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- Tasks: Craft compelling marketing strategies and collaborate with global teams to drive product success.
- Company: Join LG Ad Solutions, a leader in connected TV advertising.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be a key player in shaping innovative marketing strategies in a dynamic industry.
- Qualifications: 5+ years in product marketing or related fields, with a passion for storytelling.
- Other info: Work in a fast-paced, international environment with diverse teams.
The predicted salary is between 36000 - 60000 £ per year.
LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with today's ever-evolving digital media landscape.
The Product Marketing Manager is a strategic storyteller, solutions-oriented marketer, and trusted liaison between the Product, Sales, Insights, and Revenue teams across global markets. This role blends product marketing rigor with strong commercial alignment, requiring a deep understanding of advertiser challenges, OEM platforms, and the connected TV ecosystem to drive cohesive, globally relevant go-to-market strategies.
Product Marketing Managers play a critical role at LG Ad Solutions, translating product capabilities and market insights into clear positioning, differentiated narratives, and scalable content that supports regional execution while maintaining global consistency. This role is empowered to own content strategy, messaging frameworks, and enablement materials that can be adapted across regions, sales teams, and customer segments.
You will partner closely with global stakeholders to ensure products are positioned effectively across markets, while enabling Sales with insight-led stories and tools that support growth, adoption, and long-term partnerships worldwide.
Responsibilities:- Develop a deep understanding of global agency and brand customers, buyer personas, and advertiser needs across markets, including General Market and Media & Entertainment.
- Partner with content and distribution teams to support the positioning, promotion, and go-to-market strategy for FAST content offerings, including collaboration with external content partners to drive awareness, adoption, and engagement.
- Lead global go-to-market strategy for products, features, and packages, from positioning and messaging through launch and sales enablement.
- Own product marketing content strategy, creating scalable, insight-led materials such as sales decks, product one-sheets, demos, FAQs, training materials, and RFP support content.
- Translate market, competitive, and performance insights into clear, compelling stories that resonate with both technical and non-technical audiences.
- Serve as a trusted product and solutions expert for Sales, supporting pre-sale and post-sale efforts across regions.
- Partner cross-functionally with Product, Sales, Insights and Revenue teams to align product roadmap priorities with customer and market needs.
- Support the sizing, prioritization, and commercialization of growth initiatives, including messaging, packaging, and occasional pricing analysis.
- Amplify product launches and updates through effective global communication, training, and sales enablement.
- 5+ years of experience in product marketing, sales marketing, media strategy, or a related role at a platform, agency, or brand.
- Experience working on global or multi-market initiatives strongly preferred.
- Experience in connected TV, streaming, or digital advertising.
- Demonstrated strength in content strategy, storytelling with insights, and deck building.
- Strong understanding of the sales process, including pre-sale and post-sale engagement.
- Excellent written and verbal communication skills with the ability to influence and present across global, cross-functional audiences.
- Highly organized, proactive, and comfortable operating in ambiguity within a fast-paced, international environment.
- Proven ability to collaborate across time zones and cultures to drive results.
- Curious mindset with a passion for industry trends, competitive dynamics, and continuous learning.
Product Marketing Manager - UK in London employer: LG Ad Solutions
Contact Detail:
LG Ad Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - UK in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products inside out. We want you to be able to speak confidently about how your skills align with their needs, especially in product marketing. Show them you’re not just another candidate!
✨Tip Number 3
Practice your storytelling skills! As a Product Marketing Manager, you’ll need to convey complex ideas simply. We suggest rehearsing your pitch with friends or in front of a mirror to nail that narrative and make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you on board!
We think you need these skills to ace Product Marketing Manager - UK in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of LG Ad Solutions. Show us that you get the connected TV landscape and how your experience aligns with our needs.
Craft a Compelling Narrative: We love a good story! Use your application to weave together your experiences and achievements in product marketing. Highlight how you've tackled challenges and delivered results, especially in global or multi-market initiatives. Make it engaging!
Be Clear and Concise: While we appreciate creativity, clarity is key. Keep your application straightforward and to the point. Use bullet points for easy reading and ensure your key skills and experiences shine through without unnecessary fluff.
Show Your Passion: Let your enthusiasm for the role and the industry come through in your writing. Share why you're excited about the opportunity at LG Ad Solutions and how you can contribute to our mission. We want to see your personality!
How to prepare for a job interview at LG Ad Solutions
✨Know Your Product Inside Out
Before the interview, dive deep into LG Ad Solutions' products and services. Understand how they fit into the connected TV ecosystem and what challenges advertisers face. This knowledge will help you articulate how your experience aligns with their needs.
✨Craft Your Story
Prepare to share specific examples from your past roles that showcase your product marketing skills. Focus on storytelling—how you’ve translated insights into compelling narratives and how you've successfully launched products in the market.
✨Understand the Market Landscape
Familiarise yourself with current trends in connected TV and digital advertising. Be ready to discuss how these trends impact LG Ad Solutions and how you can contribute to their go-to-market strategies.
✨Engage with Cross-Functional Collaboration
Highlight your experience working with diverse teams, especially in a global context. Be prepared to discuss how you’ve partnered with sales, product, and insights teams to drive successful marketing initiatives and how you can bring that collaborative spirit to LG Ad Solutions.
