At a Glance
- Tasks: Drive customer communication journeys and automations to enhance customer experience.
- Company: Join Levi Strauss & Co., a leader in the fashion industry with a focus on innovation.
- Benefits: Competitive salary, paid leave, product discounts, and a supportive work-life balance.
- Other info: Hybrid role in Central London with excellent career growth opportunities.
- Why this job: Make a real impact on customer engagement through data-driven strategies and creativity.
- Qualifications: Proven CRM analytics experience and advanced SQL skills required.
The predicted salary is between 45500 - 66000 £ per year.
About the Role
Levi Strauss & Co. is seeking a CRM expert to drive automation, incremental revenue, and an enhanced customer experience as part of its CRM transformation.
The Customer Lifecycle Analyst will analyse, build, and deploy customer communication journeys, automations (email, SMS, app push), and dynamic elements in our omni messaging platform.
The role demands strong analytical expertise, project management skills, and deep knowledge of CRM best practices, with a particular focus on audience building and journey optimisation.
Based in our Central London office, the analyst reports to the Head of E-Commerce Analytics for Europe and works closely with cross‑functional teams across the European cluster, Global, and Cross‑functional functions.
Key Responsibilities
- Own the end‑to‑end customer lifecycle strategy from acquisition to retention and reactivation, blending experimentation with automation to scale impact across channels.
- Act as the CRM analytics engine: write SQL to query large datasets, perform cohort and lifecycle analyses, run segmentation deep dives, and size opportunities that inform roadmap and targeting.
- Translate analytical findings into action: define hypotheses, design A/B and multivariate tests, set success metrics, and operationalise winning variants in automated journeys.
- Design, build, and deploy customer journeys and automations across email, SMS, and app push, including triggers based on behavioural, transactional, and predictive signals.
- Lead advanced audience strategy: develop segmentation frameworks, propensity and lifecycle models with Data/Tech, and operationalise these into targeting and personalisation at scale.
- Collaborate with Paid Media to orchestrate cross‑channel journeys ensuring a connected customer experience.
- Leverage our CDP to drive business growth and manage CRM audiences, from identity resolution and audience creation to activation and measurement across owned and paid channels.
- Oversee CRM tooling and data flows in partnership with Product/Tech and external partners; ensure the right infrastructure and governance to support real‑time personalisation and measurement.
- Monitor and optimise deliverability and channel health; troubleshoot issues and implement best practices for inbox placement and SMS/app push compliance.
- Run rigorous QA and in‑flight optimisation; maintain documentation of experiments, data definitions, and journey logic for transparency and scalability.
About You
- Proven CRM analytics experience with hands‑on ownership of automation and personalisation.
- Advanced SQL skills with experience joining large tables, building reusable queries, and validating datasets.
- Comfortable with experimentation frameworks: test design, sample sizing, significance, and translating results into roadmap decisions.
- Proficient with marketing automation platforms and customer data platforms; understanding of event schemas and identity resolution.
- Strong business acumen and bias for action; able to prioritise high‑impact opportunities and deliver in a fast‑paced environment.
- Excellent communication skills in English with meticulous attention to detail; able to turn complex analysis into simple, persuasive stories.
- Strong project and time‑management skills across BAU and larger cross‑functional initiatives.
- Passion for CRM and customer analytics; a champion of best practices across channels.
- Location and Hours
This is a hybrid position based in Central London. You will be expected to be in the office three days per week, though time in office may vary depending on business needs.
Benefits and Compensation
The expected starting salary range for this role is £45,500 – £66,000 gross per year.
Total rewards include base pay, paid leave, product discounts, and other benefits designed to support well‑being, financial goals, and work‑life balance.
Specific benefits and incentive compensation vary by role and will be provided upon request.
Equal Employment Opportunity
LS&Co. is an affirmative action and equal employment opportunity employer.
We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.
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StudySmarter Expert Advice🤫
We think this is how you could land Customer Lifecycle Analyst in London
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at Levi Strauss & Co.. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like Levi Strauss & Co. before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace Customer Lifecycle Analyst in London
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to Levi Strauss & Co.:Your cover letter is your chance to shine! Tell us why you want to work at Levi Strauss & Co. specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at Levi Strauss & Co.!
How to prepare for a job interview at Levi Strauss & Co.
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
