At a Glance
- Tasks: Lead CRM activation and create engaging customer journeys across digital channels.
- Company: Innovative organisation focused on customer engagement and marketing technology.
- Benefits: Hybrid work model, competitive pay, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven personalisation.
- Why this job: Join a dynamic team and make a real impact on customer engagement strategies.
- Qualifications: 4+ years in CRM marketing, strong Salesforce Marketing Cloud and SQL skills.
The predicted salary is between 50000 - 65000 £ per year.
- Role: CRM Activation
- Manager
- Role
- Type: Contract
- Length: 6 Months
Location: Hybrid, London Lever Scott International is partnering with an innovative organisation that is investing heavily in customer engagement, marketing technology and data-driven personalisation.
As part of a major expansion within their CRM function, they are looking to appoint an experienced CRM Activation Manager to play a key role in delivering sophisticated multi-channel customer communications.
The Role You'll take ownership of CRM activation across multiple digital channels, building audience-led journeys, developing sophisticated segmentation strategies and continuously optimising customer lifecycle programmes.
Working closely with marketing, data, product and technology teams, you'll ensure campaigns are delivered efficiently, accurately and with a strong commercial focus.
Responsibilities Design and deliver automated customer journeys across email, SMS, push notifications and in-app messaging.
Build sophisticated audience segments using customer, behavioural and transactional data.
Develop personalised communications using dynamic content and marketing automation.
Manage campaign deployment, testing, QA and performance optimisation.
Deliver lifecycle marketing programmes focused on customer acquisition, engagement, retention and loyalty.
Create audiences to support paid digital marketing campaigns and customer acquisition initiatives.
Analyse campaign performance and identify opportunities for continual improvement.
Work closely with internal stakeholders to align CRM activity with wider business objectives.
Ensure all CRM activity complies with GDPR and customer consent requirements.
What We're Looking For 4+ years' experience delivering CRM marketing and marketing automation campaigns.
Strong hands-on expertise with Salesforce Marketing Cloud , including Journey Builder, Email Studio, Data Extensions, SQL and AMPscript.
Commercial experience using Braze , including Canvas, audience segmentation and Liquid personalisation.
Excellent understanding of lifecycle marketing and customer journey design.
Strong SQL skills for segmentation, data analysis and campaign execution.
Experience delivering highly personalised customer communications at scale.
Analytical mindset with the ability to interpret campaign performance and recommend improvements.
Excellent stakeholder management and communication skills.
CRM Activation Manager employer: Lever Scott International
Lever Scott International is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets customer engagement. With a strong focus on employee growth and development, the company provides opportunities to work with cutting-edge marketing technology and data-driven strategies, fostering a culture of collaboration and creativity. Employees benefit from a hybrid working model that promotes work-life balance while being part of a forward-thinking team dedicated to delivering impactful customer experiences.
