At a Glance
- Tasks: Lead CRM activation across digital channels and optimise customer journeys.
- Company: Innovative organisation focused on customer engagement and marketing technology.
- Benefits: Hybrid work model, competitive pay, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven personalisation.
- Why this job: Join a dynamic team and make a real impact on customer engagement strategies.
- Qualifications: 4+ years in CRM marketing, strong Salesforce Marketing Cloud skills, and analytical mindset.
The predicted salary is between 50000 - 65000 £ per year.
Role Type: Contract
Length: 6 Months
Location: Hybrid, London
Lever Scott International is partnering with an innovative organisation that is investing heavily in customer engagement, marketing technology and data-driven personalisation. As part of a major expansion within their CRM function, they are looking to appoint an experienced CRM Activation Manager to play a key role in delivering sophisticated multi-channel customer communications.
The Role
You'll take ownership of CRM activation across multiple digital channels, building audience-led journeys, developing sophisticated segmentation strategies and continuously optimising customer lifecycle programmes. Working closely with marketing, data, product and technology teams, you'll ensure campaigns are delivered efficiently, accurately and with a strong commercial focus.
Responsibilities
- Design and deliver automated customer journeys across email, SMS, push notifications and in-app messaging.
- Build sophisticated audience segments using customer, behavioural and transactional data.
- Develop personalised communications using dynamic content and marketing automation.
- Manage campaign deployment, testing, QA and performance optimisation.
- Deliver lifecycle marketing programmes focused on customer acquisition, engagement, retention and loyalty.
- Create audiences to support paid digital marketing campaigns and customer acquisition initiatives.
- Analyse campaign performance and identify opportunities for continual improvement.
- Work closely with internal stakeholders to align CRM activity with wider business objectives.
- Ensure all CRM activity complies with GDPR and customer consent requirements.
What We're Looking For
- 4+ years' experience delivering CRM marketing and marketing automation campaigns.
- Strong hands-on expertise with Salesforce Marketing Cloud, including Journey Builder, Email Studio, Data Extensions, SQL and AMPscript.
- Commercial experience using Braze, including Canvas, audience segmentation and Liquid personalisation.
- Excellent understanding of lifecycle marketing and customer journey design.
- Strong SQL skills for segmentation, data analysis and campaign execution.
- Experience delivering highly personalised customer communications at scale.
- Analytical mindset with the ability to interpret campaign performance and recommend improvements.
- Excellent stakeholder management and communication skills.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Activation Manager in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace CRM Activation Manager in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Lever Scott International from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Lever Scott International specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Lever Scott International
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Lever Scott International, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Lever Scott International you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Lever Scott International that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Lever Scott International, so think on your feet and don't hesitate to showcase your creativity!
