PR Apprenticeship in London

Based in London HQ, TEAM LEWIS is an integrated communications agency, headquartered in London, with 27 offices globally and ranked among the top 40 communications agencies worldwide. Our success is driven by our talented teams delivering award-winning work for an exciting portfolio of clients. We have won a wide array of prestigious industry awards, including Cannes Lions, Holmes Report, ICCO, PRCA, and European Excellence Awards. At the heart of the business is the TEAM LEWIS Foundation, a non-profit charitable entity, funded by TEAM LEWIS, that helps charitable organisations achieve their goals. Since January 2021, the TLF has now supported over 2,600 causes all over the globe.

Purpose of the role

This apprenticeship opportunity will be a one month contract with us. It is a media focused role that also provides administrative support to the wider Account Servicing team. The role requires the ability to handle a number of tasks and projects at any one time, working to deadlines and proactively pursuing activity. The Account Coordinator will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.

Responsibilities

• Client Management
  • Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services.
  • Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements.
  • Supports the new business process by providing research and coordination.
  • Assists with the coordination of press tours, events and review programmes.
• Media Relations
  • Understands and avidly follows the news agenda, positioning clients and products within context.
  • Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis.
  • Develops media and blogger relationships for self and on behalf of the team.
  • Monitors relevant news sources and alerts the team to relevant breaking news opportunities.
  • Develops an understanding of strong news angles and media opportunities, escalating these to more senior team members.
  • Organises and coordinates media interviews and press briefings.
• Content
  • Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates.
  • Creates press materials and compelling content for both traditional and digital media.
  • Creates valuable and insightful briefing sheets to assist clients with their press communications.
  • Develops and shares knowledge around how to find a good news angle or hook.
  • Focuses on improving writing ability, adapting and refining style to suit the needs of the client.
• Digital / Social media
  • Uses social media platforms to expand own network, develop media relationships and positively impact client results.
  • Provides social media insight as well as execution and management of related digital activity.
  • Developing organic social media content calendars, supporting with paid media boosting and website uploads.
• Team working and development
  • Ensures personal and deliverable client objectives are met on an on-going basis.
  • Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team duties.
  • Escalates general new business requests to appropriate team members.
  • Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development.
  • Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge.
• Reporting and analysis
  • Tracks and reports on media activity, including coverage reports, press clippings, online media engagement, showing progress using metrics.
  • Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director.
  • Communicates account performance internally at account reviews.
  • Provides reports to the Account Director or senior management team on request.
• General
  • Supports the Account Servicing team on ad hoc initiatives and projects.
  • Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values.
  • Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme.
  • Contributes and supports the continuous improvement of systems, practices and policies.
  • Supports the Office Coordinator with front desk duties when required, including opening the office.

About you

• You can be a school/college leaver, career switcher or a university graduate - open to all!
• Proven written ability in English and local languages.
• Creative thinking.
• Keen interest in the media: print and broadcast.
• Calmness under pressure and ability to achieve tight deadlines.
• Clear interest in current affairs and news agenda.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment, and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.