At a Glance
- Tasks: Lead marketing for LG's Home Entertainment products, focusing on brand strategy and campaign management.
- Company: Join LG, a leader in innovative tech that enhances everyday life with cutting-edge products.
- Benefits: Enjoy 25 days of annual leave, private healthcare, life insurance, and a generous pension contribution.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in the exciting tech industry.
- Qualifications: Bachelor's degree and 4+ years in brand/product marketing, with strong project management skills.
- Other info: We value diversity and welcome applicants from all backgrounds.
The predicted salary is between 28800 - 43200 ÂŁ per year.
At LG, we deliver products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good” – from home appliances, consumer electronics to business innovations in digital signage, air conditioning, solar and LED lighting. We strongly believe that our people’s competitive spirit, proactive leadership, and expertise helps drive the company forward.
We are looking for a Product Marketing Executive for our Home Entertainment (HE) product category to lead our outbound marketing activities in the UK. The HE category, divided into TV and Audio (AV), represents the majority of our business turnover, with outstanding, innovative, and award-winning products launched every year.
In this role, you will be responsible for presenting our products in ways that strengthen our brand and boost sales. As a creative and analytical thinker, you will work cross-functionally with our digital team, channel marketing team, sales team, product team, and HQ teams, managing projects to achieve business objectives. Your ultimate goal will be to develop and implement the most profitable plans to position and promote our market-leading HE products, with a strong focus on the AV product category.
Brand and Product Marketing- Define the product marketing strategy approach and lead on local level.
- Use of data and insights to base the product marketing strategy on.
- Ensure alignment to both the commercial and the brand objectives.
- Manage the marketing budget, ensuring allocation is in line with the direction from the Product Directors and business objectives.
- Liaise with Head office in Korea to understand HQ product strategy and translate for the local market into messaging packs and relevant content.
- Lead the process including messaging, assets creation and go-to-market strategies based on data, market and competitor analysis.
- Partner with Product Director, Sales Director, Head of Marketing and Senior Product Marketing Manager to align and achieve the one goal.
- Work with relevant marketing members to own the communication materials for internal and external use.
- Have full accountability for the project, deadlines, and budgets including assets development, KPIs, reporting and post campaign analysis.
- Use of data and insights to improve campaign performance.
- Collaborate with the Partnership Manager and partners to activate partnership opportunities to grow LG’s brand metrics and communications relevancy.
- Bachelor’s degree in related discipline or equivalent experience required.
- ~4+ years brand / product marketing experience.
- ~ Experience of consumer goods product / brand marketing (desirable).
- ~ Strong project management experience & time management.
- ~ Well-versed in marketing strategies, with a track-record of successful launches, marketing campaigns and promotions.
- ~ Good digital marketing experience.
- ~ Experience of communicating and presenting data with an emphasis on the insight the data delivers.
- ~ Clear strategic thinking with the ability to translate concepts and analysis into real business benefits.
- Strong commercial experience.
- Demonstrable success in building productive relationships with internal groups and stakeholders.
- Demonstrate confidence, personality and leadership, in managing multiple stakeholders and projects at the same time.
- Ability to draw insights and actionable recommendations (e.g. structure the problem, collect data, and identify issues and present results).
- Able to show innovation in problem analysis and resolution.
- Passion for tech and audio products.
- Passion for the tech industry and TV/Audio products.
9% Employer Contribution into your Pension, Life Insurance, Private Healthcare (including optical & dental) for you and your family, 25 Days’ Annual Leave (+ Public Holidays), Staff Discount.
We welcome applications from all suitable persons regardless of race, sex, disability, religion/belief, sexual orientation or age. Please note that any job offer made will be conditional on the individual holding a legal right to work in the United Kingdom by the time employment commences.
Locations
Contact Detail:
LG Electronics UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Brand Marketing Executive
✨Tip Number 1
Familiarise yourself with LG's product range, especially in the Home Entertainment category. Understanding the unique features and benefits of their TVs and audio products will help you speak confidently about them during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing strategies in the past. Be ready to discuss specific campaigns where your insights led to measurable improvements.
✨Tip Number 3
Network with professionals in the tech and audio industry. Attend relevant events or webinars to connect with others who work at LG or similar companies, as personal connections can often lead to job opportunities.
✨Tip Number 4
Prepare to discuss your project management experience in detail. Highlight instances where you've successfully managed multiple stakeholders and projects simultaneously, as this is crucial for the role.
We think you need these skills to ace Product Brand Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand and product marketing, especially within consumer goods. Emphasise any successful campaigns you've managed and how they align with LG's focus on innovative products.
Craft a Compelling Cover Letter: In your cover letter, express your passion for technology and audio products. Discuss how your analytical skills and creative thinking can contribute to LG's Home Entertainment category, particularly in enhancing brand visibility and sales.
Showcase Data-Driven Insights: When discussing your previous roles, provide specific examples of how you used data to inform marketing strategies. Highlight any instances where your insights led to successful product launches or improved campaign performance.
Demonstrate Project Management Skills: Illustrate your project management experience by detailing how you've successfully managed multiple stakeholders and projects simultaneously. Mention any tools or methodologies you use to keep projects on track and within budget.
How to prepare for a job interview at LG Electronics UK
✨Show Your Passion for Tech
Make sure to express your enthusiasm for technology and audio products during the interview. Share any personal experiences or projects that highlight your interest in the industry, as this will resonate well with LG's focus on innovation.
✨Demonstrate Data-Driven Decision Making
Prepare examples of how you've used data and insights to inform marketing strategies in the past. Be ready to discuss specific campaigns where data analysis led to successful outcomes, showcasing your analytical skills.
✨Highlight Project Management Skills
Since the role requires strong project management experience, come equipped with examples of how you've successfully managed multiple projects simultaneously. Discuss your approach to meeting deadlines and staying within budget.
✨Prepare for Cross-Functional Collaboration
LG values teamwork across various departments. Be prepared to discuss how you've collaborated with different teams in previous roles, and share examples of how you’ve built productive relationships with stakeholders to achieve common goals.