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For Companies At a Glance
- Tasks: Lead and execute innovative marketing strategies to engage fans and grow the club's audience.
- Company: Leyton Orient Football Club, a historic club with a strong community focus.
- Benefits: Opportunity to shape brand growth and influence fan engagement.
- Why this job: Make a real impact in sports marketing while working with a passionate team.
- Qualifications: Proven senior marketing experience, ideally in professional sports.
- Other info: Dynamic role with opportunities for creativity and career advancement.
The predicted salary is between 50000 - 60000 £ per year.
Leyton Orient Football Club is a historic East London club with a strong community identity and clear ambitions for growth. With increasing focus on fan engagement, brand development, and commercial performance, the club is evolving how it connects with supporters across every touchpoint.
As Head of Marketing, you will take ownership of that evolution, leading strategy and execution of the club's annual marketing strategy, and shaping how the club grows its audience and strengthens its brand.
The Impact You'll Make
Leyton Orient is looking for a Head of Marketing to lead and develop its marketing function, aligning with commercial, ticketing, retail, fan engagement, and brand objectives. This is a role with real scope. You will own the marketing strategy, work closely with senior leadership, and have the opportunity to influence how the club grows its fanbase and drives revenue. From campaign planning through to performance analysis, you will see the direct impact of your work across every touchpoint.
Key Responsibilities
- Lead the development and delivery of the club’s marketing strategy, aligned to commercial and fan engagement objectives.
- Develop and deliver a long-term marketing strategy, giving focus to growing the club’s supporter base and attracting more local people to the football club.
- Deliver high-impact, integrated campaigns across key moments, including season tickets, memberships, and kit launches.
- Analyse the impact of club marketing campaigns and behaviours of supporters; identify and introduce methods to increase supporter engagement and spend with the club.
- Oversee the development, management, and optimisation of the club’s CRM system, ensuring accurate, timely, and complete supporter data across ticketing, retail, hospitality, membership, and loyalty channels.
- Manage and develop email campaigns, ensuring relevant and timely messaging to supporters.
- Lead the strategic development, growth, and daily management of the O’s Cash Loyalty Scheme, ensuring it delivers added value for supporters and drives increased engagement, attendance, and spending across the club.
- Manage the marketing budget and make data-driven decisions when allotting its spend towards external resources and paid advertising, including on social media channels.
Your Skills and Experience
- Proven experience in a senior marketing role, ideally within professional sport.
- Track record of delivering campaigns that drive audience growth and revenue.
- Strong understanding of customer data, segmentation, and targeted communication.
- Experience in building and leading a small and high-performing team, and the ability to allocate tasks effectively to ensure best use of time across the department.
- Ability to work cross-functionally with internal stakeholders and external partners.
- Excellent project management and campaign tracking skills, with a focus on using data to inform decisions and measure impact.
How to Apply
If you are looking for a role that combines developing a marketing strategy with hands‑on delivery, click the apply button to be considered.
Head of Marketing in London employer: Leyton Orient Football Club
Contact Detail:
Leyton Orient Football Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Leyton Orient. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for the club! When you get the chance to chat with someone from Leyton Orient, make sure to express your enthusiasm for their mission and community. Share ideas on how you could enhance fan engagement and brand development – it’ll show you’re already thinking like a Head of Marketing!
✨Tip Number 3
Prepare for interviews by diving deep into their marketing strategies. Research past campaigns and think about what worked and what didn’t. Bring fresh ideas to the table that align with their goals, and be ready to discuss how you can drive audience growth and revenue.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, hit that apply button and let’s get the ball rolling!
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Show Your Passion for Football: When writing your application, let your love for the game shine through! Mention any personal experiences with football or how you’ve engaged with clubs in the past. We want to see that you’re not just a marketing whiz but also a true fan of the sport.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter to highlight relevant experience that aligns with our club's goals. Use keywords from the job description to show us you understand what we’re looking for. This will help your application stand out!
Quantify Your Achievements: We love numbers! When discussing your previous roles, include specific metrics that demonstrate your success in driving audience growth and revenue. This could be anything from percentage increases in ticket sales to successful campaign reach.
Apply Through Our Website: Don’t forget to apply through our official website! It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re serious about joining Leyton Orient Football Club and being part of our community.
How to prepare for a job interview at Leyton Orient Football Club
✨Know Your Audience
Before the interview, do your homework on Leyton Orient Football Club. Understand their history, values, and recent marketing campaigns. This will help you tailor your responses and show that you're genuinely interested in the club's growth and community engagement.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've led in the past. Highlight how these campaigns drove audience growth and revenue. Use data to back up your claims, as this aligns with the club's focus on performance analysis and data-driven decisions.
✨Demonstrate Cross-Functional Collaboration
Be ready to talk about your experience working with different teams, such as commercial, ticketing, and fan engagement. Share examples of how you've successfully collaborated with various stakeholders to achieve common goals, as this is crucial for the Head of Marketing role.
✨Ask Insightful Questions
Prepare thoughtful questions to ask at the end of the interview. Inquire about the club's current marketing challenges or future initiatives. This shows your strategic thinking and genuine interest in contributing to the club's marketing evolution.