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- Tasks: Lead performance marketing for Levi.com, driving demand and revenue across Europe.
- Company: Join Levi Strauss & Co., a brand that values individuality and impact.
- Benefits: Competitive salary, product discounts, and a supportive work-life balance.
- Other info: Hybrid role based in London with excellent career growth opportunities.
- Why this job: Shape the future of eCommerce marketing in a dynamic, collaborative environment.
- Qualifications: Experience in performance marketing, especially in eCommerce and multi-market settings.
The predicted salary is between 45500 - 60700 ÂŁ per year.
Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.
About the Job
As a Performance Marketing Manager, you’ll lead demand‑driving paid media activity for Levi.com across Europe. Based in London, this role owns the A&P spend for Demand Capture (DC) and is responsible for developing the financial plan, driving revenue performance, and shaping the future of our paid media channel mix. Managing all paid acquisition channels, including Paid Search, Affiliates, Paid Social, and emerging media tactics, you will play a pivotal role in accelerating eCommerce growth, managing an annual budget and steering European market performance in close collaboration with senior stakeholders.
While this role sits within the European Performance Marketing team, it requires close collaboration with Creative, Levi.com Trading, Brand Marketing, Regional Analytics, and external media partners to deliver a cohesive, customer‑centric, full‑funnel media strategy.
Key Responsibilities
- Achieve the Paid Media & Demand Generation Objectives
- Define and optimise the future paid media channel mix, partnering with the Performance Marketing team and Levi.com Trading to maximise revenue efficiency and profitability.
- Lead media agency partners to deliver best‑in‑class activation across Paid Search, Affiliates, Paid Social and additional performance channels.
- Establish and own advanced testing roadmaps (e.g. SEM, audience segmentation, bidding strategies) to accelerate performance and innovation.
- Ensure consistent delivery of weekly and monthly performance reporting, highlighting clear insights and optimisation opportunities.
- Drive strong integration between Brand Marketing and Performance Marketing to deliver joined‑up media strategies.
- Partner with Ecom Operations and Site Merchandising to align paid media investment with trading priorities, commercial moments (MSS, EOSS, BF), product launches and availability.
- Oversee asset management workflows across internal creative teams, agencies and platform partners.
- Act as the strategic connector between Performance Marketing and Regional Analytics.
- Deliver performance media data into Marketing Mix Modelling (MMM) projects and critically evaluate outputs to inform future optimisation across brand and performance investment.
- Own the delivery of Joint Business Plans (JBPs) with key media partners such as Google, Meta and other social platforms.
- Develop and present performance reviews to senior leadership, translating complex data into clear, value‑driving insights.
- Build deep understanding of the key drivers behind performance KPIs across channels.
- Perform strategic analysis using internal and external data to guide budget allocation, campaign strategy and long‑term planning.
- Partner with cross‑functional teams to assess ROI across promotions, campaigns and new marketing channels.
About You
- Proven experience leading performance marketing activity, ideally within eCommerce and multi‑market environments.
- Deep expertise across Paid Search, Affiliates, Paid Social, and agency management.
- Highly analytical, with experience interpreting complex datasets and using insights to inform decision‑making.
- Comfortable influencing and partnering with senior stakeholders in a matrixed organisation.
This is a hybrid position based in our London office. You will be expected to be in the office three days per week, though time in office may vary depending on business needs.
The expected starting salary range for this role is ÂŁ45,500 - ÂŁ60,700 per year. The amount an employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance, and our needs. Salary ranges may vary by location and currency. Where roles are advertised across multiple locations, local ranges will apply.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, paid leave, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.
LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.
Performance Marketing Manager employer: Levi Strauss
Contact Detail:
Levi Strauss Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Levi Strauss & Co. on LinkedIn. You never know who might give you the inside scoop or refer you for that Performance Marketing Manager role.
✨Tip Number 2
Prepare for interviews by researching Levi's values and recent campaigns. Show us how your experience aligns with their mission and how you can contribute to their performance marketing goals. Tailor your answers to reflect their focus on innovation and collaboration.
✨Tip Number 3
Practice your pitch! Be ready to discuss your past successes in performance marketing, especially in eCommerce. Use data to back up your achievements and demonstrate how you can drive revenue growth for Levi.com across Europe.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and making an impact at Levi Strauss & Co.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Be Authentic: At StudySmarter, we believe in being yourself. When you write your application, let your personality shine through! Share your unique experiences and how they align with the role of Performance Marketing Manager.
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role. Highlight your experience with paid media channels and how you've driven performance in previous positions. We want to see how you can make an impact at Levi Strauss & Co.
Show Your Analytical Skills: Since this role is all about data-driven decisions, don’t forget to showcase your analytical prowess. Include examples of how you've used data to inform marketing strategies and improve performance. We love numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you're serious about joining the team!
How to prepare for a job interview at Levi Strauss
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key performance indicators (KPIs) relevant to paid media and eCommerce. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Collaboration Skills
This role requires working closely with various teams. Prepare examples of how you've successfully collaborated with creative, trading, and analytics teams in the past. Highlight any cross-functional projects that led to significant results.
✨Be Ready for Scenario Questions
Expect questions about how you would handle specific challenges in performance marketing. Think through potential scenarios, such as optimising a failing campaign or managing budget constraints, and be prepared to share your thought process.
✨Understand Levi's Brand Values
Familiarise yourself with Levi Strauss & Co.'s mission and values. Be prepared to discuss how your personal values align with theirs and how you can contribute to their goal of making a positive impact while driving performance.