At a Glance
- Tasks: Lead Peppermint's sales team and drive new business growth in exciting events.
- Company: Join a multi-award-winning events business with a passion for innovation.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on creativity and collaboration.
- Why this job: Shape the future of events and make impactful connections in the industry.
- Qualifications: 3+ years in sales management and excellent relationship-building skills.
The predicted salary is between 60000 - 80000 € per year.
Peppermint is a multi-award-winning events business, founded in 2003 by Alex Brooke and Adam Hempenstall, passionate in providing first-class bars and drinks-led solutions to the UK's greatest events & venues. Today, Peppermint services over 50 events and venues every year and has developed long-standing relationships with the likes of AEG, IMG, Brand Events and Live Nation. Events include BST Hyde Park, Hyde Park Winter Wonderland, All Points East, Lytham, Rewind festivals and many more. Peppermint has recently partnered with Levy UK and supports venues with premium F&B experiences - including The O2, Dreamland (Margate), The Piece Hall (Halifax) and the Johan Cruff Arena in Amsterdam. Peppermint's success has been driven by its relentless passion for its people, innovation and sustainable practices - with 20 years' operational experience.
Overview of Role
The Head of Sales is responsible for leading Peppermint's sales function and driving new business growth across key sectors, with a primary focus on Greenfield events. Working closely with the founder (Alex Brookes) and Commercial Sales Director, you will lead the development of new opportunities, manage the sales pipeline and ensure Peppermint maintains strong visibility across the market. You will be the person leading conversations with partners, identifying opportunities, building relationships and progressing discussions through to commercial agreement. You will lead the sales team, managing the Sales Manager and ensuring a proactive, structured approach to business development.
Core Accountabilities
- Team Management: Lead the Proactive and Growth Sales function for Greenfield. Manage and develop the Sales Manager, ensuring strong accountability for proactive business development and opportunity progression. Ensure the sales team has the tools, templates and processes required to operate efficiently and deliver high-quality sales submissions. Foster a proactive sales culture, ensuring consistent market engagement and active generation of new opportunities.
- Pipeline Management & Sales Process: Proactively generate new business opportunities through industry engagement, networking and relationship development. Develop and own Peppermint's Greenfield pipeline, ensuring strong forward visibility of opportunities across events and venues. Lead major pitches and strategic opportunities, overseeing smaller opportunities delivered by the Sales Manager. Work collaboratively with the Levy bid team. Lead and proactively own the end-to-end sales process from initial opportunity through to contract signature.
- Account Management: Ensure a clear and efficient handover of successfully won business to the client account management team following contract agreement. Maintain strong client relationships throughout the sales process to support a smooth transition into delivery.
Performance Indicators
- Winning new clients and securing new business with a focus on Greenfield events.
- Building and maintaining a strong, realistic and regularly updated pipeline.
- Converting opportunities from first conversation through to signed contracts.
- Securing profitable events aligned with Peppermint's growth strategy.
- Proactive generation of opportunities through networking and being active in the market.
- Delivering bids that reflect Peppermint's personality, clearly communicate our message and avoid unnecessary complexity.
Knowledge/Experience/Skills Essential
- Experience managing a proactive sales team.
- 3 years+ experience in proactive sales and pipeline development.
- Excellent relationship building skills.
- Influential presentation and communication skills.
- Expert negotiating skills.
- Proactive, self-starting approach to business development.
Head Of Sales | Peppermint - London employer: Levy
Peppermint is an exceptional employer, offering a dynamic work environment in the heart of London, where creativity and innovation thrive. With a strong focus on employee growth, team collaboration, and a commitment to sustainability, Peppermint empowers its staff to take ownership of their roles and drive meaningful change within the events industry. The hybrid working model and the opportunity to lead a passionate sales team make this a truly rewarding position for those looking to make an impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Sales | Peppermint - London
✨Tip Number 1
Get networking! Attend industry events, meet-ups, and conferences where you can connect with potential employers and other professionals. Building relationships in person can often lead to job opportunities that aren’t advertised.
✨Tip Number 2
Don’t be shy about reaching out directly to companies you’re interested in, like Peppermint! A friendly email or LinkedIn message expressing your interest can go a long way. Sometimes, it’s all about being in the right place at the right time.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their recent projects and how you can contribute to their success. Tailor your pitch to show how your skills align with their goals, especially in driving new business growth.
✨Tip Number 4
Follow up after interviews! A quick thank-you note can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’d be a perfect fit for their team.
We think you need these skills to ace Head Of Sales | Peppermint - London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the events industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about driving growth and innovation at Peppermint.
Tailor Your CV:Make sure your CV is tailored to highlight your experience in sales and business development. We’re looking for someone who can lead a proactive sales team, so showcase your relevant achievements and skills that align with our needs.
Be Clear and Concise:In your cover letter, get straight to the point. We appreciate clarity, so outline your key experiences and how they relate to the Head of Sales role. Avoid fluff and focus on what makes you the perfect fit for Peppermint.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of the Peppermint family.
How to prepare for a job interview at Levy
✨Know Your Stuff
Before the interview, dive deep into Peppermint's history, values, and recent projects. Familiarise yourself with their key events and partnerships, like those with AEG and IMG. This knowledge will not only impress but also help you align your answers with their mission.
✨Showcase Your Sales Savvy
Prepare to discuss your experience in managing sales teams and developing pipelines. Bring specific examples of how you've driven new business growth in previous roles, especially in Greenfield events. Highlight your strategies for building relationships and closing deals.
✨Be Proactive and Engaging
Demonstrate your proactive approach by sharing how you've identified and pursued opportunities independently. Discuss your networking strategies and how you maintain visibility in the industry. This aligns perfectly with what Peppermint is looking for in a Head of Sales.
✨Prepare for Negotiation Scenarios
Expect questions about negotiation tactics and how you handle contract discussions. Prepare a few scenarios where you successfully negotiated terms that benefited both parties. This will showcase your expert negotiating skills and ability to secure strong agreements.
