Digital Consultant in London

The Digital Consultant role will sit within the Digital, Data and Studio team and report to the Head of Data and Data Insights. The role, at Consultant level, will assist the growing Digital and Data and Insights teams to service and grow the social strategy, competitor benchmarking and campaign measurement analyses for the team in line with growing client demand for the offering. The role will assist on a variety of client accounts primarily across Public Affairs, Health and Corporate Communications. Our clients work in a variety of sectors including Creative Industries, Transport, Health, Food and Drink, Built Environment, Financial Services, Technology and Sport.

The Digital Consultant will play a pivotal role in driving Lexington's digital transformation initiatives. This position requires a blend of strategic thinking, technical expertise, and strong communication skills to deliver impactful digital solutions for our clients and internal teams. The role is a key next step in the growth of the Digital and Data and Insights teams in its sixth year of running within Lexington and aims to help the team and the agency build and manage social media and digital campaigns for our clients, for both organic and paid activity. Some of the role consists of upskilling junior members, while other workstreams will require you to manage paid social media and Google campaigns more closely. The role also includes reacting to evidence around our clients' external operating landscapes and measure the effect of our clients' activities through ad performance and audience behaviours.

Why work for Lexington? At Lexington, we pride ourselves on being a dynamic, forward-thinking public affairs and PR consultancy that values innovation, collaboration, and growth. Our culture is built on inclusivity and empowerment, ensuring every team member has the opportunity to thrive and make a meaningful impact. We invest in professional development and encourage creativity to deliver exceptional results for our clients. We are a rapidly growing agency who's all about shaping tomorrow by engaging audiences, breaking consumer barriers, driving new ideas and raising awareness.

Role requirements

• Around 4 years' experience in a communications, health or public affairs agency role, either as part of account teams or an in-house digital or research team in an agency.
• Previous experience in a digital team within an agency environment.
• Demonstrated ability to manage paid media campaigns and create engaging digital content.
• A good understanding of AI tools for answer engines, presentations, asset creation and data analysis.

Key responsibilities

• Digital strategy and transformation: Advise businesses on digital strategies, transformation, and technology implementation to improve efficiency and growth.
• Cross-team collaboration: Act as a bridge between design, account teams, and technical delivery, ensuring digital and studio initiatives align with business objectives through good use of creative briefs.
• Social media management: Develop and oversee social media plans and toolkits for implementation by junior team members (paid and organic social media).
• Paid media oversight: Manage paid spend for clients and Lexington across platforms such as Instagram, LinkedIn, Google and other networks.
• Content creation: Build assets for social media, including carousels, GIFs, and static videos using Canva and similar software.
• Monitoring and insights: Utilise social monitoring platforms and native social media analytics for competitor analysis and performance tracking.
• Emerging technologies: Stay updated on industry trends and emerging technologies, including SEO and generative answer engines (GEO), to provide strategic guidance.
• Automation and innovation: Leverage existing Copilot agents and develop new ones to automate workflows and enhance productivity.

Required skills and attributes

• Strong communication and presentation skills.
• Leadership, adaptability, and client relationship management.
• Proficiency in social media platforms and monitoring tools.
• Interest in upskilling across SEO and GEO.
• Ability to collaborate effectively across teams.

Like all our roles at Lexington, you can expect your time at work to be fun, varied and challenging. We don’t like to stick to a firm JD as we know from experience that things change throughout the lifetime of a role and it gives our people the chance to play to their strengths.

What does success look like in the role?

• Delivering measurable improvements in client digital performance and engagement.
• Building strong relationships with clients and internal teams, acting as a trusted advisor.
• Driving innovation through emerging technologies and automation.
• Contributing to Lexington's reputation as a leader in digital consultancy.
• Can build an understanding of the client, and understand how politics affects the client's commercial bottom line.
• Can develop an understanding of all aspects of communications – keeping up to date with innovation and sector changes.
• Able to cover work in the absence of colleagues.
• Able to take responsibility for own learning and development.
• Act as an ambassador for Lexington.

What you can expect from us

• Support and the opportunity to learn from experienced colleagues.
• An informal, collaborative working environment.
• A nominated Development Director who will support and manage your progress.
• A nominated buddy.

Key Behaviours we’re looking for at this level

• Highly organised with an ability to manage workload across multiple accounts, working to tight deadlines.
• Able to work successfully and be a motivated team player.
• Able to support team members.
• Passionate about your work.
• Able to think creatively whilst still understanding process.
• Intellectually curious – asks 'why', keen to learn.
• Listens to others and can show empathy.
• Can suggest solutions to problems.
• Can remain calm under pressure.
• Able to build positive client relationships.
• Able to listen to clients' needs and identify opportunities for future work; able to identify potential future new clients and can work on strategies to win future work.
• Can prioritise work and communicate effectively with team members.
• Results driven – focused on producing work of the highest standard.