Purpose of the role
The Campaign Coordinator is a media focussed role that also provides administrative support to the wider Account Servicing team. The role requires the ability to handle a number of tasks and projects at any one time, working to deadlines and proactively pursuing activity. The Account Coordinator will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.
Responsibilities
Client Management
Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services
Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements
Supports the new business process by providing research and coordination
Assists with the coordination of press tours, events and review programmes
Media Relations
Understands and avidly follows the news agenda, positioning clients and products within context
Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis
Develops media and blogger relationships for self and on behalf of the team
Monitors relevant news sources and alerts the team to relevant breaking news opportunities
Develops an understanding of strong news angles and media opportunities, escalating these to more senior team members
Organises and coordinates media interviews and press briefings
Content
Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates
Creates press materials and compelling content for both traditional and digital media
Creates valuable and insightful briefing sheets to assist clients with their press communications
Develops and shares knowledge around how to find a good news angle or hook
Focuses on improving writing ability, adapting and refining style to suit the needs of the client
Digital / Social media
Uses social media platforms to expand own network, develop media relationships and positively impact client results
Provides social media insight as well as execution and management of related digital activity
Developing organic social media content calendars, supporting with paid media boosting and website uploads
Team working and development
Ensures personal and deliverable client objectives are met on an on-going basis
Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team duties
Escalates general new business requests to appropriate team members
Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge
Reporting and analysis
Tracks and reports on media activity, including coverage reports, press clippings, online media engagement, showing progress using metrics
Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director
Communicates account performance internally at account reviews
Provides reports to the Campaign Director or senior management team on request
General
Supports the Account Servicing team on ad hoc initiatives and projects
Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values
Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
Contributes and supports the continuous improvement of systems, practices and policies
Supports the Office Coordinator with front desk duties when required, including opening the office
About you
You can be a school/college leaver, career switcher or a university graduate – open to all!
Ideally, experience of working in a PR, marketing or digital communications environment
Attention to detail
Proven verbal and written ability in English and local languages
Creative thinking
Confident presentation skills
Keen interest in the media: print and broadcast
Calmness under pressure and ability to achieve tight deadlines
Clear interest in current affairs and news agenda
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