Senior Manager, Business Development (Concerts, Events and Match Breaks)

Senior Manager, Business Development (Concerts, Events and Match Breaks)

Join to apply for the Senior Manager, Business Development (Concerts, Events and Match Breaks) role at LFC Foundation

About The Role

We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Manager, Business Development (Concerts, Events and Match Breaks). You will be responsible for maximising sales revenue across Concerts, Events, and Football Match Breaks. Supporting the Director, Venue Sales and Account Management with all commercial aspects, including recruitment, negotiation, sales, and key P&L responsibilities within these areas.

What will you be doing?

Concerts and Events

• Support the Director, Venue Sales and Account Management with recruiting concerts and major events at Anfield.
• Manage existing and develop new LFC and other commercial events at Anfield or other locations.
• Project manage all commercial aspects of concerts and events, supporting key development projects to meet deadlines and KPIs.
• Act as the main promoter liaison for commercial areas, serving as the “go-to” between LFC departments and promoters.
• Manage the P&L within budget for all Events and Match Breaks.
• Manage secondary revenue streams like advertising and merchandising to generate additional revenue.
• Oversee venue pre-sales, on-sales, and ongoing sales, producing reports for departments and promoters.
• Conduct sales and competitor research regularly.
• Manage internal stakeholder relationships for LFC commercial events and support related departments such as Ticketing, Hospitality, Marketing, VIP, Events, Operations, Legal, and Finance.
• Coordinate with internal departments post-sale to ensure smooth customer experience.
• Support sales and marketing strategies, including ticketing and hospitality systems.

Match Breaks and Agents

• Manage daily requirements with match break partners, including procedures on match days.
• Develop relationships with key match break partners.
• Handle recruitment and renewal processes with match break agents.
• Implement transparent tender processes to build a trusted agent network and maximize revenues.
• Build profitable relationships with suppliers in the UK and overseas to maximize yield.
• Establish a compliance framework to prevent IP abuse by unofficial agents.

Who are we looking for?

The ideal candidate will have proven experience in a senior commercial role within entertainment or sport, with strong awareness of the concert and major event industry. Knowledge of hospitality, events, match break agents, and financial acumen is essential. Effective negotiation and influencing skills, familiarity with ticketing systems like SeatGeek and Salesforce, and leadership experience are required. A successful track record in sales negotiation, strategic pricing, and managing budgets is also necessary.

Why should you apply?

This full-time, permanent position offers a 35-hour workweek based at our Liverpool city centre office, close to amenities with great views over the river Mersey. We offer a competitive salary, 25 days holiday (plus 8 bank holidays and optional additional days), a contributory pension scheme, and various benefits including high street discounts and community volunteering opportunities through LFC Foundation.

At Liverpool FC, we are committed to equality, diversity, and inclusion, striving to create a workplace that reflects our community. We are dedicated to safeguarding and promoting the welfare of children and vulnerable adults, expecting all colleagues and volunteers to share this commitment.

#J-18808-Ljbffr