At a Glance
- Tasks: Lead the evolution of Levi's RedTab loyalty programme and enhance customer engagement across Europe.
- Company: Join Levi Strauss & Co., a brand that values individuality and making a positive impact.
- Benefits: Competitive salary, paid leave, product discounts, and a supportive work-life balance.
- Other info: Hybrid role based in London with opportunities for career growth and cross-functional collaboration.
- Why this job: Shape meaningful customer relationships and drive brand loyalty in a dynamic environment.
- Qualifications: Experience in CRM, loyalty, and customer strategy within large retail organisations.
The predicted salary is between 81500 - 108700 £ per year.
Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.
About the Job
Reporting to the VP Ecommerce Europe, this role leads the evolution of Levi’s RedTab loyalty programme and customer engagement across Europe. You will define and scale CRM and lifecycle capabilities, driving customer lifetime value, retention, and brand connection across digital and retail touchpoints. Sitting within the Ecommerce organisation, you will play a key role in shaping how Levi’s builds direct, meaningful relationships with consumers across the region.
RedTab Loyalty Strategy & Programme Evolution
- Define and lead the strategy and roadmap for the RedTab loyalty programme, positioning it as a core driver of engagement, retention, and EU ecommerce growth
- Evolve RedTab beyond transactional rewards to deliver differentiated, brand-led experiences
- Drive member acquisition, engagement, and repeat spend through clear value propositions
- Embed RedTab across ecommerce, retail, and omnichannel journeys
- Partner cross-functionally to leverage RedTab across key trade moments
CRM & Lifecycle Marketing
- Own the end-to-end CRM and lifecycle strategy across owned channels (email, app, SMS, push)
- Design lifecycle frameworks driving acquisition, conversion, retention, and reactivation
- Lead segmentation, personalisation, and channel strategy
- Develop testing and optimisation strategies
Customer Data & Personalisation
- Define strategy for customer data, identity, and first-party data growth
- Enhance CDP capabilities and segmentation through cross-functional collaboration
- Translate customer insights into actionable strategies
- Champion a data-driven, privacy-first approach
Clienteling & Omnichannel Engagement
- Develop a European clienteling strategy
- Enable retail teams with customer data and tools
- Ensure CRM and RedTab integration across channels
Analytics, Performance & Measurement
- Define KPIs including membership growth, retention, CLV and revenue contribution
- Build performance frameworks and dashboards
- Drive continuous optimisation
Leadership & Cross-Functional Collaboration
- Lead and develop CRM and loyalty teams
- Partner across Ecommerce, Marketing, Retail, Analytics, and Technology
- Influence senior leadership on customer strategy
- Drive cross-functional readiness for campaigns
About You
- Deep experience in CRM, loyalty, or customer strategy within large, complex retail or consumer organisations
- Proven track record of defining and scaling loyalty programmes across multiple markets, delivering measurable commercial impact
- Deep expertise in lifecycle marketing and customer engagement across owned channels
- Strong understanding of customer data, segmentation, and CRM/marketing technology ecosystems
- Experience operating in omnichannel environments, connecting digital and retail customer journeys
- Highly analytical, with the ability to translate data and insight into clear strategic direction
- Demonstrated leadership experience, with a track record of influencing senior stakeholders and driving cross-functional alignment across international teams
- Experience leading and developing teams, building capability and setting direction across CRM and loyalty functions
This is a hybrid position based at our London, Great Marlborough Street office. You will be expected to be in the office three days per week, though time in the office may vary depending on business needs.
The expected starting salary range for this role is £81,500 - £108,700 per year. The amount an employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and our needs. Salary ranges may vary by location and currency.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, paid leave, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.
Loyalty & CRM Director - Europe in London employer: Levi Strauss & Co.
At Levi Strauss & Co., we pride ourselves on fostering a vibrant and inclusive work culture where individuality is celebrated, and every voice matters. As a Loyalty & CRM Director based in our London office, you will not only lead innovative strategies that enhance customer engagement but also benefit from a comprehensive rewards package, including competitive salary, paid leave, and product discounts. Our commitment to employee growth and development ensures that you will have ample opportunities to advance your career while making a meaningful impact in the retail landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Loyalty & CRM Director - Europe in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Loyalty & CRM Director. Highlight your experience in CRM and customer engagement to stand out.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Loyalty & CRM Director - Europe in London
Some tips for your application 🫡
Be Authentic:At StudySmarter, we value originality. When you're writing your application, let your true self shine through. Share your unique experiences and perspectives that make you a great fit for the Loyalty & CRM Director role.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in CRM and loyalty programmes. We want to see how your skills align with our goals at Levi Strauss & Co., so be specific about your achievements!
Showcase Your Data Skills:Since this role involves a lot of data-driven decision-making, don’t forget to mention your analytical skills. Talk about how you've used data to drive customer engagement and retention in previous roles – we love a good success story!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the position. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Levi Strauss & Co.
✨Know Your Stuff
Before the interview, dive deep into Levi Strauss & Co.'s RedTab loyalty programme. Understand its current strategies and think about how you can evolve it. Be ready to discuss specific ideas on enhancing customer engagement and retention.
✨Showcase Your Data Skills
Since this role is heavily data-driven, prepare to talk about your experience with customer data and analytics. Bring examples of how you've used data to drive CRM strategies or improve customer lifetime value in previous roles.
✨Cross-Functional Collaboration
This position requires working across various teams. Think of examples where you've successfully collaborated with marketing, retail, or technology teams. Highlight how you influenced stakeholders and drove alignment on customer strategies.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Prepare to discuss how you would handle challenges related to member acquisition or lifecycle marketing, showcasing your strategic thinking and leadership abilities.
