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- Tasks: Lead marketing strategies to boost attendance and revenue for LFC Women.
- Company: Join Liverpool FC, a leader in sports and community engagement.
- Benefits: Enjoy perks like discounts, health plans, and exclusive matchday access.
- Why this job: Make a real impact in women's sports while growing your career.
- Qualifications: Experience in marketing or sales with a focus on audience growth.
- Other info: Be part of a diverse team committed to inclusivity and community.
The predicted salary is between 50000 - 65000 £ per year.
The Senior Manager, LFC Women’s Sales & Marketing is accountable for defining and delivering the commercial and fan growth strategy for LFC Women. The role leads the end-to-end marketing approach to drive sustainable growth in matchday attendance and revenue across St Helens and Anfield, while also shaping the longer-term strategy to grow and deepen the LFCW fanbase beyond matchday. Working as a senior partner to Ticketing, Comms, Fan Experience, Media, Operations and wider Marketing leadership, the role co-owns the LFCW P&L and plays a critical role in accelerating the commercial maturity, visibility and impact of LFC Women.
Responsibilities
- Commercial & Strategic Leadership
- Co-own the LFC Women’s P&L, with accountability for marketing investment decisions that drive sustainable growth in attendance and revenue.
- Define and deliver a multi-year sales and marketing strategy for LFC Women, aligned to club-wide commercial, brand and growth priorities.
- Own core performance KPIs including attendance, revenue, conversion, retention and marketing ROI, with a clear focus on continuous improvement.
- Audience, Insight & Growth Planning
- Lead the definition and evolution of target audiences for St Helens and Anfield, working closely with research, insight and ticketing teams to deepen understanding and unlock growth opportunities.
- Translate insight into clear audience strategies, propositions and campaign priorities that support both short-term sales and long-term fan development.
- Campaign & Brand Leadership
- Oversee the development and delivery of integrated, insight-led marketing campaigns across owned and paid channels to drive demand and engagement.
- Act as senior marketing lead into creative, media and digital teams, setting clear strategic direction and ensuring high-quality, on-brand execution.
- Partner with Creative, Media and Communications teams to shape the positioning, narrative and visibility of LFC Women across the season and key moments.
- Matchday & Fan Experience
- Work in close partnership with Ticketing and Hospitality teams to shape LFCW ticketing, pricing, sales and retention strategies.
- Support the development and testing of new matchday propositions and experiences that enhance value, drive demand and improve repeat attendance.
- Collaborate with the Matchday Experience team to ensure on-the-ground delivery at St Helens and Anfield supports attendance growth and retention.
- Community, Influence & External Relationships
- Lead the marketing approach to grassroots and community engagement within the Liverpool City Region and St Helens, building awareness and affinity for LFC Women.
- Support the Senior Specialist Digital Marketing to leverage influencers, creators and partners to amplify the LFCW matchday experience and reach new audiences.
- Represent LFC Women in marketing-related engagement with the WSL, women’s football bodies and relevant competitions, as required.
- Leadership, Governance & Reporting
- Provide clear, regular performance reporting and strategic updates to senior stakeholders, including Marketing leadership and cross-functional partners.
- Act as a senior voice for LFC Women within the Marketing function, contributing to broader planning, prioritisation and decision-making.
- Attend LFC Women fixtures as required to maintain a deep understanding of supporters, behaviours and matchday dynamics.
Qualifications
- Experience in a senior marketing or sales role with accountability for driving sales, revenue growth and audience development.
- Strong commercial acumen, with experience shaping growth strategies and managing budgets against clear performance outcomes.
- Proven ability to use insight and data to inform strategy, optimise performance and drive continuous improvement.
- Experience working in sport, entertainment or live events environments is desirable but not essential.
- Credible senior stakeholder manager, able to influence across functions and operate effectively at leadership level.
- Sound judgement, strong critical thinking skills and the ability to balance short-term delivery with long-term value creation.
- A proactive, self-starting leader with a test-and-learn mindset and high levels of ownership.
- Desired understanding of the women’s sporting landscape, including fan behaviours, growth challenges and commercial opportunity.
Why should you apply?
This is a full-time permanent position working from our Liverpool City Centre office on Chapel Street. Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible.
Benefits
- Contributory pension scheme matching up to 5.5%
- Life Assurance Cover
- Free financial guidance and mortgage advice
- Car salary sacrifice scheme for affordable driving
- Cycle to Work scheme to keep you active
- Purchase season ticket loans for easier commuting
- Exclusive shopping discounts & cashback with top retailers
- Will Writing Service for future planning
- Employee Assistance Programme for confidential support
- Medicash Health Cash Plan for everyday healthcare needs
- Volunteering opportunities to give back to the community
- Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts
At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to make a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you. Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.
LFCW Sales & Marketing Senior Manager in Street employer: LFC Foundation
Contact Detail:
LFC Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land LFCW Sales & Marketing Senior Manager in Street
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show up and stand out! If you can, attend matches or events related to LFC Women. Engage with fans and staff, and make sure they remember you. A friendly face can go a long way when it comes to landing that dream role.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to the marketing team at LFC Women and express your interest. Share your ideas on how you could contribute to their growth strategy – it shows initiative and passion!
✨Tip Number 4
Keep your skills sharp! Stay updated on the latest trends in sports marketing and fan engagement. Consider taking online courses or attending workshops. This not only boosts your CV but also gives you great talking points during interviews.
We think you need these skills to ace LFCW Sales & Marketing Senior Manager in Street
Some tips for your application 🫡
Show Your Passion for LFC Women: When writing your application, let your love for LFC Women shine through! Share why you’re excited about the role and how you can contribute to growing the fanbase. We want to see your enthusiasm for both the club and women's football.
Tailor Your Experience: Make sure to highlight your relevant experience in sales and marketing, especially in sports or live events. We’re looking for someone who can drive growth, so connect your past achievements to the responsibilities outlined in the job description.
Be Data-Driven: We value insight and data, so don’t shy away from showcasing how you've used these tools in previous roles. Mention specific KPIs you’ve managed and how you’ve improved performance. This will show us you’re ready to take on the challenge!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way to ensure your application gets into the right hands quickly. Plus, it shows you’re keen to be part of the LFC family!
How to prepare for a job interview at LFC Foundation
✨Know Your Numbers
As a Senior Manager, you'll need to demonstrate your understanding of key performance indicators like attendance, revenue, and marketing ROI. Brush up on relevant metrics and be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Strategic Mindset
Prepare to talk about your experience in defining and delivering multi-year sales and marketing strategies. Think of specific examples where you’ve successfully shaped growth strategies and how they align with broader commercial goals.
✨Engage with the Audience
Since audience insight is crucial for this role, come prepared with ideas on how to define and evolve target audiences. Discuss any past experiences where you translated insights into successful campaigns that drove engagement and attendance.
✨Demonstrate Collaborative Leadership
This position requires working closely with various teams. Be ready to share examples of how you've effectively collaborated with cross-functional partners in the past, particularly in marketing, ticketing, and fan experience, to achieve common goals.