About the JobReporting to the VP Global Loyalty, this role leads the evolution of Levi's® RedTab loyalty programme and customer engagement strategy across Europe. You will own the European loyalty and CRM strategy, operating plan and performance agenda, defining how Levi's grows and engages its member base across a diverse portfolio of European markets.European Loyalty & CRM StrategyOwn the European loyalty and CRM strategy, operating plan and performance priorities within the global RedTab frameworkTranslate global programme direction into regional plans based on European consumer needs, market maturity and commercial opportunitiesEstablish clear plans to grow active membership, engagement, retention, purchase frequency and customer lifetime valuePrioritise investment and resources across markets, customer journeys and audience segmentsRepresent European priorities within the global RedTab strategy and roadmapRedTab Programme EvolutionLead the growth and ongoing evolution of RedTab across EuropeBring the global RedTab proposition to life in ways that are relevant to European consumersEmbed RedTab across key brand, product and commercial momentsLead European launches and pilots of new benefits, experiences and capabilitiesBalance global consistency with the needs of individual European marketsCRM & Lifecycle MarketingOwn the European CRM and lifecycle strategy across owned channels including email, app, SMS and pushLead customer journeys across acquisition, onboarding, conversion, retention and reactivationDefine segmentation, personalisation, contact and channel strategy across EuropeOversee the regional CRM calendar and align activity with brand, product and commercial prioritiesDevelop a strong test-and-learn approach to improve engagement, conversion and incremental revenueMember Experience & Digital CapabilitiesDefine the European member experience across stores, ecommerce, app, customer service and owned channelsPartner with Digital Product and Technology teams to prioritise required loyalty and CRM capabilitiesLead European readiness, adoption and execution of new loyalty and CRM capabilitiesOmnichannel Engagement, Data & PersonalisationPartner with Retail teams to improve member identification, enrolment, benefit awareness and stylist engagementLead the European approach to clienteling and member recognitionImprove the quality and use of first‑party customer dataPartner with Analytics teams to develop actionable segmentation, customer insights and performance measurementEnsure loyalty and CRM experiences are connected across digital and retail touchpointsPerformance & Financial ManagementOwn European loyalty and CRM targets, budget management and performance reviewsDefine and track KPIs including active membership, identified sales, retention, customer lifetime value, incremental revenue and profitabilityDevelop performance frameworks and reporting to support strategic decision‑makingDrive continuous optimisation through data, insight and test-and-learn methodologiesLead European readiness, adoption and execution of new loyalty and CRM capabilitiesEnsure loyalty and CRM experiences are connected across digital and retail touchpointsLeadership & Cross‑Functional CollaborationLead and develop the European Loyalty & CRM teamSet clear priorities, accountabilities and operating rhythms across the functionPartner across Ecommerce, Marketing, Retail, Commercial, Finance, Analytics, Digital Product and Technology teamsInfluence senior European and global stakeholders and align teams behind shared prioritiesDrive cross‑functional readiness and execution for key programme launches and initiativesEnsure loyalty and CRM experiences are connected across digital and retail touchpointsAbout You10+ years of experience in loyalty, CRM, lifecycle marketing or customer engagement within large, complex retail or consumer organisationsExperience operating at Director level or leading work of comparable scale and complexityProven track record of driving measurable growth through loyalty and CRM programmes in a multi‑market consumer or retail businessDeep expertise in lifecycle marketing, segmentation, personalisation and owned‑channel engagement strategiesStrong understanding of loyalty economics, customer lifetime value and incrementalityExperience leading omnichannel programmes across ecommerce and retail environ
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Director, Loyalty & CRM - Europe in London employer: levistraussandco
At Levi Strauss & Co., we pride ourselves on being an inclusive and dynamic employer that values individuality and fosters a supportive work environment. As a Visual Merchandise Responsible in our vibrant Regent Street location, you'll enjoy competitive pay, generous employee discounts, and access to ongoing training and career growth opportunities, all while being part of a purpose-driven team that celebrates diversity and community engagement.
