Product Specialist

Life’s Good at LG! At LG, we deliver products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good” – from home appliances, consumer electronics and mobile communications to business innovations in digital signage, air conditioning, solar and LED lighting. As a global leader, we strive for greatness in product leadership, market leadership and people leadership to realise our growth strategies.

We strongly believe that our people’s competitive spirit, proactive leadership, and expertise helps drive the company forward. As such, LG is the right place for you if:

• You are a smart cookie. You like to dig into the data and find creative solutions.
• You are motivated and driven. You thrive on a challenge and want to be No. 1.
• You are a people person. You like helping people out and you want to understand where they’re coming from.
• You’re honest and you will speak up (politely, of course!), but you do it because you care and because it’s the right thing to do.

This is a fantastic opportunity to join our Home Appliance Product Management department as a Product Specialist. The Home Appliances (HA) Product Specialist plays a key role within the Product Management team supporting the ranging, channel strategy and marketing needs of the business by becoming an expert in all things related to LG’s HA product offering.

As a Product Specialist you will be expected to own the documentation, create compelling presentations and be able to discuss product roadmaps, strategies and expertly communicate product RTB’s and USP’s in a hands-on way with products via demonstrations and showcases. You will be the central product expert who will be able to actively engage with customers, consumers and media partners and present in new compelling ways the high quality, performance and selling points of LG products.

Your Role & Responsibilities

• Product, Market and Industry expertise
• Work with other LG Stake holders including LG HQ, LG EU R&D to develop local requirements for Global products
• Participate and attend various industry meetings, tradeshows and events representing LG in front of Media and Press
• Create, maintain and report relevant industry/product news that has implication on sales, product reviews or wider business implications
• Document and maintain log/manual of key industry/technology/product trends in order for wider business stakeholders to better understand a key product USP (FAQ’s, Glossary)
• Attend industry events and seminars and report back to the business on issues.
• Represent LG in key stakeholder meetings within industry forums
• Co-managing the product roadmap with Product Director
• Support Product Directors with localising and managing the local level product roadmaps.
• Take the lead on creating and presenting the LG UK Product Roadmaps in front of internal and external stakeholders being able to take customers on an ‘LG way’ journey
• Manage the distribution and management of information between internal stakeholders (LG HQ, LG R&D, agencies) and external stakeholders (customers, press and Industry bodies)

Customer support and Sales Development

• Create, prepare and present all product related roadmaps and product features and benefits front and centre to customers
• Attend ranging and product selection meetings supporting Account Managers and Product Directors in meetings
• Support customer requirements for product set ups, registration sheets and SKU listing processes
• Support customer product marketing initiatives including presentations at events, recording of product videos, supporting training initiatives and ad hoc demonstrations
• Actively provide hands on demonstrations and showcases at trade shows, events and demonstrations in front of customers being able to translate the technology messages into clear consumer benefits whilst providing insight and guidance on how to demonstrate in store/online

Marketing support and guidance

• Present product roadmap and product strategy internally to Marketing team emphasising USP’s and key technology trends
• Assist with reviewers’ programmes and support with product information and technical explanations of technology/features for press and media
• Assist with the product marketing messaging creation and explain key technologies in a simple ‘consumer friendly’ manner
• Assist with the creation, testing and development of in store product display solutions. Provide insight as to how products will work in situ and recommend ways to bring products to life in stores
• Assist with the creation of training materials for demonstration and retail marketing teams, highlighting key USP’s and providing context and documentation for Marketing stakeholders

Competitor analysis and supporting the commercial teams

• Deep dive analysis into competitor product line ups, understanding core technologies, marketing approaches and fundamental USP’s vs. LG product line up
• Provide analysis and report a model matching policy for LG products vs. competitors, highlighting key trends in sales, promotions and collaborations with 3rd parties in order to share with Sales Teams and Product Directors

Skills, Education & Experience

• Bachelor’s degree in related discipline (Marketing, Product Development, Product Design) or equivalent product based working experience
• Consumer Electronics and industry and/or retail industry, with deep understanding of product marketing and product life cycle
• Deep understanding of product development, manufacturing and re-selling strategies
• Technical understanding of Washing Machine and Refrigeration technologies, with desirable knowledge of Smart Home and IoT technologies
• Previous experience in product centric role(s) focussing on sales growth and business development
• A strong track record of presenting/public speaking to large groups across varying levels of stakeholder including press and media
• 3-5 years’ experience working within large global/multi regional organisations
• Experience of working within a performance management environment (KPI’s)
• Demonstrable leadership skills and evidence of being a self-starter

Your Benefits

• 9% Employer Contribution into your Pension
• Life Assurance
• Private Healthcare (including optical & dental) for you and your family
• 25 Days’ Annual Leave (+ Public Holidays)
• Staff Discount
• Subsidised Cafeteria

Our Equal Opportunities Statement

LG Electronics U.K. Ltd is an equal opportunities employer. We welcome applications from all suitable persons regardless of race, sex, disability, religion/belief, sexual orientation or age.

Right to Work

Please note that any job offer made will be conditional on the individual holding a legal right to work in the United Kingdom by the time employment commences.