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- Tasks: Drive event sales and create unforgettable experiences at the iconic National Theatre.
- Company: Join a dynamic partnership focused on world-class hospitality and sustainability.
- Benefits: Enjoy generous holiday, discounts, healthcare, and complimentary theatre tickets.
- Why this job: Be part of a creative team making a real impact in the events industry.
- Qualifications: Proven event sales experience and excellent communication skills required.
- Other info: Inclusive workplace with ongoing training and career development opportunities.
The predicted salary is between 38800 - 50800 ÂŁ per year.
World Class Hospitality NT Food & Drink is a unique and dynamic partnership driven by Levy and KERB, embedded within the National Theatre on the South Bank. Our ambition to create a world‑class hospitality destination at the heart of the world's most iconic theatre is powered by our progressive people‑first approach, centred on environmental and social sustainability. We celebrate inclusivity with purpose, putting the development and progression of our future leaders centre stage. Our shared goal is to ensure all food and drink spaces support the NT's overall values, vision, and culture.
Purpose
Reporting to the Head of Events, you will drive event sales across the National Theatre’s commercial spaces, maximising revenue across all business streams including corporate, private and wedding events. You will be responsible for managing reactive and proactive sales activity, building strong client relationships, and ensuring seamless handover to planning and operations. This role requires exceptional communication skills, strategic thinking, a passion for hospitality, and the ability to deliver commercial growth while upholding the NT’s values of accessibility, inclusivity and sustainability.
Core Function & Responsibilities
- Convert incoming enquiries into profitable event bookings, meeting agreed response times and revenue targets.
- Create tailored proposals, manage follow‑ups, and drive conversion through to contract and invoicing.
- Lead site visits and negotiations, ensuring a smooth handover to event planning and delivery teams.
- Proactively generate new business through targeted sales plans, networking, and market engagement.
- Maximise revenue by cross‑selling across the NT estate and maintaining competitive pricing and packages.
- Build and nurture strong client relationships, delivering excellent service and securing repeat business.
- Maintain accurate CRM records (Delphi preferred), monitor conversion trends, and support sales reporting.
- Collaborate with internal teams and external partners to champion sustainability and deliver standout event experiences.
Personality & Competencies
- Sales Leadership: Proven experience in event sales, preferably in hospitality or food & beverage, with a track record of hitting targets and driving revenue growth.
- Relationship Builder: Excellent communication and interpersonal skills, able to foster long‑lasting client and stakeholder relationships.
- Organised & Detail‑Focused: Strong multitasking abilities with exceptional attention to detail, ensuring accuracy across proposals, contracts and CRM systems.
- Commercial Acumen: Confident working with budgets, contract negotiation, financial tracking and invoicing.
- Tech‑Savvy: Familiarity with CRM systems (Delphi preferred).
- Collaborative: Works effectively with cross‑functional teams, partners and suppliers.
- Flexible: Adapts working patterns when necessary to meet business needs.
- Industry‑Aware: Strong knowledge of the events and hospitality landscape and current trends.
- Professional & Engaging: Represents the organisation with confidence and professionalism.
- Creative Thinker: Able to think outside the box to create engaging proposals and fresh commercial opportunities.
Benefits
- Access to ongoing training and development opportunities through GROW program.
- Perks at Work – savings and discounts for everyday shopping and experiences.
- Generous holiday allowance with the option to purchase additional leave.
- Private pension scheme with a company match up to 6%.
- 24/7 Employee Assistance Programme.
- Medicash Healthcare and Life Assurance.
- Long Service Rewards and recognition.
- 15% off all outlets with the National Theatre, with a 25% discount in the Bookshop.
- Kerb Card – 50% discount on drinks and 20% discount on food at Seven Dials Market.
- Complimentary tickets to shows at the National Theatre (subject to availability).
- O2 – last minute ticket offers for O2’s show in our VIP box (subject to availability).
- Onsite parking – parking is available at a discounted rate of £4 per day.
We strive to be a company that is inclusive in terms of age, gender, identity, race, sexual orientation and ethnicity. We aim to create a working environment where everyone can be happy at work.
Event Sales Manager - National Theatre employer: Levy
Contact Detail:
Levy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Sales Manager - National Theatre
✨Tip Number 1
Get to know the National Theatre and its events inside out! Familiarise yourself with their spaces, past events, and what makes them unique. This way, when you chat with potential clients, you can show off your knowledge and passion for the venue.
✨Tip Number 2
Networking is key! Attend industry events, connect with other professionals on LinkedIn, and don’t be shy about reaching out to people in the hospitality scene. Building relationships can lead to referrals and new business opportunities.
✨Tip Number 3
Practice your pitch! Whether it’s a site visit or a phone call, being able to confidently present tailored proposals will set you apart. Make sure you highlight how your ideas align with the NT’s values of inclusivity and sustainability.
✨Tip Number 4
Don’t forget to follow up! After meetings or site visits, send a quick thank-you note and recap any key points discussed. This shows professionalism and keeps you top of mind for potential clients.
We think you need these skills to ace Event Sales Manager - National Theatre
Some tips for your application 🫡
Show Your Passion for Hospitality: When you're writing your application, let your love for the hospitality industry shine through! Share specific experiences that highlight your enthusiasm and how you align with our values of inclusivity and sustainability.
Tailor Your Proposal: Just like we create tailored event proposals, make sure your application is customised for this role. Highlight relevant skills and experiences that directly relate to event sales and client relationship management.
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at the National Theatre.
How to prepare for a job interview at Levy
✨Know Your Venue
Familiarise yourself with the National Theatre and its unique offerings. Understand the different event spaces, their capacities, and how they align with the NT's values of inclusivity and sustainability. This knowledge will help you tailor your responses and show genuine interest in the role.
✨Showcase Your Sales Skills
Prepare to discuss specific examples of how you've successfully driven event sales in the past. Highlight your experience with creating tailored proposals and managing client relationships. Be ready to explain your strategies for converting enquiries into bookings and how you’ve met or exceeded revenue targets.
✨Demonstrate Your Communication Style
Since this role requires exceptional communication skills, practice articulating your thoughts clearly and confidently. Consider role-playing common interview questions with a friend to refine your delivery. Emphasise your ability to build strong relationships and collaborate with various teams.
✨Embrace Sustainability
Given the emphasis on environmental and social sustainability, be prepared to discuss how you can contribute to these goals. Share any relevant experiences or ideas you have for promoting sustainable practices within event planning and execution. This will show that you align with the company's mission.
