At a Glance
- Tasks: Lead B2B marketing for a growing Clinical Research Organisation and drive impactful campaigns.
- Company: Dynamic CRO focused on innovation in the pharmaceutical and biotech sectors.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a collaborative team in a fast-paced environment with exciting career prospects.
- Why this job: Make a real difference in healthcare by shaping marketing strategies that drive success.
- Qualifications: Degree in Marketing or Life Sciences with 5+ years of B2B marketing experience.
The predicted salary is between 60000 - 80000 € per year.
Global Marketing Manager/Director required by a growing Clinical Research Organisation (CRO) to lead integrated B2B marketing activities across pharmaceutical, biotech and medical device sectors. Reporting to the Head of Business Development, the role combines strategic marketing leadership with hands-on execution in a lean, high-impact environment.
The successful candidate will develop and deliver marketing plans aligned to commercial growth objectives, strengthen brand positioning, and drive lead generation initiatives to support business development activity.
Responsibilities include:
- Managing digital marketing campaigns
- Overseeing website and SEO strategy
- Delivering email and LinkedIn campaigns
- Optimising engagement and conversion performance
- Creating high-quality scientific and commercial content including case studies, white papers, brochures, webinar materials and thought leadership articles
- Working closely with clinical and operational teams to ensure technical accuracy and compliance
- Managing conference participation, industry events, branding, PR activity, and marketing analytics and reporting
Candidates should possess a degree in Marketing, Life Sciences, Business or a related discipline together with at least five years' B2B marketing experience within clinical research, CRO, pharmaceutical, biotechnology or healthcare services environments.
Global Marketing Manager/Director - Clinical Research Organization (CRO) employer: Lexstra Plc
As a leading Clinical Research Organisation (CRO), we pride ourselves on fostering a dynamic and collaborative work environment that empowers our employees to thrive. Our commitment to professional development is evident through tailored training programmes and opportunities for career advancement, ensuring that our team members are equipped to excel in their roles. Located in a vibrant area with access to industry events and networking opportunities, we offer a unique blend of strategic influence and hands-on execution, making us an exceptional employer for those seeking meaningful and impactful careers in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Manager/Director - Clinical Research Organization (CRO)
✨Tip Number 1
Network like a pro! Reach out to your connections in the pharmaceutical and biotech sectors. Attend industry events and conferences to meet potential employers face-to-face. Remember, it’s all about who you know!
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your best marketing campaigns and content pieces. Use LinkedIn to share insights and articles related to clinical research – this will position you as a thought leader in the field.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Be ready to discuss how your experience aligns with their goals, especially in lead generation and brand positioning. Tailor your responses to show you understand their market.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Global Marketing Manager/Director - Clinical Research Organization (CRO)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Global Marketing Manager/Director. Highlight your B2B marketing experience in clinical research or related fields, and don’t forget to showcase any hands-on execution you've done in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this position. Mention specific achievements that align with the responsibilities listed in the job description, like managing digital campaigns or creating high-quality content.
Showcase Your Strategic Thinking:In your application, demonstrate your ability to develop and deliver marketing plans that drive commercial growth. Share examples of how you've strengthened brand positioning or driven lead generation initiatives in past roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Lexstra Plc
✨Know Your Market
Before the interview, dive deep into the pharmaceutical, biotech, and medical device sectors. Understand current trends, challenges, and opportunities. This knowledge will not only impress your interviewers but also help you articulate how your experience aligns with their needs.
✨Showcase Your Campaign Successes
Prepare specific examples of successful digital marketing campaigns you've led. Be ready to discuss metrics like engagement rates and lead generation results. This will demonstrate your hands-on execution skills and strategic thinking, which are crucial for the role.
✨Highlight Your Content Creation Skills
Since the role involves creating high-quality scientific and commercial content, bring samples of your work. Whether it's case studies or thought leadership articles, showcasing your ability to produce compelling content will set you apart from other candidates.
✨Engage with Questions
Prepare insightful questions about the company's marketing strategies and future goals. This shows your genuine interest in the role and helps you assess if the company is the right fit for you. Plus, it opens up a two-way conversation that can make you more memorable.
