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- Tasks: Design and optimise engaging CRM campaigns to boost customer acquisition and retention.
- Company: Join Levi Strauss & Co., a leader in the fashion industry with a vibrant culture.
- Benefits: Enjoy competitive salary, product discounts, paid leave, and a hybrid work model.
- Why this job: Make a real impact in the fashion world while developing your marketing skills.
- Qualifications: 3+ years in CRM and email marketing; strong analytical and creative skills required.
- Other info: Collaborative environment with opportunities for growth and learning in a fast-paced setting.
The predicted salary is between 31700 - 42200 £ per year.
Levi Strauss & Co. is looking for an experienced CRM Specialist to design, execute, and optimize email and CRM campaigns that drive acquisition and retention across our branded channels.
Responsibilities
- Develop and execute compelling and engaging CRM campaigns to support delivery of Marketing plan aligned to trading demands and topical and contextual moments.
- Partner with cross‐functional teams to support the development of our loyalty experience across all owned channels, driving acquisition and retention through engaging CRM communications & experiences.
- Work closely with the creative & marketing teams, leveraging customer data and insights to create amazing content & email campaigns that drive retention.
- Lead the translation and QA process for all CRM communications with agencies, copywriters and local market teams of copy decks and copy toolkits to an extremely high standard.
- Oversee end‐to‐end production of email campaigns, including creation, build, testing, and deployment.
- Leverage consumer insights, marketing channel analytics and business intelligence tools to optimise communication plans to agreed KPIs.
- Generate weekly and monthly analysis of channel & content performance to allow for improvement and optimisation of all CRM journeys.
- Responsible for developing CRM KPIs for European team, follow up on the progress, and communicate to wider business development of CRM initiatives.
- Work with global & local partners to support the development and execution of the content testing roadmap to gather learnings and inform our content strategy.
- Work with agency partners on the Email MarTech roadmap and coordinate all testing plans.
- Stay up to date with the latest industry best practice to drive innovation in our CRM strategies.
- Define new & efficient ways of working through streamlining processes and automation of owned channel activity enabling more focus on the broader transformational segmentation and personalisation.
About You
- Minimum 3 years' previous experience in CRM, customer retention & email marketing in eCommerce or Retail is essential.
- Hands‐on email build/production and send experience in an email marketing platform. Experience of SMS also preferable.
- Confidence presenting performance insights and recommendations to stakeholders.
- Fluent in English (other languages advantageous, ideally German, Dutch, French) across both written and spoken communication.
- Analytical skills, a data‐driven decision‐making ethos & understanding of audience building.
- Experience of agency management.
- Strong attention to detail and a good eye for creative and content.
- Open minded, willing to learn and able to manage in a fast‐paced environment.
- Customer‐oriented focus, commercially minded person, with a keen interest in retail and particularly within the fashion sector.
- Strong team player, able to work collaboratively across multiple teams.
Location: London, United Kingdom. This is a hybrid position based in our Central London Office; you will be expected to be in the office three days per week.
Salary range: £31,700 – £42,200 per year, based on education, qualifications, performance, and company needs.
Levi Strauss & Co. offers a total rewards package that includes base pay, paid leave, product discounts, and more. Benefits & incentive compensation vary per role; details available upon request.
LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences.
CRM Specialist in London employer: Levi Strauss & Co.
Contact Detail:
Levi Strauss & Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best CRM campaigns and email marketing projects. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Specialist role. Highlight your experience in email marketing and customer retention, and don’t forget to mention any relevant tools or platforms you’ve used. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about CRM and how your previous experiences make you the perfect fit for our team. Be sure to mention specific campaigns or projects that showcase your skills.
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical skills in your application. Share examples of how you've used data to optimise campaigns or improve performance in past roles. We love numbers!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Levi Strauss & Co.
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in email marketing and customer retention strategies, especially in the fashion retail sector. Being able to discuss specific campaigns you've worked on will show your expertise.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've analysed campaign performance and what insights you derived from that data. This will demonstrate your analytical mindset and ability to optimise CRM strategies.
✨Collaborate Like a Pro
Since this role involves working with cross-functional teams, be ready to share experiences where you've successfully collaborated with others. Highlight any projects where you partnered with creative or marketing teams to create engaging content, as this will showcase your teamwork skills.
✨Stay Current with Industry Trends
Familiarise yourself with the latest best practices in CRM and email marketing. Be prepared to discuss how you would implement innovative strategies at Levi Strauss & Co. Showing that you're proactive about staying updated will impress your interviewers.
