At a Glance
- Tasks: Lead exciting marketing campaigns and mentor junior team members in a dynamic environment.
- Company: Join a forward-thinking company that values creativity and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a small, agile team with excellent career advancement potential.
- Why this job: Make a real impact on brand visibility through innovative digital and social media strategies.
- Qualifications: Proven experience in multi-channel marketing and strong social media skills.
The predicted salary is between 36000 - 60000 £ per year.
As a Senior Marketing Executive, you'll work closely with the Head of Marketing, taking the lead on marketing campaigns, social media, and digital advertising activities. You'll have the chance to mentor junior team members whilst contributing to the overall success of the marketing function. As part of a small, agile team, you'll demonstrate flexibility, adaptability, and a collaborative approach. You'll have a proven track record of delivering successful marketing campaigns and achieving strong results across social media and digital advertising.
Key Responsibilities
- Promotions & Marketing Campaigns: Plan, develop, and execute marketing campaigns across digital and offline channels. Collaborate with agencies on campaign concepts and design, oversee the production and distribution of promotional materials, coordinate with IT for promotion programming and testing, ensure all campaigns comply with legal and GDPR requirements, align messaging across marketing channels and analyse and optimise campaign performance.
- Social Media: Develop and implement strategies for social platforms including Facebook, Instagram, X, TikTok, and LinkedIn. Organise monthly content shoots with the creative agency, encourage user-generated content from store colleagues, collaborate with suppliers to enhance brand promotion and monitor performance to maximise reach and engagement.
- Digital Advertising: Manage digital advertising initiatives to increase store traffic and maximise ROI. Oversee Google Local Inventory Advertising, identify and pursue new digital advertising opportunities, work with agencies on campaign content and targeting and track campaign performance metrics to measure and improve campaign effectiveness.
Skills and Experience
- Essential: Proven track record of managing end-to-end multi-channel marketing campaigns, strong knowledge of social media marketing, strong proficiency in running digital ad campaigns, strong project management and organisational skills, excellent attention to detail and an analytical mindset, proactive and positive attitude.
- Desirable: Industry experience, knowledge of SEO & PPC, management or supervisory skills.
Note: website and associated digital activity is separately managed by the eCommerce manager. However, knowledge of SEO & PPC would be useful.
Qualifications: Relevant bachelor's degree and/or recognised marketing qualification such as CIM. Candidates without this may still be considered if they have extensive experience in a similar role.
Senior Marketing Executive in London employer: Leyland SDM
As a Senior Marketing Executive at our company, you'll thrive in a dynamic and supportive environment that values creativity and collaboration. We offer excellent employee growth opportunities, including mentorship roles and the chance to lead impactful marketing campaigns, all while being part of a close-knit team that celebrates success together. Located in a vibrant area, our workplace fosters a culture of innovation and flexibility, making it an ideal setting for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, attend industry events, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, social media strategies, and digital ads. We want to see your creativity and results, so make sure it’s visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing efforts. We love candidates who can discuss how they’d improve our campaigns or bring fresh ideas to the table. Be ready to share your thoughts on current trends in social media and digital advertising!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who are eager to contribute to our marketing success. Don’t miss out on the chance to join our team!
We think you need these skills to ace Senior Marketing Executive in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your experience with multi-channel marketing campaigns and any specific achievements in social media and digital advertising that align with what we're looking for.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share your passion for marketing, your track record of success, and how you can contribute to our agile team. Don't forget to mention any mentoring experience!
Showcase Your Analytical Skills:Since we value an analytical mindset, be sure to include examples of how you've used data to optimise campaign performance in your application. This will show us that you can not only create campaigns but also measure their success.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Leyland SDM
✨Know Your Campaigns Inside Out
Before the interview, brush up on your past marketing campaigns. Be ready to discuss specific examples where you planned, executed, and optimised campaigns across various channels. This will show your potential employer that you have the hands-on experience they’re looking for.
✨Social Media Savvy
Familiarise yourself with the latest trends and strategies in social media marketing. Prepare to share your thoughts on how you would enhance their current social media presence. Highlight any successful user-generated content initiatives you've led in the past.
✨Data-Driven Mindset
Since the role requires an analytical approach, be prepared to discuss how you measure campaign success. Bring examples of metrics you've tracked and how you've used data to improve campaign performance. This will demonstrate your analytical skills and attention to detail.
✨Show Your Leadership Skills
As a Senior Marketing Executive, mentoring junior team members is key. Think of examples where you've successfully led a team or project. Discuss your approach to collaboration and how you foster a positive team environment, as this will resonate well with the interviewers.
