At a Glance
- Tasks: Lead the evolution of Levi's RedTab loyalty programme and enhance customer engagement across Europe.
- Company: Join Levi Strauss & Co., a brand that values individuality and making a positive impact.
- Benefits: Competitive salary, product discounts, paid leave, and a supportive work-life balance.
- Other info: Hybrid role based in London with opportunities for leadership and cross-functional collaboration.
- Why this job: Shape meaningful relationships with consumers and drive brand loyalty in a dynamic environment.
- Qualifications: Experience in CRM, loyalty programmes, and customer strategy within retail or consumer organisations.
The predicted salary is between 81500 - 108700 £ per year.
Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.
About the Job
Reporting to the VP Ecommerce Europe, this role leads the evolution of Levi’s RedTab loyalty programme and customer engagement across Europe. You will define and scale CRM and lifecycle capabilities, driving customer lifetime value, retention, and brand connection across digital and retail touchpoints. Sitting within the Ecommerce organisation, you will play a key role in shaping how Levi’s builds direct, meaningful relationships with consumers across the region.
- RedTab Loyalty Strategy & Programme Evolution
- Define and lead the strategy and roadmap for the RedTab loyalty programme, positioning it as a core driver of engagement, retention, and EU ecommerce growth
- Evolve RedTab beyond transactional rewards to deliver differentiated, brand-led experiences
- Drive member acquisition, engagement, and repeat spend through clear value propositions
- Embed RedTab across ecommerce, retail, and omnichannel journeys
- Partner cross-functionally to leverage RedTab across key trade moments
- CRM & Lifecycle Marketing
- Own the end-to-end CRM and lifecycle strategy across owned channels (email, app, SMS, push)
- Design lifecycle frameworks driving acquisition, conversion, retention, and reactivation
- Lead segmentation, personalisation, and channel strategy
- Develop testing and optimisation strategies
- Customer Data & Personalisation
- Define strategy for customer data, identity, and first-party data growth
- Enhance CDP capabilities and segmentation through cross-functional collaboration
- Translate customer insights into actionable strategies
- Champion a data-driven, privacy-first approach
- Clienteling & Omnichannel Engagement
- Develop a European clienteling strategy
- Enable retail teams with customer data and tools
- Ensure CRM and RedTab integration across channels
- Analytics, Performance & Measurement
- Define KPIs including membership growth, retention, CLV and revenue contribution
- Build performance frameworks and dashboards
- Drive continuous optimisation
- Leadership & Cross-Functional Collaboration
- Lead and develop CRM and loyalty teams
- Partner across Ecommerce, Marketing, Retail, Analytics, and Technology
- Influence senior leadership on customer strategy
- Drive cross-functional readiness for campaigns
About You
- Deep experience in CRM, loyalty, or customer strategy within large, complex retail or consumer organisations
- Proven track record of defining and scaling loyalty programmes across multiple markets, delivering measurable commercial impact
- Deep expertise in lifecycle marketing and customer engagement across owned channels
- Strong understanding of customer data, segmentation, and CRM/marketing technology ecosystems
- Experience operating in omnichannel environments, connecting digital and retail customer journeys
- Highly analytical, with the ability to translate data and insight into clear strategic direction
- Demonstrated leadership experience, with a track record of influencing senior stakeholders and driving cross-functional alignment across international teams
- Experience leading and developing teams, building capability and setting direction across CRM and loyalty functions
This is a hybrid position based at our London, Great Marlborough Street office. You will be expected to be in the office three days per week, though time in the office may vary depending on business needs.
The expected starting salary range for this role is £81,500 - £108,700 per year. The amount an employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and our needs. Salary ranges may vary by location and currency.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, paid leave, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.
LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.
#LI-Hybrid
LOCATION: London, United Kingdom
FULL TIME/PART TIME: Full time
Current LS&Co Employees, apply via your Workday account.
Loyalty & CRM Director - Europe in London employer: Levi Strauss
At Levi Strauss & Co., we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to be their authentic selves while making a meaningful impact. As a Loyalty & CRM Director based in London, you will have the opportunity to lead innovative strategies that enhance customer engagement and drive growth across Europe, all while enjoying a comprehensive benefits package that supports your well-being and professional development. Join us to be part of a company that values diversity, creativity, and collaboration, ensuring that every voice is heard and every contribution is recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Loyalty & CRM Director - Europe in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Levi Strauss & Co. on LinkedIn. You never know who might give you a heads-up about an opportunity or refer you directly.
✨Tip Number 2
Prepare for interviews by researching Levi's culture and values. Understand their RedTab loyalty programme and think of ways you can contribute to its evolution. Show them you’re not just another candidate; you’re someone who truly gets what they stand for.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience in CRM and loyalty strategies clearly and confidently. Use specific examples that highlight your achievements and how they align with the role’s requirements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Levi Strauss & Co. family.
We think you need these skills to ace Loyalty & CRM Director - Europe in London
Some tips for your application 🫡
Be Authentic:At StudySmarter, we believe in being yourself. When you write your application, let your personality shine through! Share your unique experiences and perspectives that make you a great fit for the Loyalty & CRM Director role.
Tailor Your Application:Make sure to customise your application to reflect the job description. Highlight your experience in CRM and loyalty programmes, and how you've driven customer engagement in previous roles. We want to see how you can bring value to our team!
Showcase Your Achievements:Don’t just list your responsibilities; show us what you've accomplished! Use specific examples and metrics to demonstrate your impact in previous positions. This will help us understand how you can contribute to the evolution of the RedTab loyalty programme.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Levi Strauss
✨Know Your Stuff
Before the interview, dive deep into Levi Strauss & Co.'s RedTab loyalty programme. Understand its current strategies and think about how you can evolve it. Be ready to discuss specific ideas on enhancing customer engagement and retention.
✨Showcase Your Data Skills
Since this role is heavily data-driven, prepare to talk about your experience with customer data and analytics. Bring examples of how you've used data to inform CRM strategies or improve customer journeys in previous roles.
✨Be a Team Player
This position requires cross-functional collaboration, so highlight your experience working with different teams. Share stories that demonstrate your ability to influence stakeholders and drive alignment across departments.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges related to loyalty programmes or customer engagement. Think through potential scenarios and outline your strategic approach to solving them, showcasing your leadership and analytical skills.
