Marketing Brand Manager

ROLE PURPOSE:

You will play a key role in shaping our digital footprint and customer experience while supporting our goal of being the most respected company within our market and community. Through exceptional communication and consistently delivering a high-quality service, you will help turn our customers and partners both existing and potential into trusted advocates.

As Marketing Brand Manager, you are required to manage the marketing team on a day-to-day basis and work closely with other key business leaders, and you will play a crucial role in the development and implementation of the Group's digital footprint and communication pathways.

Using clear, professional communication, you will ensure customers and partners receive the best service tailored to their needs, guided by our core values of Customer Driven, Excellence, Respect, and Integrity.

KEY ACCOUNTABILITIES

• Manage, lead and develop the Marketing Team, ensuring effective allocation of workloads, achievement of objectives and continuous professional development of team members.
• Assist with creation and implementation of SEO strategies to improve rankings and search engine visibility, working closely with our Digital PR agency.
• Keep up to date with industry trends and latest AI & SEO practices.
• Overseeing content creation including planning, creating detailed briefs, writing and uploading articles to CMS. (Blog)
• Manage and maintain existing Blog articles, to make sure these remain updated and optimised.
• Managing and developing Meta & boosted Ads.
• Oversee content and tech audit work.
• Communicating and planning outsourced articles / content.
• Manage all company social media platforms.
• Develop and maintain management information, dashboards and reporting packs for senior management and key stakeholders.
• Attend & assist organisation of events in a marketing capacity where required.
• Bespoke projects as agreed.
• Establish and maintain good relationships with business partners.
• Ensure compliance with company policies and regulations.
• Build and maintain excellent, value-adding working relationships with immediate colleagues across the Lexham Group to explore new ideas and developments alongside sharing best practice.
• Monitor departmental performance against agreed objectives and key performance indicators.
• Provide regular updates and reporting to senior management on business performance and key data insights.

EXPERIENCE & REQUIREMENTS

• Experience leading or supervising a marketing team.
• Strong attention to detail and analytical skills
• Excellent communication and interpersonal skills
• Proven ability to work under pressure and manage multiple priorities in a fast-paced environment.
• Confident & outgoing individual with the ability to work both independently and within the marketing team.
• Knowledge and experience of implementing SEO to a good standard and understanding of ranking factors.
• Knowledge and experience of planning, creating and maintaining website content including articles.
• The ability to carry out reporting and provide valuable analysis.
• Be an SME on relevant social media platforms and SEO tools.
• Competent IT skills (including Microsoft word & Excel).
• Marketing planning experience.
• The ability to prioritise effectively as well as to identify and champion business improvement opportunities, removing any barriers to great performance.
• Accuracy, keyboard & self-organisation skills, numeracy & commitment are assumed for all roles.