Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Craft compelling marketing strategies and collaborate with global teams to drive product success.
- Company: Join LG Ad Solutions, a leader in connected TV advertising.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Be a strategic storyteller and shape the future of digital advertising.
- Qualifications: 5+ years in product marketing or related fields, with a passion for media trends.
- Other info: Dynamic, fast-paced environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with today's ever-evolving digital media landscape.
The Product Marketing Manager is a strategic storyteller, solutions-oriented marketer, and trusted liaison between the Product, Sales, Insights, and Revenue teams across global markets. This role blends product marketing rigor with strong commercial alignment, requiring a deep understanding of advertiser challenges, OEM platforms, and the connected TV ecosystem to drive cohesive, globally relevant go-to-market strategies.
Responsibilities- Develop a deep understanding of global agency and brand customers, buyer personas, and advertiser needs across markets, including General Market and Media & Entertainment.
- Partner with content and distribution teams to support the positioning, promotion, and go-to-market strategy for FAST content offerings, including collaboration with external content partners to drive awareness, adoption, and engagement.
- Lead global go-to-market strategy for products, features, and packages, from positioning and messaging through launch and sales enablement.
- Own product marketing content strategy, creating scalable, insight-led materials such as sales decks, product one-sheets, demos, FAQs, training materials, and RFP support content.
- Translate market, competitive, and performance insights into clear, compelling stories that resonate with both technical and non-technical audiences.
- Serve as a trusted product and solutions expert for Sales, supporting pre-sale and post-sale efforts across regions.
- Partner cross-functionally with Product, Sales, Insights and Revenue teams to align product roadmap priorities with customer and market needs.
- Support the sizing, prioritization, and commercialization of growth initiatives, including messaging, packaging, and occasional pricing analysis.
- Amplify product launches and updates through effective global communication, training, and sales enablement.
- 5+ years of experience in product marketing, sales marketing, media strategy, or a related role at a platform, agency, or brand.
- Experience working on global or multi-market initiatives strongly preferred.
- Experience in connected TV, streaming, or digital advertising.
- Demonstrated strength in content strategy, storytelling with insights, and deck building.
- Strong understanding of the sales process, including pre-sale and post-sale engagement.
- Excellent written and verbal communication skills with the ability to influence and present across global, cross-functional audiences.
- Highly organized, proactive, and comfortable operating in ambiguity within a fast-paced, international environment.
- Proven ability to collaborate across time zones and cultures to drive results.
- Curious mindset with a passion for industry trends, competitive dynamics, and continuous learning.
Product Marketing Manager employer: LG Ad Solutions
Contact Detail:
LG Ad Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research LG Ad Solutions and understand their products, values, and market position. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Think of examples from your past experiences that highlight your product marketing expertise and how you've tackled challenges in the connected TV space.
✨Tip Number 4
Don’t forget to follow up after your interviews! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and needs of LG Ad Solutions. Show us that you get the connected TV landscape and the challenges advertisers face.
Craft a Compelling Story: We love a good story! Use your application to weave in your experiences and achievements in product marketing. Highlight how you've tackled challenges and delivered results, especially in global or multi-market initiatives.
Be Clear and Concise: Keep it straightforward! We appreciate clarity in communication. Make sure your application is well-structured, easy to read, and free from jargon. Remember, we want to see your personality shine through!
Show Your Passion: Let your enthusiasm for the role and the industry come through in your writing. Share what excites you about product marketing and how you stay updated on trends. We want to see that curious mindset in action!
How to prepare for a job interview at LG Ad Solutions
✨Know Your Audience
Before the interview, take some time to research the company and its products. Understand their target audience and the challenges they face in the connected TV ecosystem. This will help you tailor your responses and demonstrate that you’re not just familiar with the role but also with the market landscape.
✨Showcase Your Storytelling Skills
As a Product Marketing Manager, storytelling is key. Prepare examples of how you've successfully communicated complex ideas in a simple way. Think about times when you’ve translated market insights into compelling narratives that resonated with different audiences. This will highlight your ability to connect with both technical and non-technical stakeholders.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to discuss your experience collaborating across functions like Sales, Product, and Insights. Share specific examples of how you’ve aligned product strategies with customer needs and how you’ve navigated challenges in a multi-market environment.
✨Demonstrate Your Curiosity
Show your passion for the industry by discussing recent trends or innovations in connected TV and digital advertising. Prepare thoughtful questions about the company's future direction and how they plan to tackle emerging challenges. This will reflect your proactive mindset and eagerness to contribute to their success.
