At a Glance
- Tasks: Lead B2B marketing for a growing Clinical Research Organisation across pharma and biotech sectors.
- Company: Dynamic CRO with a focus on innovation and growth in the healthcare industry.
- Benefits: Competitive salary, career advancement opportunities, and a chance to shape marketing strategies.
- Other info: Join a collaborative team and enjoy significant visibility in a fast-paced environment.
- Why this job: Make a real impact in clinical research while developing your marketing expertise.
- Qualifications: Degree in Marketing or Life Sciences and 5+ years of B2B marketing experience required.
The predicted salary is between 60000 - 80000 £ per year.
Global Marketing Manager/Director required by a growing Clinical Research Organisation (CRO) to lead integrated B2B marketing activities across pharmaceutical, biotech and medical device sectors. Reporting to the Head of Business Development, the role combines strategic marketing leadership with hands‑on execution in a lean, high‑impact environment.
The successful candidate will develop and deliver marketing plans aligned to commercial growth objectives, strengthen brand positioning, and drive lead generation initiatives to support business development activity. Responsibilities include managing digital marketing campaigns, overseeing website and SEO strategy, delivering email and LinkedIn campaigns, and optimising engagement and conversion performance.
The role also involves creating high‑quality scientific and commercial content including case studies, white papers, brochures, webinar materials and thought leadership articles, while working closely with clinical and operational teams to ensure technical accuracy and compliance. Additional responsibilities include managing conference participation, industry events, branding, PR activity, and marketing analytics and reporting.
Candidates should possess a degree in Marketing, Life Sciences, Business or a related discipline together with at least five years' B2B marketing experience within clinical research, CRO, pharmaceutical, biotechnology or healthcare services environments. Strong knowledge of clinical trial processes, digital marketing, CRM and marketing automation platforms such as HubSpot or Salesforce is essential. Experience in scientific communications, global clinical services marketing, and familiarity with healthcare regulatory frameworks would be advantageous.
The role offers significant visibility and the opportunity to shape and scale marketing within an expanding CRO business.
Global Marketing Manager/Director - Clinical Research Organization (CRO) in London employer: Lexstra Plc
As a Global Marketing Manager/Director at our dynamic Clinical Research Organisation (CRO), you will thrive in a collaborative and innovative work culture that prioritises employee growth and development. We offer competitive benefits, including flexible working arrangements and opportunities for professional advancement, all within a supportive environment that values your contributions to our mission of advancing healthcare solutions. Join us in a role that not only enhances your career but also allows you to make a meaningful impact in the pharmaceutical and biotech sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Manager/Director - Clinical Research Organization (CRO) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the pharmaceutical, biotech, and medical device sectors. Attend industry events and conferences to meet potential employers and showcase your expertise.
✨Tip Number 2
Show off your digital marketing skills! Create a personal website or portfolio that highlights your past campaigns, content creation, and any successful lead generation initiatives you've led. This will give you an edge over other candidates.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of clinical trial processes and marketing analytics. Be ready to discuss how you've used data to drive marketing decisions and improve campaign performance.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are proactive and engaged. Tailor your application to highlight your experience in B2B marketing within the CRO space, and let us know how you can contribute to our growth.
We think you need these skills to ace Global Marketing Manager/Director - Clinical Research Organization (CRO) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Global Marketing Manager/Director. Highlight your B2B marketing experience in clinical research and any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific projects or campaigns you've led that demonstrate your strategic marketing skills and hands-on execution.
Showcase Your Digital Savvy:Since digital marketing is key for this position, be sure to mention your experience with SEO, email campaigns, and platforms like HubSpot or Salesforce. Share examples of how you've optimised engagement and conversion rates in past roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Lexstra Plc
✨Know Your Market
Before the interview, dive deep into the pharmaceutical, biotech, and medical device sectors. Understand current trends, challenges, and opportunities in these areas. This knowledge will not only impress your interviewers but also help you tailor your responses to show how you can drive marketing strategies effectively.
✨Showcase Your Digital Savvy
Since the role involves managing digital marketing campaigns, be prepared to discuss your experience with SEO, email marketing, and social media strategies. Bring examples of successful campaigns you've led, particularly those that drove lead generation or improved engagement. This will demonstrate your hands-on execution skills.
✨Highlight Your Content Creation Skills
The job requires creating high-quality scientific and commercial content. Be ready to talk about your experience in producing case studies, white papers, and thought leadership articles. If possible, bring samples of your work to showcase your writing style and ability to convey complex information clearly.
✨Prepare for Technical Questions
Given the technical nature of the role, expect questions about clinical trial processes and regulatory frameworks. Brush up on your knowledge in these areas and be ready to discuss how you’ve navigated compliance in past marketing initiatives. This will show your understanding of the industry and your ability to work closely with clinical teams.
