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For Companies At a Glance
- Tasks: Execute digital marketing strategies and optimise brand presence online.
- Company: Join Lexxola, a vibrant women's eyewear brand based in London.
- Benefits: Enjoy 25 days annual leave, product discounts, and a creative work environment.
- Why this job: Be part of a passionate team and make a real impact on brand growth.
- Qualifications: 2+ years in marketing, e-commerce experience, and a flair for creativity.
- Other info: Exciting opportunity in a rapidly growing business with great career potential.
The predicted salary is between 28800 - 48000 £ per year.
Lexxola is a global women's eyewear brand based in London designing sunglasses, optical frames and accessories for city life. We’re a small, passionate team working between our London office and remote. We’re looking for a Marketing Executive to execute Lexxola’s digital marketing activities and reporting. This role is ideal for someone who is data-driven, organised and excited to help grow the brand’s online presence and revenue through planning and performance optimisation.
The Role
- Assist in building and maintaining the Lexxola marketing calendar, mapping product launches, events, and campaigns.
- Strategise and execute a plan to grow and retain email and SMS subscriber lists.
- Help monitor monthly revenue performance against growth targets.
- Utilising data to highlight opportunities and create achievable action plans.
CRM & Email Marketing
- Build and schedule weekly email campaigns on Klaviyo in line with the marketing calendar.
- Develop list segmentation to improve the targeting of email campaigns.
- Update and maintain automated email flows to ensure content and copy is current.
- Create email and SMS campaigns for new product launches and promotions, optimised for click-through while maintaining brand tone of voice.
- Monitor website pop-up forms and back-in-stock sign-ups, ensuring customers are re-engaged when products restock.
- Proactive A/B testing to optimise Klaviyo metrics.
Paid Social Advertising
- Manage META ad campaigns, including setting up new ads and refreshing creative.
- Monitor ad performance and support budget scaling when appropriate.
- Research the market to put forward creative ideas for new Ad testing.
- Produce creative briefs for new AD content ahead of shoots.
- Join bi-weekly check-ins with external META support to review performance.
Reporting & Analysis
- Complete and present a weekly marketing report using Shopify and platform data to spot trends and deliver actionable insights for future improvements.
- Report on performance after key events such as product launches or sales.
- Support monthly performance tracking against targets and previous periods.
- Analyse product performance data to inform restock and buying decisions.
Requirements
- Minimum 2 years experience in a marketing / e-commerce role within a fashion brand.
- Familiarity with Shopify, Klaviyo and Meta ads platform.
- Comfortable working with data and spreadsheets.
- Creative eye for content and online trends.
- Exceptional organisation skills.
- Self-starter with a proactive and eager to learn attitude.
Opportunity to join an exciting and rapidly growing business. 25 days annual leave. Annual product budget + Lexxola friends and family discount.
Marketing Executive employer: Lexxola
Contact Detail:
Lexxola Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially any marketing campaigns you've executed. This will give you an edge when chatting with hiring managers.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are keen to join us at StudySmarter!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your passion for marketing and how your experience aligns with Lexxola's vision. Keep it engaging and personal – we want to see the real you!
Tailor Your CV: Don’t just send a generic CV! Tailor it to showcase your relevant skills and experiences that match the Marketing Executive role. Use keywords from the job description to catch our eye and show us you’re the perfect fit.
Show Off Your Portfolio: If you’ve got a portfolio, flaunt it! Include examples of your past work, especially any digital marketing campaigns or creative projects. We love seeing what you can do, so make sure it’s easy for us to access.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at Lexxola
✨Know Your Stuff
Before the interview, dive deep into Lexxola's brand values and recent campaigns. Familiarise yourself with their products and how they position themselves in the market. This will show your genuine interest and help you connect your experience to their needs.
✨Show Off Your Data Skills
Since this role is data-driven, be prepared to discuss specific examples of how you've used data to inform marketing strategies in the past. Bring along any reports or metrics that highlight your successes, especially those related to email marketing or social media campaigns.
✨Be Creative with Ideas
Think of a few innovative marketing ideas tailored for Lexxola that you can share during the interview. Whether it’s a unique email campaign or a fresh approach to social media ads, showcasing your creativity will set you apart from other candidates.
✨Ask Smart Questions
Prepare thoughtful questions about Lexxola's future marketing plans or challenges they face. This not only shows your enthusiasm but also demonstrates your strategic thinking. It’s a great way to engage with the interviewers and leave a lasting impression.
