At a Glance
- Tasks: Lead and innovate food and beverage experiences at Birmingham City FC.
- Company: Join Levy, a global leader in hospitality, at a transformative football club.
- Benefits: Enjoy a competitive salary, healthcare, 23 days' leave, and more perks.
- Other info: Be part of a team that prioritises innovation and exceptional guest moments.
- Why this job: Shape the future of fan experiences and hospitality in a dynamic environment.
- Qualifications: Proven leadership in large-scale hospitality operations and passion for food.
The predicted salary is between 70000 - 70000 £ per year.
Full-Time / Permanent
Up to £70k + excellent benefits including healthcare, wellbeing support, 23 days' annual leave plus bank holidays, life assurance, meals on duty, and more.
We’re looking for a passionate, data-driven leader who can inspire teams to deliver best-in-class food and beverage experiences at Birmingham City Football Club. This role carries full accountability for creating an exceptional matchday and non-matchday hospitality offering that reflects the club’s ambition, heritage, and growing vision—across high-volume kiosks and bars, premium lounges and boxes, major conferences and events, and an expanding fan zone and external estate.
This is a flagship opportunity for a dynamic and inspirational senior hospitality professional, experienced in operating at scale across stadiums, live events, conferences, and complex multi-outlet environments. We’re seeking a true people leader and food enthusiast with the capability to drive consistency, quality, and innovation at benchmark and global standards. You will be at the heart of the club’s long-term transformation, playing a key role in its journey towards a new Sports Quarter. This includes helping position St. Andrew’s at Knighthead Park as a leading reference venue within the Levy portfolio and across UK and global stadia.
Working in close partnership with the club, Levy, and a network of third-party and street food partners, you will lead the evolution of a joined-up, best-in-class hospitality ecosystem. This role is not about maintaining the status quo—it’s about driving new concepts, increasing spend per head, and redefining fan experience across all touchpoints.
About Levy
Levy is about elevating experiences. As a leading global hospitality partner, we design and deliver unforgettable guest moments that prioritise people and the planet. Trusted by iconic venues and sporting institutions, we bring innovation, insight, and operational excellence to every partnership—working collaboratively with clubs and partners to create industry-leading, future-focused hospitality destinations.
The Role
Planning
- Collaborate closely with Birmingham City FC leadership and Levy stakeholders to define and deliver clear, measurable strategic plans.
- Work with the club and Levy leadership to position Birmingham City Football Club as a flagship, benchmark venue within the Levy portfolio—piloting new concepts, technology, and fan experience innovations.
- Maintain a structured, data-led, and results-driven approach with a focus on continuous improvement.
- Monitor football, retail, and hospitality trends to ensure the club remains competitive at a Premier League and global stadia standard.
- Lead planning and delivery of capital projects, fan experience enhancements, and future-facing initiatives aligned to the Sports Quarter vision.
Operations
- Own and lead the delivery of exceptional food, beverage, and service standards across a complex, multi-outlet stadium environment.
- Ensure full operational readiness across high-volume matchdays, premium hospitality, conferences, and large-scale external events.
- Lead the continuous evolution of retail, bar, and hospitality concepts to ensure Birmingham City FC is recognised for industry-leading fan and guest experiences—not just matchday execution.
- Coordinate multiple partners, including street food operators and external vendors, to deliver a consistent, seamless experience across internal outlets, fan zones, and external spaces.
- Drive a fan-first, experience-led culture across all teams and touchpoints.
- Maintain best-in-class quality, presentation, and service standards aligned with brand and global benchmarks.
- Oversee supplier and partner relationships to ensure quality, innovation, and cost control.
- Lead health & safety and compliance across all areas of the operation.
- Act as the senior operational link between the club, Levy, partners, and internal teams.
People
- Build and lead a high-performing, scalable team structure across permanent and event-based workforce.
- Develop and execute recruitment, training, and deployment strategies for high-volume operations.
- Create an engaged, high-energy culture centred on pride, accountability, and delivering exceptional fan experiences.
- Drive performance through clear KPIs, coaching, and succession planning.
- Ensure strong, consistent communication across all levels and functions.
- Recognise and reward performance while fostering long-term talent development.
- Maintain full HR, legal, and compliance standards.
Financial & Business Development
- Hold full accountability for financial performance across a complex, multi-channel F&B operation.
- Treat the stadium as a multi-channel business, leveraging data, insight, and fan feedback to grow revenue across retail, hospitality, conferencing, and external events.
- Partner with Finance to deliver robust forecasting, budgeting, and P&L management.
- Drive revenue growth through innovation, commercial strategy, and enhanced guest experience.
- Continuously identify opportunities to increase spend per head while protecting margin and quality.
- Build strong commercial awareness and accountability across all departments.
What We’re Looking For
- Proven senior leadership experience in large-scale, multi-site or complex F&B operations.
- Strong background in stadiums, arenas, or high-volume event environments.
- Experience managing diverse, multi-channel hospitality operations.
- Demonstrated ability to operate at scale and deliver against benchmark or best-in-class standards.
- Strong stakeholder management, including working with club executives, partners, and external brands.
- Passion for people development and building high-performing teams.
- Strong food, drink, and hospitality expertise.
- Track record of delivering innovation, change, and business growth.
- Commercially astute with full P&L accountability.
- Excellent communication, influencing, and leadership skills.
- Resilient, adaptable, and solutions-focused.
- Flexibility to work evenings and weekends aligned to the football calendar.
What You’ll Get In Return
- Competitive salary with bonus and full benefits package.
- 23 days' holiday + bank holidays + birthday off + holiday purchase scheme.
- Healthcare & wellbeing support (Aviva Digicare, Medicash).
- 24/7 Employee Assistance Programme.
- Enhanced family leave benefits.
- Discounts on shopping, entertainment, and fitness memberships.
- Pension scheme & life assurance.
- Ongoing training and career development.
- Meals on duty.
Why Join Us?
Levy UK & Ireland, part of Compass Group, partners with leading venues and clubs like Birmingham City FC to deliver world-class hospitality. This is a unique opportunity to shape a flagship operation within a transformative club environment—working at the forefront of fan experience, innovation, and large-scale hospitality. You’ll play a central role in defining the future of hospitality at Birmingham City FC, helping set new standards for the industry while creating unforgettable experiences for fans and guests alike.
General Manager- Birmingham City FC employer: Levy
Levy UK & Ireland is an exceptional employer, offering a dynamic work environment at Birmingham City FC where innovation and passion for hospitality thrive. With a strong focus on employee wellbeing, competitive benefits, and opportunities for career development, you will be part of a transformative journey that redefines fan experiences in a vibrant stadium setting. Join us to lead a high-performing team and make a significant impact in the world of sports hospitality.
StudySmarter Expert Advice🤫
We think this is how you could land General Manager- Birmingham City FC
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the club and its culture. Understand their vision and values, especially around hospitality and fan experience. This will help you tailor your answers and show that you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it aligns with the role. Highlight your leadership skills and any innovative ideas you have for enhancing the fan experience at Birmingham City FC.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the position. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace General Manager- Birmingham City FC
Some tips for your application 🫡
Show Your Passion:When writing your application, let your passion for hospitality and football shine through. We want to see how excited you are about creating unforgettable experiences for fans at Birmingham City FC!
Be Data-Driven:Since this role is all about being data-driven, make sure to highlight any experience you have with using data to improve operations or enhance guest experiences. We love a good number cruncher!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences that match the job description. We’re looking for someone who understands our vision and can contribute to it.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Levy
✨Know Your Stuff
Make sure you’re well-versed in Birmingham City FC's history, values, and current initiatives. Research the club’s recent developments and how they align with Levy’s vision for hospitality. This will show your genuine interest and help you connect your experience to their goals.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership style and how you've successfully managed teams in high-pressure environments. Discuss specific instances where you’ve driven innovation or improved guest experiences, as this role is all about inspiring others and delivering exceptional service.
✨Be Data-Driven
Since the role requires a data-led approach, come prepared with insights on how you’ve used data to drive decisions in previous roles. Talk about how you’ve monitored trends and implemented changes based on feedback to enhance operations and increase revenue.
✨Engage with Questions
Prepare thoughtful questions that demonstrate your understanding of the role and the club’s ambitions. Ask about their plans for the future, how they measure success in hospitality, and what challenges they foresee. This shows you’re not just interested in the job, but also in contributing to their long-term vision.
