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- Tasks: Lead the Go-To-Market strategy for ICIS in EMEA and drive marketing innovation.
- Company: ICIS optimizes global resources, providing data and intelligence for strategic decision-making.
- Benefits: Join a diverse team with a commitment to inclusivity and professional growth opportunities.
- Why this job: Be a pivotal leader in a dynamic marketing community focused on measurable results and customer engagement.
- Qualifications: Extensive B2B marketing experience with strong leadership and digital skills required.
- Other info: We encourage applications from diverse backgrounds and prioritize an equitable hiring process.
The predicted salary is between 43200 - 72000 £ per year.
About the Business:
At ICIS, our mission is to optimize the world’s resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data. You can learn more about ICIS at the link at: .
About our Team
Our marketing team is a strategic engine for driving business growth and transformation. We align closely with sales, customer-facing teams, strategy, and product/UX to ensure seamless collaboration and impactful outcomes. Focused on delivering measurable results, we lead initiatives that accelerate marketing innovation and enable the organisation to adapt to changing market dynamics. With a clear commitment to business excellence, our work drives strategic change, strengthens customer engagement, and positions the company for sustained success.
About the Role
We have an exciting opportunity for a high performing senior leader to join our diverse and talented marketing community at ICIS, and to play a pivotal role in supporting the business to achieve its commercial ambitions. The regional Head of Marketing role is responsible for our Go-To-Market (GTM) strategy in EMEA. We are looking for an exceptional senior marketing professional with expertise across the customer life cycle, as well as a strong people leader able to inspire and enthuse their team through demonstrating the right behaviours, whilst being a passionate advocate for customer-centric commercial marketing.
Responsibilities
- Creating, defining, owning and leading the regional GTM strategy for ICIS in EMEA, working closely with the local leadership team to understand and support regional business priorities.
- Ensuring our regional GTM excellence is underpinned by value creation for customers, contributing commercially to our growth drivers and translating our global on and offline strategies to effective regional implementation.
- Advocating for our defined marketing vision, and support in the delivery of our strategic priorities: digital transformation; brand elevation; growth drivers; and team excellence, whilst driving excellence by nurturing and promoting a best-in-class marketing culture, embedding core competencies and behaviours to drive high performance.
- Driving a move away from an historic tactical regional marketing approach to a strategic holistic across the funnel/whole life cycle focus.
- Building trusted partnerships with colleagues and work collaboratively across our global marketing teams including Brand, Content, UX, Communications & PR, Marketing Strategy, Customer Insight and Analysis teams.
- Forecasting and budget management. Creating regional annual budget proposals, with supporting justification, on-going oversight, tracking, accountability and reporting.
- Measuring of marketing sentiment & ROI. Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI.
Requirements
- Extensive regional B2B marketing experience with demonstrable experience in building and executing GTM that positively impacts awareness, pipeline growth and revenue contribution.
- Strong commercial acumen and with a track record of delivering commercial success, proactive, data-led, results oriented, and delivery focused, with the ability to balance multiple projects.
- Outstanding communicator and collaborator, excellent written skills with the ability to present at a senior leadership level.
- Proven experience to influence and inspire at all levels with excellent relationship building skills, creating conditions to build confident, effective teams, able to motivate, inspire and develop team members.
- Proven ability to be an adaptive strategic leader with critical thinking skills alongside a creative flair and a curious mindset.
- Comprehensive digital skillset underpinned by data literacy.
- Practical experience of CRM and MAP systems such as Salesforce and Eloqua.
At LexisNexis Risk Solutions, having diverse employees with different perspectives is key to creating innovative new products for our global customers. We have 30 diversity employee networks globally and prioritize inclusive leadership and equitable processes as part of our culture. Our aim is for every employee to be the best version of themselves. We would actively welcome applications from candidates of diverse backgrounds and underrepresented groups.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: .
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Head of Marketing - EMEA employer: LexisNexis Risk Solutions
Contact Detail:
LexisNexis Risk Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - EMEA
✨Tip Number 1
Familiarize yourself with the latest trends in B2B marketing, especially in the EMEA region. Understanding regional market dynamics and customer behavior will help you align your strategies with ICIS's goals.
✨Tip Number 2
Showcase your experience in developing and executing Go-To-Market strategies. Be prepared to discuss specific examples where your initiatives led to measurable growth and enhanced customer engagement.
✨Tip Number 3
Highlight your ability to collaborate across teams. ICIS values strong partnerships, so be ready to share instances where you've successfully worked with sales, product, or UX teams to drive marketing success.
✨Tip Number 4
Demonstrate your data-driven approach to marketing. Be prepared to discuss how you've used analytics to measure ROI and optimize marketing campaigns, as this aligns with ICIS's focus on performance and results.
We think you need these skills to ace Head of Marketing - EMEA
Some tips for your application 🫡
Understand the Company and Role: Before applying, take the time to thoroughly understand ICIS's mission and the specific responsibilities of the Head of Marketing - EMEA role. This will help you tailor your application to align with their goals and values.
Highlight Relevant Experience: In your CV and cover letter, emphasize your extensive B2B marketing experience, particularly in developing and executing Go-To-Market strategies. Provide specific examples of how your work has positively impacted awareness, pipeline growth, and revenue.
Showcase Leadership Skills: Demonstrate your ability to inspire and lead teams by sharing examples of how you've built effective teams and fostered a collaborative environment. Highlight your communication skills and your experience presenting at senior leadership levels.
Focus on Data-Driven Results: ICIS values data literacy and results-oriented approaches. Make sure to include metrics and outcomes from your previous marketing initiatives to showcase your ability to drive performance and ROI through data insights.
How to prepare for a job interview at LexisNexis Risk Solutions
✨Understand the GTM Strategy
Make sure you have a solid grasp of Go-To-Market strategies, especially in the context of EMEA. Be prepared to discuss how you would create and lead a regional GTM strategy that aligns with the company's commercial ambitions.
✨Showcase Your Leadership Skills
As a senior leader, it's crucial to demonstrate your ability to inspire and motivate teams. Share examples of how you've successfully built and led high-performing marketing teams in the past.
✨Highlight Data-Driven Decision Making
Emphasize your experience with data literacy and how you've used insights to drive marketing performance and ROI. Be ready to discuss specific metrics or KPIs you've tracked in previous roles.
✨Communicate Effectively
Prepare to showcase your communication skills, particularly your ability to present at a senior leadership level. Practice articulating your ideas clearly and confidently, as this will be key in influencing stakeholders.
