Campaign Executive (PR)

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award-winning campaigns, expanding client relationships into new markets or services, and making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, and Global Digital Excellence.

At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched, allowing every member of TEAM LEWIS to nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year, TEAM LEWIS has donated almost $2 million to 445 causes around the world.

Purpose of the role

The Campaign Executive plays a media-focused and team-support role. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to journalist and team requests. The Campaign Executive will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude, and supportive of the team at all times.

Core Responsibilities

• Client Management
  • Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services.
  • Offers thoughtful advice and recommendations to clients and team regarding media opportunities and tactics.
  • Coordinates communication (including meetings and reviews) with clients and ensures deadlines and service agreements are adhered to.
  • Participates in new business pitches by providing research support and coordination.
  • Assists with the coordination of press tours, events, and review programmes.
• Media Relations
  • Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative.
  • Researches and identifies appropriate journalists, bloggers, and analysts on an ongoing basis.
  • Develops and strengthens existing media relationships for self and the team.
  • Monitors relevant news sources and alerts the team to relevant breaking news opportunities.
  • Understands and identifies strong news angles and media opportunities.
  • Secures ongoing and regular media opportunities such as columns and Q&As.
  • Organises and coordinates media interviews and press briefings.
• Content
  • Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders, and boilerplates, ensuring a consistent level of high-quality content.
  • Creates press materials and compelling content for both traditional and digital media.
  • Creates valuable and insightful briefing sheets to assist clients with their press communications.
  • Understands and develops knowledge around finding good news angles or hooks.
  • Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client.
  • Works with content specialists to ensure a consistent level of quality for all written content.
• Digital / Social media
  • Provides social media execution and management of related digital activity.
  • Implements and maintains social media communities, campaigns, and projects for digital clients.
  • Develops compelling and impactful digital content and integrated campaigns for both current and prospective clients.
  • Contributes to client growth and impact across the full spectrum of social media channels.
  • Produces social-first copy for all channels using appropriate techniques and language relevant to each platform.
• Team Working and Development
  • Ensures personal and deliverable client objectives are met on an ongoing basis.
  • Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties.
  • Escalates general new business requests to appropriate team members, acting as a first point of contact for external enquiries.
  • Works closely with line manager to maximise own strengths, improve weaknesses, and support individual and team career development.
  • Supports with the training of graduates and interns wherever possible.
  • Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge.
• Reporting and analysis
  • Tracks and reports on media activity, including coverage reports, press clippings, and online media engagement.
  • Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director.
  • Communicates account performance internally at account reviews.
  • Provides reports to the Campaign Director or senior management team on request.
• General
  • Supports the Campaign Servicing team on ad hoc initiatives and projects.
  • Takes a proactive role in promoting the TEAM LEWIS brand, its identity, values, and work.
  • Supports the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme.
  • Contributes and supports the continuous improvement of systems, practices, and policies.

About you

• Relevant experience in a B2B, corporate, consumer, or digital communications environment at a Campaign Executive level.
• Proven written and spoken ability in Arabic and English.
• Thorough knowledge of PR and media: print and broadcast.
• Creative thinking.
• Understanding of client business issues and requirements.
• Highly developed presentation skills.
• Understanding of market research and analysis.
• Calmness under pressure and ability to achieve tight deadlines.
• Proven ability to keep abreast of current affairs and relate them to client situations.
• Polished and professional appearance.

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time. TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment, and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.