Head of Marketing - EMEA

Head of Marketing - EMEA

Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the regional Go-To-Market strategy for ICIS in EMEA and drive marketing excellence.
  • Company: ICIS optimises global resources, providing data and insights for strategic decision-making in commodities markets.
  • Benefits: Join a diverse team with opportunities for growth, collaboration, and a commitment to inclusivity.
  • Why this job: Be a key player in transforming marketing strategies while fostering a customer-centric culture.
  • Qualifications: Extensive B2B marketing experience, strong leadership skills, and a comprehensive digital skillset required.
  • Other info: We value diversity and encourage applications from all backgrounds.

The predicted salary is between 43200 - 72000 £ per year.

About the Business: At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data.

About our Team: Our marketing team is a strategic engine for driving business growth and transformation. We align closely with sales, customer-facing teams, strategy, and product/UX to ensure seamless collaboration and impactful outcomes. Focused on delivering measurable results, we lead initiatives that accelerate marketing innovation and enable the organisation to adapt to changing market dynamics. With a clear commitment to business excellence, our work drives strategic change, strengthens customer engagement, and positions the company for sustained success.

About the Role: We have an exciting opportunity for a high performing senior leader to join our diverse and talented marketing community at ICIS, and to play a pivotal role in supporting the business to achieve its commercial ambitions. The regional Head of Marketing role is responsible for our Go-To-Market (GTM) strategy in EMEA. We are looking for an exceptional senior marketing professional with expertise across the customer life cycle, as well as a strong people leader able to inspire and enthuse their team through demonstrating the right behaviours, whilst being a passionate advocate for customer-centric commercial marketing.

Responsibilities:

  • Creating, defining, owning and leading the regional GTM strategy for ICIS in EMEA, working closely with the local leadership team to understand and support regional business priorities.
  • Ensuring our regional GTM excellence is underpinned by value creation for customers, contributing commercially to our growth drivers and translating our global on and offline strategies to effective regional implementation.
  • Advocating for our defined marketing vision, and support in the delivery of our strategic priorities: digital transformation; brand elevation; growth drivers; and team excellence, whilst driving excellence by nurturing and promoting a best-in-class marketing culture, embedding core competencies and behaviours to drive high performance.
  • Driving a move away from an historic tactical regional marketing approach to a strategic holistic across the funnel/whole life cycle focus.
  • Building trusted partnerships with colleagues and work collaboratively across our global marketing teams including Brand, Content, UX, Communications & PR, Marketing Strategy, Customer Insight and Analysis teams.
  • Forecasting and budget management. Creating regional annual budget proposals, with supporting justification, on-going oversight, tracking, accountability and reporting.
  • Measuring of marketing sentiment & ROI. Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI.

Requirements:

  • Extensive regional B2B marketing experience with demonstrable experience in building and executing GTM that positively impacts awareness, pipeline growth and revenue contribution.
  • Strong commercial acumen and with a track record of delivering commercial success, proactive, data-led, results oriented, and delivery focused, with the ability to balance multiple projects.
  • Outstanding communicator and collaborator, excellent written skills with the ability to present at a senior leadership level.
  • Proven experience to influence and inspire at all levels with excellent relationship building skills, creating conditions to build confident, effective teams, able to motivate, inspire and develop team members.
  • Proven ability to be an adaptive strategic leader with critical thinking skills alongside a creative flair and a curious mindset.
  • Comprehensive digital skillset underpinned by data literacy.
  • Practical experience of CRM and MAP systems such as Salesforce and Eloqua.

At LexisNexis Risk Solutions, having diverse employees with different perspectives is key to creating innovative new products for our global customers. We have 30 diversity employee networks globally and prioritize inclusive leadership and equitable processes as part of our culture. Our aim is for every employee to be the best version of themselves. We would actively welcome applications from candidates of diverse backgrounds and underrepresented groups. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know.

Head of Marketing - EMEA employer: LexisNexis Risk Solutions

At ICIS, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our commitment to employee growth is evident through our diverse marketing community, where you will have the opportunity to lead strategic initiatives that drive business transformation across the EMEA region. With a focus on inclusivity and professional development, we empower our team members to thrive while making a meaningful impact in optimising global resources.
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Contact Detail:

LexisNexis Risk Solutions Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Marketing - EMEA

Tip Number 1

Familiarise yourself with ICIS's mission and values. Understanding how they optimise resources and support strategic decisions will help you align your experience with their goals during discussions.

Tip Number 2

Network with current or former employees of ICIS, especially those in marketing roles. They can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.

Tip Number 3

Showcase your experience in developing Go-To-Market strategies. Be ready to discuss specific examples where your initiatives led to measurable results, as this is a key responsibility of the role.

Tip Number 4

Prepare to demonstrate your leadership style and how you inspire teams. ICIS values strong people leaders, so think of examples that highlight your ability to motivate and develop team members effectively.

We think you need these skills to ace Head of Marketing - EMEA

B2B Marketing Expertise
Go-To-Market Strategy Development
Commercial Acumen
Data-Driven Decision Making
Project Management
Team Leadership
Cross-Functional Collaboration
Digital Marketing Skills
CRM and MAP Systems Proficiency
Budget Management
Performance Measurement and ROI Analysis
Excellent Communication Skills
Relationship Building
Strategic Thinking
Creative Problem Solving

Some tips for your application 🫡

Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and requirements of the Head of Marketing position. Tailor your application to highlight your relevant experience in B2B marketing and GTM strategies.

Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your achievements in previous marketing roles. Focus on quantifiable results, such as revenue growth or successful campaigns, to demonstrate your impact.

Write a Strong Cover Letter: Your cover letter should reflect your passion for the role and the company. Discuss how your skills align with ICIS's mission and values, and provide specific examples of how you've driven marketing success in the past.

Showcase Leadership Skills: As this role requires strong leadership, be sure to highlight your experience in managing teams and driving collaboration. Provide examples of how you've inspired and developed team members in your previous positions.

How to prepare for a job interview at LexisNexis Risk Solutions

Understand the GTM Strategy

Familiarise yourself with the company's Go-To-Market strategy, especially in the EMEA region. Be prepared to discuss how your previous experiences align with their approach and how you can contribute to enhancing it.

Showcase Your Leadership Skills

As a senior leader, it's crucial to demonstrate your ability to inspire and motivate teams. Prepare examples of how you've successfully led teams in the past, focusing on collaboration and achieving measurable results.

Emphasise Data-Driven Decision Making

Highlight your experience with data literacy and how you've used insights to drive marketing performance. Be ready to discuss specific metrics or KPIs you've improved in previous roles.

Prepare for Collaborative Scenarios

Since the role involves working closely with various teams, think of examples where you've built strong partnerships across departments. Be ready to explain how you foster collaboration and ensure alignment towards common goals.

Head of Marketing - EMEA
LexisNexis Risk Solutions
L
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