand. This leader will oversee and empower three Team Leads responsible for various marketing functions.

• Strategy, Leadership & Execution: Define and lead the overall marketing strategy, aligned to short-, mid-, and long-term business objectives. Act as a player-coach, actively involved in strategy development and execution—not simply managing agencies. Lead, mentor, and develop a high-performing marketing team focused on results, creativity, and accountability. Partner closely with sales, product management, service delivery, and leadership to drive business outcomes. Navigate ambiguity in an evolving business and proactively identify solutions, opportunities, and paths forward.
• Product Marketing & Go-To-Market (GTM): Own product marketing and GTM strategy, including positioning, messaging, value propositions, and launch plans. Develop clear articulation of customer value, differentiation, and ROI across offerings. Support the business’s evolution from “moving boxes” to solution- and service-based offerings, ensuring marketing reflects this shift. Build deep technical and market understanding of key verticals, including: Hospitality, Education, Fortune 500, Retail, Transportation, Healthcare and more. Translate technical capabilities into compelling, customer-facing narratives.
• Brand, Campaigns & MarCom: Define and evolve the brand within the B2B Display Division. Develop and execute an integrated MarCom plan, including: annual and quarterly campaign calendars, targeted account-and vertical-based campaigns, new product launch communication, national promotions and programs. Ensure consistency, clarity, and quality across all messaging, creative, and product information.
• Digital, Data & ROI: Architect and implement digital marketing platforms aligned with global tools and initiatives. Leverage CRM, marketing automation, and analytics to drive targeted engagement and measurable outcomes. Apply a data-centric mindset to all programs—clearly defining success metrics, measuring performance, and optimizing based on ROI. Effectively use digital and social channels to reach and influence priority audiences.
• Brand and Customer Experience: Defining and owning the experience strategy, ensuring a consistent, differentiated brand experience across physical and digital environments. Providing strategic oversight and enablement of end-to-end delivery: from concept and planning through execution, measurement, and optimization. Establishing operational discipline, including processes, timelines, budgets, and governance that enable teams to execute efficiently and at scale. Aligning cross-functional teams and external partners to deliver integrated, on-brand experiences that support broader marketing and business objectives. Developing and inspiring teams, setting clear expectations, high standards, and a culture of accountability, collaboration, and continuous improvement.
• Budget & Operations: Own and manage marketing budget, spanning media, creative, production, and events. Allocate investments based on business impact, ROI, and strategic priorities. Continuously evaluate program effectiveness and improve marketing efficiency.

Qualifications

• Education: Bachelor’s degree in Marketing or a related field required; MBA preferred.
• Experience: 10+ years of progressive marketing leadership experience, preferably in B2B and durable goods environments. Strong background in product marketing, brand, channel, and digital marketing. Demonstrated success developing and executing GTM strategies. Experience marketing solutions and services (not just hardware/products). Proven ability to partner effectively with sales and influence revenue outcomes. Experience managing agencies, national campaigns, and distributor programs. Budget ownership across PR, advertising, creative services, and production.
• Skills & Attributes: Strategic thinker with strong execution discipline. Highly creative problem solver who brings ideas and turns them into action. Comfortable operating in ambiguity and evolving business models. Data-driven, ROI-focused decision maker. Strong leadership, communication, and stakeholder-influencing skills. Ability to balance attention to detail with big-picture thinking. Relationship-oriented leader who thrives in a fast-paced, high-expectation environment.