At a Glance
- Tasks: Lead B2B marketing activities and develop impactful marketing plans.
- Company: Growing Clinical Research Organisation with a focus on innovation.
- Benefits: Competitive salary, career growth, and the chance to shape marketing strategies.
- Other info: Opportunity to work closely with clinical teams and enhance your professional skills.
- Why this job: Make a real impact in the healthcare sector while working in a dynamic environment.
- Qualifications: Degree in Marketing or Life Sciences and 5+ years of B2B marketing experience.
The predicted salary is between 60000 - 80000 € per year.
Global Marketing Manager/Director required by a growing Clinical Research Organisation (CRO) to lead integrated B2B marketing activities across pharmaceutical, biotech and medical device sectors. Reporting to the Head of Business Development, the role combines strategic marketing leadership with hands-on execution in a lean, high-impact environment.
The successful candidate will develop and deliver marketing plans aligned to commercial growth objectives, strengthen brand positioning, and drive lead generation initiatives to support business development activity. Responsibilities include managing digital marketing campaigns, overseeing website and SEO strategy, delivering email and LinkedIn campaigns, and optimising engagement and conversion performance.
The role also involves creating high-quality scientific and commercial content including case studies, white papers, brochures, webinar materials and thought leadership articles, while working closely with clinical and operational teams to ensure technical accuracy and compliance. Additional responsibilities include managing conference participation, industry events, branding, PR activity, and marketing analytics and reporting.
Candidates should possess a degree in Marketing, Life Sciences, Business or a related discipline together with at least five years' B2B marketing experience within clinical research, CRO, pharmaceutical, biotechnology or healthcare services environments. Strong knowledge of clinical trial processes, digital marketing, CRM and marketing automation platforms such as HubSpot or Salesforce is essential.
Experience in scientific communications, global clinical services marketing, and familiarity with healthcare regulatory frameworks would be advantageous. The role offers significant visibility and the opportunity to shape and scale marketing within an expanding CRO business.
Global Marketing Manager/Director - Clinical Research Organization (CRO) in Hounslow employer: Lexstra Plc
As a Global Marketing Manager/Director at our dynamic Clinical Research Organisation (CRO), you will thrive in a collaborative and innovative work culture that prioritises employee growth and development. We offer competitive benefits, including flexible working arrangements and opportunities for professional advancement, all within a supportive environment that values your contributions to our mission of advancing healthcare solutions. Join us in a role that not only challenges you but also allows you to make a meaningful impact in the pharmaceutical and biotech sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Manager/Director - Clinical Research Organization (CRO) in Hounslow
✨Tip Number 1
Network like a pro! Reach out to your connections in the pharmaceutical and biotech sectors. Attend industry events and conferences to meet potential employers face-to-face. Remember, it’s all about who you know!
✨Tip Number 2
Showcase your expertise! Create a portfolio of your best marketing campaigns and content pieces. Use LinkedIn to share insights and articles related to clinical research and CROs. This will position you as a thought leader in the field.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in potential roles. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company’s recent projects and challenges in the CRO space. Tailor your responses to show how your skills can help them achieve their marketing goals. Confidence is key!
We think you need these skills to ace Global Marketing Manager/Director - Clinical Research Organization (CRO) in Hounslow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Global Marketing Manager/Director. Highlight your B2B marketing experience in clinical research and any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for the CRO industry and how your skills can drive marketing success. Be specific about your experience with digital campaigns and content creation.
Showcase Your Technical Skills:Don’t forget to mention your familiarity with tools like HubSpot or Salesforce. We want to see how you’ve used these platforms to enhance marketing efforts, so give us some examples!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you into our system quickly!
How to prepare for a job interview at Lexstra Plc
✨Know Your Stuff
Make sure you brush up on the latest trends in B2B marketing, especially within the clinical research sector. Familiarise yourself with the company's recent campaigns and their impact on the market. This will show that you're not just interested in the role but also invested in the company's success.
✨Showcase Your Experience
Prepare to discuss specific examples from your past roles where you've successfully led marketing initiatives. Highlight your experience with digital marketing campaigns, SEO strategies, and content creation. Use metrics to demonstrate how your efforts have driven lead generation and brand positioning.
✨Be Ready for Technical Questions
Since this role involves working closely with clinical and operational teams, expect questions about clinical trial processes and regulatory frameworks. Brush up on your knowledge in these areas so you can confidently discuss how your marketing strategies align with technical requirements.
✨Engage with Your Interviewers
Don’t just answer questions; engage in a conversation. Ask insightful questions about the company’s marketing goals and challenges. This not only shows your interest but also gives you a chance to demonstrate your strategic thinking and how you can contribute to their objectives.
