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- Tasks: Design and execute innovative B2B marketing campaigns across Europe, driving growth and engagement.
- Company: Join Elsevier, a global leader in information and analytics, making a real impact.
- Benefits: Enjoy flexible working hours, remote options, and comprehensive health and family benefits.
- Why this job: Be part of a creative team that shapes the future of science and technology.
- Qualifications: Experience in B2B marketing and a passion for collaboration and data-driven results.
- Other info: Work in an inclusive, agile environment with excellent career development opportunities.
The predicted salary is between 60000 - 80000 £ per year.
Location: Amsterdam, Paris or London
About the Team
Elsevier’s Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.
About the Role
The Field Marketing Manager sits within the Academic and Government business unit and is responsible for designing and executing regional B2B marketing programs that drive pipeline and revenue growth across Southern, Central and Eastern Europe. The role is specifically focused on Elsevier’s SaaS, Software and Technology business, which includes many exciting AI tools. This role is a critical partner to the regional Sales team, aligning marketing strategies with business priorities and leading demand generation efforts across key accounts and segments. The ideal candidate is a creative, result-driven, hands-on team player who brings solid experience in campaign development and execution, event strategy, and sales collaboration, with an understanding of account-based marketing (ABM) principles. This role reports into the Field Marketing Director EMEA.
Responsibilities
- Developing and executing integrated field marketing campaigns that align with commercial goals and support all stages of the sales funnel;
- Partnering closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate;
- Leading demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration;
- Planning and managing industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans;
- Working with campaign and content teams to localize global programs and develop regional assets that resonate with local audiences;
- Monitoring and reporting on program performance- especially pipeline contribution, MQL-to-SQL conversion, and account engagement;
- Ensuring leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations.
Requirements
- Solid B2B field marketing experience, ideally in a matrixed or global organization;
- Experience designing and executing end-to-end marketing campaigns with measurable business outcomes;
- Exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy;
- Background in event marketing, organising owned and third-party events;
- Ability to work independently and cross-functionally with high attention to detail and accountability;
- Comfortable analysing data to optimize performance and justify marketing investment.
Work in a way that works for you
We promote a healthy work/life balance across the organisation. With an average length of service of 9 years, we are confident that we offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
- Working remotely from home and our office in a flexible hybrid pattern
- Working flexible hours - flexing the times you work in the day
Working with us
We are an equal opportunity employer with a commitment to help you succeed. Here, you will find an inclusive, agile, collaborative, innovative and fun environment, where everyone has a part to play. Regardless of the team you join, we promote a diverse environment with co-workers who are passionate about what they do, and how they do it.
Working for you
We want to protect your health, help you accumulate wealth and secure your future. We are therefore delighted to offer:
- Health care plans and benefits
- Modern Family Benefits, including maternity, paternity, adoption and surrogacy
- Life assurance and accident policies
- Comprehensive pension and retirement plans
- Access to learning and development resources
Your recruiter will advise you on the benefits package for your location.
About Elsevier
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know.
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
Field Marketing Manager employer: LexisNexis Risk Solutions
Contact Detail:
LexisNexis Risk Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in B2B marketing and demand generation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Field Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Field Marketing Manager role. Highlight your B2B marketing experience and any specific campaigns you've executed that align with the job description.
Showcase Collaboration Skills: Since this role involves working closely with Sales, emphasise your collaboration skills. Share examples of how you've partnered with sales teams in the past to drive pipeline growth and achieve marketing goals.
Be Data-Driven: Demonstrate your ability to analyse data and optimise marketing performance. Include metrics from previous campaigns to show how your efforts contributed to measurable business outcomes.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at LexisNexis Risk Solutions
✨Know Your Stuff
Before the interview, dive deep into Elsevier’s mission and the specific role of Field Marketing Manager. Familiarise yourself with their SaaS offerings and AI tools. This will not only show your genuine interest but also help you align your experience with their needs.
✨Showcase Your Collaboration Skills
Since this role requires close partnership with Sales teams, prepare examples that highlight your collaboration skills. Think of times when you successfully worked with sales to drive marketing initiatives or campaigns, and be ready to discuss how you can apply account-based marketing principles.
✨Be Data-Driven
The job emphasises monitoring and reporting on program performance. Brush up on your analytical skills and be prepared to discuss how you've used data to optimise marketing strategies in the past. Bring specific metrics or outcomes to the table to demonstrate your impact.
✨Event Strategy Experience
Given the focus on event marketing, think about your past experiences with organising events. Be ready to share your approach to planning, executing, and measuring the success of events, whether they were owned or third-party. Highlight any innovative ideas you have for engaging audiences at industry events.