At a Glance
- Tasks: Lead CRM transformation and automate customer lifecycle strategies across Europe.
- Company: Join Levi Strauss & Co., a brand that values individuality and impact.
- Benefits: Competitive salary, health insurance, pension scheme, and product discounts.
- Other info: Hybrid role in London with opportunities for growth and collaboration.
- Why this job: Make a real difference in customer experience with innovative CRM solutions.
- Qualifications: Strong CRM experience, technical skills in automation, and a passion for customer engagement.
The predicted salary is between 45500 - 60700 £ per year.
Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.
About the job
Be part of the CRM transformation at Levi’s! This role sits at the intersection of lifecycle strategy, CRM technology, and execution and is accountable for scaling a connected, automated customer lifecycle across Europe. You will translate business priorities into a clear CRM roadmap and deliver automated, always-on lifecycle programmes across channels (Email, SMS, App Push and beyond), reducing reliance on manual campaign execution. Operating as a senior individual contributor, you will own initiatives end-to-end, from strategy and design to build, optimisation and scale, while partnering cross-functionally to unlock delivery across the organisation.
Key responsibilities
- Lifecycle Strategy & Roadmap Ownership
- Own and evolve the end-to-end customer lifecycle strategy across acquisition, onboarding, engagement, retention, reactivation.
- Translate business priorities into clear, actionable CRM automation roadmap aligned with commercial and customer KPIs.
- Identify and prioritise opportunities to drive incremental revenue, repeat rate and CLV.
- CRM Automation & Journey Execution
- Design, build and optimise automated lifecycle journeys across key touchpoints (Email, SMS, App Push and CDP-driven channels).
- Own delivery end-to-end: brief, build, QA, launch and in-flight optimisation.
- Implement trigger-based, behavioural and event-driven programmes (e.g. onboarding, post-purchase, churn prevention).
- Reduce BAU dependency through automation, standardisation and scalable frameworks.
- Data, Segmentation & Decisioning
- Lead advanced segmentation and personalisation strategies leveraging first-party data and CDP capabilities.
- Partner with Data, Analytics and Tech teams to define customer data models & tracking.
- Support the evolution toward Next Best Action decisioning and dynamic personalisation.
- Ensure lifecycle strategies are insight-led, measurable and commercially impactful.
- Experimentation & Performance Optimisation
- Establish a structured test-and-learn framework to continuously improve performance.
- Drive experimentation across audience, content, timing and channel mix.
- Define and track key lifecycle KPIs, including conversion, repeat rate, retention and revenue per user.
- Identify opportunities to improve contact strategy and marketing efficiency at scale.
- CRM Platform & Technical Ownership
- Oversee CRM platforms and tooling, ensuring a scalable, connected and future-fit ecosystem.
- Work hands-on within CRM tools (e.g. Braze, Salesforce, Cordial or similar) to build and optimise journeys.
- Own best practices across QA, deliverability, governance and compliance (GDPR/privacy).
- Continuously enhance infrastructure and workflows to improve speed, quality and scalability.
- Cross-functional Delivery & Ways of Working
- Lead cross-functional delivery across Marketing, Trade, Data, Product and Tech to unblock execution and accelerate progress.
- Act as the bridge between strategy and execution, ensuring roadmap priorities are delivered at pace.
- Drive improvements in governance, prioritisation and ways of working.
- Support and mentor team members, fostering a collaborative and high-performing environment.
What You’ll Be Driving
- Growth of the reachable and engaged customer base.
- Improved onboarding quality and new customer repeat rate.
- Scaled retention and reactivation through always-on lifecycle journeys.
- Evolution from static contact strategies to dynamic, personalised frequency.
- Foundations for Next Best Action decisioning and advanced personalisation.
About you
- Strong experience in CRM and lifecycle marketing, with deep technical expertise in building automated programmes.
- Hands-on experience working with CRM platforms and marketing automation tools (ESP/CDP).
- Proven ability to design and deliver end-to-end lifecycle programmes at scale.
- Strong understanding of customer data, segmentation, personalisation and event-driven marketing.
- Analytical mindset with experience in testing, optimisation and performance measurement.
- Comfortable operating as a senior individual contributor, balancing strategic ownership with hands-on delivery.
- Strong cross-functional collaborator, able to work across marketing, data, product and engineering teams.
- Commercially driven, with a focus on revenue growth, retention and customer lifetime value.
- Passion for CRM and customer experience, with a drive to build best-in-class lifecycle capabilities.
This is a hybrid position based in our Central London Office. You will be expected in office 3 days per week. Note, time in office can vary depending on business needs.
The expected starting salary range for this role is £45,500 – £60,700 gross per year. The amount an employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and our needs.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, incentive plans, an enhanced pension scheme, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.
LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.
LOCATION: London, United Kingdom
FULL TIME/PART TIME: Full time
Current LS&Co Employees, apply via your Workday account.
CRM Lifecycle & Journeys Manager in London employer: Levi Strauss
At Levi Strauss & Co., we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to be their authentic selves while making a meaningful impact. As a CRM Lifecycle & Journeys Manager based in our Central London office, you will benefit from a comprehensive rewards package, including competitive salary, enhanced pension scheme, and health insurance, all designed to support your well-being and professional growth. Join us to collaborate with diverse teams, drive innovative customer strategies, and contribute to a company that values individuality and collective success.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Lifecycle & Journeys Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Levi's. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! If you have a portfolio or examples of your work, bring them along to interviews. It’s a great way to demonstrate your expertise in CRM and lifecycle marketing.
✨Tip Number 3
Prepare for the unexpected! Be ready to discuss how you’d tackle real-life scenarios related to CRM strategies. Think about how you can make an impact right from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Levi's.
We think you need these skills to ace CRM Lifecycle & Journeys Manager in London
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your true self shine through! We want to see the real you, so don’t be afraid to express your personality and passion for CRM and customer experience.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in CRM and lifecycle marketing. Show us how your skills align with the role and the impact you can make at Levi's!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of your successes in previous roles. Use metrics where possible to demonstrate how you've driven growth, retention, or improved customer experiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Levi Strauss & Co.!
How to prepare for a job interview at Levi Strauss
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Braze or Salesforce. Familiarise yourself with their features and how they can be used to automate customer journeys effectively.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would translate business priorities into actionable CRM roadmaps. Think of specific examples from your past experience where you successfully designed and executed lifecycle strategies that drove engagement and retention.
✨Data is Your Best Friend
Brush up on your data analysis skills! Be ready to talk about how you’ve used customer data for segmentation and personalisation in previous roles. Highlight any experience you have with testing and optimisation to improve campaign performance.
✨Collaboration is Key
This role requires cross-functional teamwork, so be prepared to share examples of how you’ve worked with different teams, like marketing, product, and tech. Emphasise your ability to bridge strategy and execution while fostering a collaborative environment.
