At a Glance
- Tasks: Lead CRM transformation by designing automated customer lifecycle strategies across Europe.
- Company: Join Levi's, a global leader in fashion with a commitment to innovation.
- Benefits: Enjoy competitive salary, health insurance, product discounts, and a hybrid work model.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact on customer experiences while working with cutting-edge CRM technology.
- Qualifications: Experience in CRM and lifecycle marketing with strong technical skills.
The predicted salary is between 45500 - 60700 £ per year.
Be part of the CRM transformation at Levi's! This role sits at the intersection of lifecycle strategy, CRM technology, and execution and is accountable for scaling a connected, automated customer lifecycle across Europe. You will translate business priorities into a clear CRM roadmap and deliver automated, always-on lifecycle programmes across channels (Email, SMS, App Push and beyond), reducing reliance on manual campaign execution. Operating as a senior individual contributor, you will own initiatives end-to-end, from strategy and design to build, optimisation and scale, while partnering cross-functionally to unlock delivery across the organisation.
Key Responsibilities
- Lifecycle Strategy & Roadmap Ownership
- Own and evolve the end-to-end customer lifecycle strategy across acquisition, onboarding, engagement, retention, reactivation.
- Translate business priorities into clear, actionable CRM automation roadmap aligned with commercial and customer KPIs.
- Identify and prioritise opportunities to drive incremental revenue, repeat rate and CLV.
- CRM Automation & Journey Execution
- Design, build and optimise automated lifecycle journeys across key touchpoints (Email, SMS, App Push and CDP-driven channels).
- Own delivery end-to-end: brief, build, QA, launch and in-flight optimisation.
- Implement trigger-based, behavioural and event-driven programmes (e.g. onboarding, post-purchase, churn prevention).
- Reduce BAU dependency through automation, standardisation and scalable frameworks.
- Data, Segmentation & Decisioning
- Lead advanced segmentation and personalisation strategies leveraging first-party data and CDP capabilities.
- Partner with Data, Analytics and Tech teams to define customer data models & tracking.
- Support the evolution toward Next Best Action decisioning and dynamic personalisation.
- Ensure lifecycle strategies are insight-led, measurable and commercially impactful.
- Experimentation & Performance Optimisation
- Establish a structured test-and-learn framework to continuously improve performance.
- Drive experimentation across audience, content, timing and channel mix.
- Define and track key lifecycle KPIs, including conversion, repeat rate, retention and revenue per user.
- Identify opportunities to improve contact strategy and marketing efficiency at scale.
- CRM Platform & Technical Ownership
- Oversee CRM platforms and tooling, ensuring a scalable, connected and future-fit ecosystem.
- Work hands-on within CRM tools (e.g. Braze, Salesforce, Cordial or similar) to build and optimise journeys.
- Own best practices across QA, deliverability, governance and compliance (GDPR/privacy).
- Continuously enhance infrastructure and workflows to improve speed, quality and scalability.
- Cross-functional Delivery & Ways of Working
- Lead cross-functional delivery across Marketing, Trade, Data, Product and Tech to unblock execution and accelerate progress.
- Act as the bridge between strategy and execution, ensuring roadmap priorities are delivered at pace.
- Drive improvements in governance, prioritisation and ways of working.
- Support and mentor team members, fostering a collaborative and high-performing environment.
What You’ll Be Driving
- Growth of the reachable and engaged customer base.
- Improved onboarding quality and new customer repeat rate.
- Scaled retention and reactivation through always-on lifecycle journeys.
- Evolution from static contact strategies to dynamic, personalised frequency.
- Foundations for Next Best Action decisioning and advanced personalisation.
About you (Qualifications)
- Strong experience in CRM and lifecycle marketing, with deep technical expertise in building automated programmes.
- Hands-on experience working with CRM platforms and marketing automation tools (ESP/CDP).
- Proven ability to design and deliver end-to-end lifecycle programmes at scale.
- Strong understanding of customer data, segmentation, personalisation and event-driven marketing.
- Analytical mindset with experience in testing, optimisation and performance measurement.
- Comfortable operating as a senior individual contributor, balancing strategic ownership with hands-on delivery.
- Strong cross-functional collaborator, able to work across marketing, data, product and engineering teams.
- Commercially driven, with a focus on revenue growth, retention and customer lifetime value.
- Passion for CRM and customer experience, with a drive to build best-in-class lifecycle capabilities.
Location & Work Style
This is a hybrid position based in our Central London Office. You will be expected in office 3 days per week. Note, time in office can vary depending on business needs.
Salary Range
The expected starting salary range for this role is £45,500 – £60,700 gross per year. The amount an employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and our needs.
Benefits
Levi Strauss & Co. offers a total rewards package that includes base pay, incentive plans, an enhanced pension scheme, paid leave, health insurance, product discounts and more designed to help you and your family stay healthy, meet your financial goals and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.
Equal Opportunity Statement
LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.
CRM Lifecycle & Journeys Manager employer: Levi Strauss & Co.
Levi Strauss & Co. is an exceptional employer that champions a dynamic work culture, fostering collaboration and innovation in the heart of Central London. With a strong focus on employee growth, we offer comprehensive benefits including health insurance, an enhanced pension scheme, and generous paid leave, ensuring our team members thrive both personally and professionally. Join us to be part of a transformative CRM journey where your contributions directly impact customer engagement and business success.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Lifecycle & Journeys Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and think about how your skills can contribute to their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace CRM Lifecycle & Journeys Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in CRM and lifecycle marketing. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Technical Skills:Since this role involves hands-on work with CRM platforms, be sure to mention any specific tools you've used, like Braze or Salesforce. We love seeing candidates who can hit the ground running with their technical expertise!
Demonstrate Your Analytical Mindset:We’re looking for someone who can measure performance and optimise strategies. Include examples of how you’ve used data to drive decisions in past roles. This will show us you’re not just about strategy but also about results!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Levi Strauss & Co.
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Braze or Salesforce. Familiarise yourself with their features and functionalities, as you might be asked to discuss how you would use them to build automated programmes.
✨Showcase Your Strategic Mindset
Prepare to discuss your experience in developing lifecycle strategies. Think of specific examples where you translated business priorities into actionable CRM roadmaps, and be ready to explain how these strategies drove revenue growth and customer engagement.
✨Data is Key
Brush up on your data analysis skills! Be prepared to talk about how you’ve used first-party data for segmentation and personalisation in past roles. Highlight any experience you have with testing and optimisation, as this will show your analytical mindset.
✨Collaboration is Crucial
Since this role involves cross-functional collaboration, think of examples where you successfully worked with different teams, such as marketing, data, and tech. Be ready to discuss how you navigated challenges and ensured smooth execution of projects.
