Calling all originals: At Levi Strauss & Co., you can be yourself and be part of something bigger. We're a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit and your future.About the JobReporting to the VP Global Loyalty, this role leads the evolution of Levi's RedTab loyalty programme and customer engagement strategy across Europe. You will own the European loyalty and CRM strategy, operating plan and performance agenda, defining how Levi's grows and engages its member base across a diverse portfolio of European markets.Working within the global RedTab framework, you will bring the loyalty proposition to life in locally relevant ways, driving active member growth, engagement, retention, customer lifetime value and member-driven revenue across digital and retail touchpoints. You will lead the European Loyalty & CRM team and collaborate closely with Ecommerce, Marketing, Retail, Analytics, Digital Product and Technology teams to deliver meaningful consumer experiences and measurable commercial impact.European Loyalty & CRM StrategyOwn the European loyalty and CRM strategy, operating plan and performance priorities within the global RedTab frameworkTranslate global programme direction into regional plans based on European consumer needs, market maturity and commercial opportunitiesEstablish clear plans to grow active membership, engagement, retention, purchase frequency and customer lifetime valuePrioritise investment and resources across markets, customer journeys and audience segmentsRepresent European priorities within the global RedTab strategy and roadmapRedTab Programme EvolutionLead the growth and ongoing evolution of RedTab across EuropeBring the global RedTab proposition to life in ways that are relevant to European consumersEmbed RedTab across key brand, product and commercial momentsLead European launches and pilots of new benefits, experiences and capabilitiesBalance global consistency with the needs of individual European marketsCRM & Lifecycle MarketingOwn the European CRM and lifecycle strategy across owned channels including email, app, SMS and pushLead customer journeys across acquisition, onboarding, conversion, retention and reactivationDefine segmentation, personalisation, contact and channel strategy across EuropeOversee the regional CRM calendar and align activity with brand, product and commercial prioritiesDevelop a strong test-and-learn approach to improve engagement, conversion and incremental revenueMember Experience & Digital CapabilitiesDefine the European member experience across stores, ecommerce, app, customer service and owned channelsPartner with Digital Product and Technology teams to prioritise required loyalty and CRM capabilitiesLead European readiness, adoption and execution of new loyalty and CRM capabilitiesOmnichannel Engagement, Data & PersonalisationPartner with Retail teams to improve member identification, enrolment, benefit awareness and stylist engagementLead the European approach to clienteling and member recognitionImprove the quality and use of first-party customer dataPartner with Analytics teams to develop actionable segmentation, customer insights and performance measurementEnsure loyalty and CRM experiences are connected across digital and retail touchpointsPerformance & Financial ManagementOwn European loyalty and CRM targets, budget management and performance reviewsDefine and track KPIs including active membership, identified sales, retention, customer lifetime value, incremental revenue and profitabilityDevelop performance frameworks and reporting to support strategic decision-makingDrive continuous optimisation through data, insight and test-and-learn methodologiesLeadership & Cross-Functional CollaborationLead and develop the European Loyalty & CRM teamSet clear priorities, accountabilities and operating rhythms across the functionPartner across Ecommerce, Marketing, Retail, Commercial, Finance, Analytics, Digital Product and Technology teamsInfluence senior European and global stakeholders and align teams behind shared prioritiesDrive cross-functional readiness and execution for key programme launches and initiativesAbout You10+ years of experience in loyalty, CRM, lifecycle marketing or customer engagement within large, complex retail or consumer organisationsExperience operating at Director level or leading work of comparable scale and complexityProven track record of driving measurable growth through loyalty and CRM programmes in a multi-market consumer or retail businessDeep expertise in lifecycle marketing, segmentation, personalisation and owned-channel engagement strategiesStrong understanding of loyalty economics, customer lifetime value and incrementalityExperience leading omnichannel programmes across ecommerce and retail environmentsFamiliarity with CRM, CDP, loyalty and customer data platformsStrong commercial, analytical and communication skills, with the ability to translate insights into actionDemonstrated leadership experience, influencing senior stakeholders and driving alignment across matrixed international organisationsExperience leading and developing high-performing teamsExperience working across European markets and navigating regional complexityThis is a hybrid position based at our London, Great Marlborough Street office. You will be expected to be in the office three days per week, though time in the office may vary depending on business needs.The expected starting salary range for this role is 98,500 - 130,700 per year. The amount an employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and our needs. Salary ranges may vary by location and currency.Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, paid leave, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.#LI-HybridLOCATIONLondon, United KingdomFULL TIME/PART TIMEFull timeCurrent LS&Co Employees, apply via your Workday account.SummaryLocation: London, United KingdomType: Full time
Director, Loyalty & CRM – Europe in London employer: Levi Strauss & Co
At Levi Strauss & Co., we pride ourselves on being an inclusive and dynamic employer that values individuality and fosters a supportive work culture. Our Milton Keynes location offers flexible part-time opportunities, competitive pay, and generous employee discounts, all while encouraging personal growth through ongoing training and development. Join us to connect with customers, express your passion for fashion, and be part of a purpose-driven team that celebrates diversity and community.
