At a Glance
- Tasks: Lead impactful marketing campaigns for exciting events that engage audiences and drive business growth.
- Company: Join ICIS, a leader in optimising global resources with a focus on transparency and sustainability.
- Benefits: Enjoy competitive benefits tailored to your location and a supportive work environment.
- Other info: Dynamic team culture that values creativity, collaboration, and personal growth.
- Why this job: Make a real impact by connecting communities through innovative marketing strategies and events.
- Qualifications: B2B marketing experience, strong project management skills, and a knack for audience engagement.
The predicted salary is between 45000 - 55000 £ per year.
Are you passionate about creating impactful marketing campaigns that connect customers, markets and communities through industry-leading events? Do you enjoy combining strategic thinking, commercial focus and hands-on delivery to drive audience engagement and business growth?
About the Business
At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel, and supply and demand data.
About our Team
Our teams are fuelled by curiosity, relentlessly pursuing better customer outcomes. We're on a mission to deliver an unparalleled customer experience, excelling in communication. In a fast-paced environment, we thrive, embracing change with flexibility and composure under pressure. Our high-energy, self-motivated individuals are driven by a genuine desire to make a positive mark on our business. But that's not all - we're creative problem solvers with an entrepreneurial spirit.
About the Role
We are looking for a commercially minded Event Marketing Manager to lead marketing activity for a portfolio of ICIS events. In this role, you will develop and deliver integrated marketing campaigns that drive audience engagement, delegate acquisition, sponsorship opportunities and commercial performance. Working closely with stakeholders across Events, Sales, Content and Customer Success, you will help ensure marketing activity is targeted, relevant and aligned to business goals.
Responsibilities
- Develop commercially focused marketing strategies for a portfolio of events, aligned to revenue targets, customer needs and business priorities.
- Own integrated marketing campaigns from planning and proposition development through to execution, reporting and optimisation.
- Define target audiences, campaign objectives, channel plans and success measures for each event.
- Translate customer insight, market developments and event propositions into clear, targeted messaging.
- Deliver high-quality campaign activity across email, web, social, content, partnerships and sales enablement.
- Partner with Sales to support delegate acquisition, sponsorship lead generation, strategic account engagement and revenue performance.
- Collaborate with Content, Editorial, Product, Analytics and Operations teams to strengthen event propositions and improve campaign effectiveness.
- Monitor campaign performance and commercial outcomes, using insight to optimise activity and inform future event strategies.
Requirements
- Proven B2B marketing experience, ideally in events, conferences, media, information services or another commercially focused environment.
- Experience planning and delivering integrated campaigns that support revenue, delegate acquisition, lead generation and customer engagement goals.
- Strong project management skills, with the ability to manage multiple campaigns, deadlines and stakeholders.
- Good understanding of audience segmentation, campaign targeting and data-led acquisition.
- Strong copywriting and editing skills, with the ability to create clear, customer-focused campaign messaging.
- Confident using campaign performance, customer insight and commercial data to optimise marketing activity.
- Strong communication and stakeholder management skills across Sales, Content, Product and Operations teams.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form. We never request money or banking details from job applicants.
Event Marketing Manager in London employer: LexisNexis Risk Solutions Group
LexisNexis Risk Solutions is an exceptional employer that fosters a culture of innovation and operational excellence, particularly in the dynamic field of data management. Employees benefit from comprehensive training and mentorship opportunities, ensuring continuous professional growth while working on cutting-edge technologies in a collaborative environment. Located in Alpharetta, GA, the company offers competitive compensation, including an annual incentive bonus, and a commitment to employee well-being through tailored benefits that enhance work-life balance.
Contact Details:
LexisNexis Risk Solutions Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Event Marketing Manager in London
✨Show Your Creative Side
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We think you need these skills to ace Event Marketing Manager in London
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Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LexisNexis Risk Solutions Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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