Product Brand Marketing Executive

At LG, we deliver products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good” – from home appliances, consumer electronics to business innovations in digital signage, air conditioning, solar and LED lighting. We strongly believe that our people’s competitive spirit, proactive leadership, and expertise helps drive the company forward.

We are looking for a Product Marketing Executive for our Home Entertainment (HE) product category to lead our outbound marketing activities in the UK. The HE category, divided into TV and Audio (AV), represents the majority of our business turnover, with outstanding, innovative, and award-winning products launched every year.

In this role, you will be responsible for presenting our products in ways that strengthen our brand and boost sales. As a creative and analytical thinker, you will work cross-functionally with our digital team, channel marketing team, sales team, product team, and HQ teams, managing projects to achieve business objectives. Your ultimate goal will be to develop and implement the most profitable plans to position and promote our market-leading HE products, with a strong focus on the AV product category.

• Brand and Product Marketing

• Define the product marketing strategy approach and lead on local level.
• Use of data and insights to base the product marketing strategy on.
• Ensure alignment to both the commercial and the brand objectives.
• Manage the marketing budget, ensuring allocation is in line with the direction from the Product Directors and business objectives.
• Liaise with Head office in Korea to understand HQ product strategy and translate for the local market into messaging packs and relevant content.
• Lead the process including messaging, assets creation and go-to-market strategies based on data, market and competitor analysis.
• Partner with Product Director, Sales Director, Head of Marketing and Senior Product Marketing Manager to align and achieve the one goal.

• Work with relevant marketing members to own the communication materials for internal and external use.
• Have full accountability for the project, deadlines, and budgets including assets development, KPIs, reporting and post campaign analysis.
• Use of data and insights to improve campaign performance.
• Collaborate with the Partnership Manager and partners to activate partnership opportunities to grow LG’s brand metrics and communications relevancy.

Qualifications:

• Bachelor’s degree in related discipline or equivalent experience required.
• ~4+ years brand / product marketing experience.
• ~ Experience of consumer goods product / brand marketing (desirable).
• ~ Strong project management experience & time management.
• ~ Well-versed in marketing strategies, with a track-record of successful launches, marketing campaigns and promotions.
• ~ Good digital marketing experience.
• ~ Experience of communicating and presenting data with an emphasis on the insight the data delivers.
• ~ Clear strategic thinking with the ability to translate concepts and analysis into real business benefits.
• Strong commercial experience.
• Demonstrable success in building productive relationships with internal groups and stakeholders.
• Demonstrate confidence, personality and leadership, in managing multiple stakeholders and projects at the same time.
• Ability to draw insights and actionable recommendations (e.g. structure the problem, collect data, and identify issues and present results).
• Able to show innovation in problem analysis and resolution.
• Passion for tech and audio products.
• Passion for the tech industry and TV/Audio products.

9% Employer Contribution into your Pension, Life Insurance, Private Healthcare (including optical & dental) for you and your family, 25 Days’ Annual Leave (+ Public Holidays), Staff Discount.

We welcome applications from all suitable persons regardless of race, sex, disability, religion/belief, sexual orientation or age. Please note that any job offer made will be conditional on the individual holding a legal right to work in the United Kingdom by the time employment commences.