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For Companies At a Glance
- Tasks: Lead a team to enhance customer loyalty and engagement across Europe.
- Company: Join Levi Strauss & Co., a brand that values individuality and making a positive impact.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Make a real impact on customer relationships while working in a diverse, fast-paced setting.
- Qualifications: Proven leadership in loyalty strategies; fluent in English, additional languages a plus.
- Other info: Ideal for innovative thinkers ready to drive change in a multicultural landscape.
The predicted salary is between 43200 - 72000 £ per year.
JOB DESCRIPTION
Calling all originals: At Levi Strauss & Co., you can be yourself – and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. We believe that what makes us different makes us stronger. So, add your voice. Make an impact. Find your fit – and your future.
What you’ll be doing:
As Head of Loyalty, you’ll lead a team of loyalty and CRM experts, driving a customer-centric approach in everything we do. You will be responsible for implementing and optimising our loyalty program to foster deeper customer relationships, drive engagement, retention, and advocacy across Europe, leveraging data insights to create a seamless omnichannel customer experience while maximising the effectiveness of our loyalty program.
Your key responsibilities will include:
Omnichannel Loyalty Europe
- Develop and implement an omnichannel loyalty strategy that engages our consumers and delivers commercial value to the business.
- Ensure the program aligns with business objectives, regional nuances, and ensures a cohesive experience across online, retail, and mobile touchpoints.
- Design and implement engaging loyalty benefits that are tailored to lifecycle stage, regional preferences, and incentivise desired behaviours across various channels.
- Partner with marketing and digital product teams to seamlessly integrate the loyalty program into the omnichannel customer journey to drive awareness of The RedTab Program.
- Develop and manage multilingual communication programs to educate and engage members across all channels, considering regional preferences and cultural contexts.
- Track and analyse program performance across different channels and identify opportunities to optimise the omnichannel experience.
- Present program insights and recommendations to key stakeholders across the organisation, highlighting the impact on omnichannel engagement and retention.
Customer Relationship Management
- Oversee the implementation and optimisation of the CRM Platform in Europe, ensuring it integrates loyalty program data, newsletter sign-ups, and targets consumers with the right messaging at the right time.
- Ensure seamless integration of CRM and loyalty program data for a comprehensive understanding of European customers and personalized experiences across markets and channels.
- Partner with Trade and Experience teams to leverage CRM data and loyalty program insights for improved customer interaction and service delivery tailored to their region.
- Personalise lifecycle communications based on customer segments, engagement levels, and loyalty program participation across all channels.
- Track and measure the effectiveness of omnichannel lifecycle communications and optimise campaigns based on performance data.
Loyalty Media and Activation
- Lead the development and execution of targeted marketing campaigns and engagement initiatives based on customer data and loyalty program insights, considering both online and offline interactions.
- Work with the Brand Media team to lead the media planning across loyalty media.
- Lead retail benefit events that engage consumers and drive retention.
- Partner with marketing and communications teams to ensure consistency and alignment with broader brand messaging across all channels.
What we’re looking for:
- Proven leadership in developing and executing successful Loyalty and CRM strategies, with experience leading and inspiring teams.
- Creative and innovative thinker, able to develop engaging and differentiated omnichannel loyalty programs and CRM initiatives tailored to different European markets.
- Ability to work independently and manage multiple priorities in a fast-paced, multicultural environment.
- Fluent in English, with proficiency in additional European languages highly desirable.
Specialised Knowledge/Technical Skills
- Deep understanding of European customer behaviour, omnichannel marketing principles, and CRM best practices considering regional variations.
- Experience with CRM systems, marketing automation tools, and web analytics platforms.
- Knowledge of omnichannel strategies.
Decision Making and Problem Solving
- Strong analytical skills and experience with data visualization tools, adept at analysing data from diverse European markets and various channels.
- Excellent communication and presentation skills, able to translate complex data into actionable stories for diverse audiences, including those with different languages and cultural contexts.
Internal & External Relationships:
- Lead data-driven discussions with internal stakeholders.
FULL TIME/PART TIME
Full time
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Head of Loyalty Europe employer: LEVI'S
Contact Detail:
LEVI'S Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Loyalty Europe
✨Tip Number 1
Familiarize yourself with the latest trends in loyalty programs and CRM strategies across Europe. Understanding regional nuances will help you demonstrate your expertise during discussions with our team.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully led teams in developing and executing loyalty initiatives. We value innovative thinkers who can inspire others.
✨Tip Number 3
Brush up on your data analysis skills, especially with tools that visualize customer behavior. Being able to present actionable insights from data will set you apart in our fast-paced environment.
✨Tip Number 4
Highlight your multilingual abilities and experience working in multicultural settings. This is crucial for effectively communicating with diverse European markets and enhancing our omnichannel strategy.
We think you need these skills to ace Head of Loyalty Europe
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of Loyalty position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in loyalty programs and CRM strategies. Use specific examples that demonstrate your leadership skills and ability to drive customer engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer-centric strategies and your innovative approach to loyalty programs. Mention your understanding of European markets and how you can contribute to the company's goals.
Highlight Multilingual Skills: If you speak additional European languages, make sure to emphasize this in your application. This is a desirable skill for the role and can set you apart from other candidates.
How to prepare for a job interview at LEVI'S
✨Showcase Your Leadership Experience
Be prepared to discuss your previous leadership roles and how you've successfully developed and executed loyalty and CRM strategies. Highlight specific examples where you inspired your team and drove engagement.
✨Demonstrate Your Creative Thinking
Think of innovative ideas for omnichannel loyalty programs that could be tailored to different European markets. Be ready to share these ideas during the interview to showcase your ability to think outside the box.
✨Understand the European Market
Research the nuances of customer behavior across Europe. Be ready to discuss how regional variations can impact loyalty strategies and how you would adapt your approach accordingly.
✨Prepare Data-Driven Insights
Since the role involves analyzing program performance, come equipped with examples of how you've used data visualization tools to derive insights from customer data. Be ready to explain how these insights informed your decision-making.
