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For Companies At a Glance
- Tasks: Lead and execute innovative marketing strategies to engage fans and grow the club's audience.
- Company: Leyton Orient Football Club, a historic club with a strong community focus.
- Benefits: Opportunity to shape brand growth and influence fan engagement.
- Why this job: Make a real impact in sports marketing while working with a passionate team.
- Qualifications: Proven senior marketing experience, ideally in professional sports.
- Other info: Dynamic role with opportunities for creativity and career advancement.
The predicted salary is between 50000 - 65000 £ per year.
Leyton Orient Football Club is a historic East London club with a strong community identity and clear ambitions for growth. With increasing focus on fan engagement, brand development, and commercial performance, the club is evolving how it connects with supporters across every touchpoint.
As Head of Marketing, you will take ownership of that evolution, leading strategy and execution of the club's annual marketing strategy, and shaping how the club grows its audience and strengthens its brand.
The Impact You'll Make
Leyton Orient is looking for a Head of Marketing to lead and develop its marketing function, aligning with commercial, ticketing, retail, fan engagement, and brand objectives. This is a role with real scope. You will own the marketing strategy, work closely with senior leadership, and have the opportunity to influence how the club grows its fanbase and drives revenue. From campaign planning through to performance analysis, you will see the direct impact of your work across every touchpoint.
Key Responsibilities
- Lead the development and delivery of the club’s marketing strategy, aligned to commercial and fan engagement objectives.
- Develop and deliver a long-term marketing strategy, giving focus to growing the club’s supporter base and attracting more local people to the football club.
- Deliver high-impact, integrated campaigns across key moments, including season tickets, memberships, and kit launches.
- Analyse the impact of club marketing campaigns and behaviours of supporters; identify and introduce methods to increase supporter engagement and spend with the club.
- Oversee the development, management, and optimisation of the club’s CRM system, ensuring accurate, timely, and complete supporter data across ticketing, retail, hospitality, membership, and loyalty channels.
- Manage and develop email campaigns, ensuring relevant and timely messaging to supporters.
- Lead the strategic development, growth, and daily management of the O’s Cash Loyalty Scheme, ensuring it delivers added value for supporters and drives increased engagement, attendance, and spending across the club.
- Manage the marketing budget and make data-driven decisions when allotting its spend towards external resources and paid advertising, including on social media channels.
Your Skills and Experience
- Proven experience in a senior marketing role, ideally within professional sport.
- Track record of delivering campaigns that drive audience growth and revenue.
- Strong understanding of customer data, segmentation, and targeted communication.
- Experience in building and leading a small and high-performing team, and the ability to allocate tasks effectively to ensure best use of time across the department.
- Ability to work cross-functionally with internal stakeholders and external partners.
- Excellent project management and campaign tracking skills, with a focus on using data to inform decisions and measure impact.
How to Apply
If you are looking for a role that combines developing a marketing strategy with hands‑on delivery, click the apply button to be considered.
Head of Marketing employer: Leyton Orient Football Club
Contact Detail:
Leyton Orient Football Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to current or former employees at Leyton Orient. You never know who might give you a heads-up about an opportunity!
✨Tip Number 2
Show your passion for the club! When you get the chance to chat with someone from Leyton Orient, make sure to express your enthusiasm for their mission and community focus. It’s all about connecting on a personal level and showing that you’re not just another candidate.
✨Tip Number 3
Prepare for interviews by diving deep into their marketing strategies. Familiarise yourself with their recent campaigns and think about how you could enhance their fan engagement. Bring fresh ideas to the table – they’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Leyton Orient. Let’s make it happen!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in sports marketing and any campaigns you've led that align with fan engagement and brand development. We want to see how you can bring your unique flair to Leyton Orient!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about football and how your skills can help Leyton Orient grow its audience. Be genuine and let your personality come through – we love a bit of character!
Showcase Your Data Skills: Since data-driven decisions are key in this role, make sure to mention any experience you have with CRM systems or analysing campaign performance. We’re keen to know how you’ve used data to boost engagement and revenue in past roles.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Leyton Orient and what we stand for!
How to prepare for a job interview at Leyton Orient Football Club
✨Know Your Audience
Before the interview, do your homework on Leyton Orient Football Club. Understand their history, values, and recent marketing initiatives. This will help you tailor your responses and show that you're genuinely interested in the club's growth and community engagement.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've led in the past. Highlight how these campaigns drove audience growth and revenue, and be ready to share metrics that demonstrate your impact. This will illustrate your ability to deliver results in a similar role.
✨Emphasise Data-Driven Decisions
Since the role involves analysing supporter behaviour and campaign performance, be prepared to talk about how you've used data to inform your marketing strategies. Discuss tools you've used for CRM management and how you've optimised campaigns based on insights.
✨Demonstrate Leadership Skills
As a Head of Marketing, you'll need to lead a team effectively. Share examples of how you've built and managed high-performing teams in the past. Talk about your approach to task allocation and how you ensure everyone is working towards common goals.