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For Companies At a Glance
- Tasks: Support CRM programs to boost customer engagement and retention through innovative lifecycle triggers.
- Company: Join Levi Strauss & Co., a brand that values individuality and making a positive impact.
- Benefits: Enjoy a collaborative work environment with opportunities for creativity and professional growth.
- Why this job: Be part of a dynamic team driving industry-leading CRM strategies in the fashion world.
- Qualifications: Experience in CRM or email marketing, with a focus on customer insights and data analysis.
- Other info: This is a 6-month fixed-term contract based in London, offering a hybrid work model.
The predicted salary is between 30000 - 42000 £ per year.
JOB DESCRIPTION
Calling all originals: At Levi Strauss & Co., you can be yourself – and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit -and your future.
ABOUT THE JOB
Reporting into the CRM Manager, you’ll support the end-to-end delivery of automated CRM programs, focusing on lifecycle triggers that drive engagement, retention, and commercial growth. Your role will centre around two core areas:
Development of New CRM Lifecycle Triggers
You’ll support and lead on delivering new lifecycle campaigns:
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Collaborate with the CRM Manager, Product, and Data teams to develop insight-led creative briefs
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Own the creative briefing process across Copy and Design
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Manage the build process with our CRM agency (Cordial), including QAing and supporting deployment
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Help identify new trigger opportunities using customer insights, analytics, and business intelligence
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Conduct competitor and market research to ensure our programs are industry-leading
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Support prioritisation of new triggers and partner with the Technical CRM Manager to define audience and data requirements
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Collaborate with Global and US teams to share learnings and align on strategy
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Lead on measurement and reporting for new triggers to track effectiveness and drive optimisation
Testing and Optimisation of Existing CRM Programs
You’ll help ensure our existing triggers are continuously improved:
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Develop and deliver a testing roadmap with the CRM Manager
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Run end-to-end tests to optimise performance, from planning through to deployment
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Apply strong measurement practices, including control groups and A/B testing
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Analyse test results and make clear, actionable recommendations
ABOUT YOU
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You’ve worked in CRM, customer retention, or email marketing, ideally with experience in lifecycle triggers or automations
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You bring a strong customer focus and commercial mindset
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Fluent in English (written and spoken); additional European languages are a plus
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Confident working with data and audience segmentation, with a test-and-learn approach to decision making
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Detail-oriented with a strong eye for creative and content
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Open, curious, and collaborative – comfortable working cross-functionally in a fast-paced environment
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Passionate about retail, with a strong interest in fashion and the customer experience
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A proactive team player who’s used to managing deadlines and driving work forward
LS&Co. is an affirmative action and equal employment opportunity employer.We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.
#LI-Hybrid
LOCATION London, United Kingdom FULL TIME/PART TIME Full timeCurrent LS&Co Employees, apply via your Workday account. #J-18808-Ljbffr
CRM Specialist (6 Month FTC) employer: Levi Strauss
Contact Detail:
Levi Strauss Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist (6 Month FTC)
✨Tip Number 1
Familiarise yourself with CRM tools and platforms, especially those used by Levi Strauss & Co. Understanding how to navigate these systems will give you an edge during discussions and demonstrate your readiness for the role.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive customer engagement in previous roles. Be ready to discuss specific metrics and outcomes that highlight your impact on CRM strategies.
✨Tip Number 3
Research Levi Strauss & Co.'s current CRM initiatives and campaigns. Being knowledgeable about their existing programmes will allow you to contribute ideas and demonstrate your genuine interest in their brand during interviews.
✨Tip Number 4
Network with professionals in the CRM field, particularly those who have experience in retail or fashion. Engaging with industry peers can provide insights and potentially valuable connections that may help you land the job.
We think you need these skills to ace CRM Specialist (6 Month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, customer retention, or email marketing. Emphasise any work you've done with lifecycle triggers or automations, as this is crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for retail and fashion. Mention specific examples of how you've contributed to CRM initiatives in the past and how you can bring value to Levi Strauss & Co.
Showcase Your Data Skills: Since the role requires working with data and audience segmentation, include examples of how you've used data to drive decisions in previous roles. Highlight any experience with A/B testing and performance optimisation.
Research Levi Strauss & Co.: Familiarise yourself with Levi Strauss & Co.'s values and recent initiatives. Understanding their culture and mission will help you align your application with what they are looking for in a candidate.
How to prepare for a job interview at Levi Strauss
✨Show Your Passion for CRM
Make sure to express your enthusiasm for customer relationship management and how it drives engagement and retention. Share specific examples from your past experiences that highlight your passion and understanding of CRM strategies.
✨Demonstrate Data Savvy
Since the role involves working with data and audience segmentation, be prepared to discuss your experience with analytics tools and how you've used data to inform your decisions. Bring examples of how you've applied a test-and-learn approach in previous roles.
✨Highlight Collaboration Skills
This position requires working cross-functionally, so emphasise your ability to collaborate with different teams. Share instances where you successfully partnered with others, particularly in creative processes or project management.
✨Prepare for Creative Briefing Discussions
As you'll be involved in the creative briefing process, think about how you can contribute to developing insight-led briefs. Be ready to discuss your approach to managing creative projects and how you ensure alignment between copy and design.