Campaign Coordinator

The Campaign Coordinator is a media focused role that also provides administrative support to the wider Account Servicing team. The role requires the ability to handle a number of tasks and projects at any one time, working to deadlines and proactively pursuing activity. The Account Coordinator will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.

Responsibilities

• Client Management
  • Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services.
  • Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements.
  • Supports the new business process by providing research and coordination.
  • Assists with the coordination of press tours, events and review programmes.
• Media Relations
  • Understands and avidly follows the news agenda, positioning clients and products within context.
  • Researches and identifies appropriate journalists, bloggers and analysts on an ongoing basis.
  • Develops media and blogger relationships for self and on behalf of the team.
  • Monitors relevant news sources and alerts the team to relevant breaking news opportunities.
  • Develops an understanding of strong news angles and media opportunities, escalating these to more senior team members.
  • Organises and coordinates media interviews and press briefings.
• Content
  • Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates.
  • Creates press materials and compelling content for both traditional and digital media.
  • Creates valuable and insightful briefing sheets to assist clients with their press communications.
  • Develops and shares knowledge around how to find a good news angle or hook.
  • Focuses on improving writing ability, adapting and refining style to suit the needs of the client.
• Digital / Social Media
  • Uses social media platforms to expand own network, develop media relationships and positively impact client results.
  • Provides social media insight as well as execution and management of related digital activity.
  • Developing organic social media content calendars, supporting with paid media boosting and website uploads.
• Team Working and Development
  • Ensures personal and deliverable client objectives are met on an ongoing basis.
  • Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team duties.
  • Escalates general new business requests to appropriate team members.
  • Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development.
  • Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge.
• Reporting and Analysis
  • Tracks and reports on media activity, including coverage reports, press clippings, online media engagement, showing progress using metrics.
  • Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director.
  • Communicates account performance internally at account reviews.
  • Provides reports to the Campaign Director or senior management team on request.
• General
  • Supports the Account Servicing team on ad hoc initiatives and projects.
  • Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values.
  • Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme.
  • Contributes and supports the continuous improvement of systems, practices and policies.
  • Supports the Office Coordinator with front desk duties when required, including opening the office.

About You

You can be a school/college leaver, career switcher or a university graduate - open to all! Ideally, experience of working in a PR, marketing or digital communications environment. Attention to detail, proven verbal and written ability in English and local languages, creative thinking, confident presentation skills, keen interest in the media: print and broadcast, calmness under pressure and ability to achieve tight deadlines, clear interest in current affairs and news agenda.