Campaign Manager – Consumer Tech

Purpose of the role

The Campaign Manager works closely with both their clients and team to ensure the efficient and effective running of their accounts. The Campaign Manager has a clear understanding of their clients’ objectives, audiences and requirements. They deliver the highest levels of service to the accounts and have the ability to build and maintain long‑lasting relationships with clients.

The Campaign Manager translates creative thinking into decisive action, prioritising tasks efficiently and continuously setting a motivating example for the rest of the team. They have exceptional media relations skills and a strong understanding of the consumer technology landscape, with the ability to create campaigns that engage consumer audiences, drive earned media coverage and build brand awareness.

Responsibilities

• Consult with clients on media opportunities in relation to the news agenda, consumer trends and product moments on a daily basis
• Oversee all media relations activity on behalf of the client
• Maintain relationships with journalists, bloggers, influencers and content creators across national, consumer, lifestyle, technology, broadcast and vertical media channels
• Identify proactive media opportunities, product placement opportunities, reviews, features and campaign moments that support client objectives
• Provide content for campaigns and projects including press releases, articles, blog entries, social posts, media pitches, product copy and other written material
• Proof‑read all written materials i.e. biographies, media alerts, briefing documents, social posts, product messaging and campaign content
• Understand and advise clients on the types of content, channels and media stories that will work best to achieve their goals
• Use and explore all social media tools to optimise and apply to client needs
• Work closely with line reports to set objectives and support strengths, weaknesses and career development
• Maintain a consultative relationship with the client, acting as the key contact for all marketing services, defining deadlines and service agreements whilst ensuring these are met consistently by the team
• Work closely with the client to regularly review account performance, identifying and communicating opportunities for additional services across PR, social, influencer, digital and wider activation channels
• Drive the team to develop compelling and impactful content and campaigns for clients
• Work with the client and wider TEAM LEWIS team to ensure effective budget management
• Work alongside the Campaign Director to regularly review account performance, identifying opportunities for additional PR, marketing and digital services and projects
• Add value to new business pitches by providing support with coordination, content generation, ideas development and presentation preparation
• Ensure that all client activity meets KPIs and is reported back to the client, providing insight and analysis
• Analyse success of campaigns and, alongside the Campaign Director, identify key learnings and opportunities for continuous improvement
• Regularly attend and lead TEAM LEWIS daily press briefings and training sessions

About you

• It is essential that you have experience working within a PR or integrated communications agency. TEAM LEWIS is constantly winning and seeking new business, therefore you will be working on some of our existing clients but also, you will be a vital part of the team to push and grow our new business further.
• We are looking for a skilled Campaign Manager with a strong understanding of clients’ business needs, audiences, issues and requirements. You will have experience delivering creative, earned‑first campaigns for consumer technology brands and will be confident turning product, brand and cultural moments into compelling media stories.
• Experience working within consumer communications, ideally with a strong portfolio of technology, consumer tech, lifestyle or product‑led clients
• Strong media relations experience across national, consumer, lifestyle, technology, broadcast, online and influencer channels
• Experience supporting product launches, brand awareness campaigns, media reviews programmes, press office activity and creative consumer campaigns
• You are comfortable talking about integrated marketing solutions involving creative, digital, social, influencer, media, reputation management and content
• Experience of working in a fast paced, international environment, and with regional teams, is beneficial
• You will have a thorough knowledge of the media, consumer trends and current affairs
• Impeccable attention to detail and excellent communication skills, both written and verbal, are also necessities to this role

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment, and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.