At a Glance
- Tasks: Lead CRM activation across digital channels and optimise customer journeys.
- Company: Innovative organisation focused on customer engagement and marketing technology.
- Benefits: Hybrid work model, competitive pay, and opportunities for professional growth.
- Other info: Join a dynamic team and help shape the future of customer communications.
- Why this job: Make a real impact in customer engagement with cutting-edge marketing tech.
- Qualifications: 4+ years in CRM marketing, strong Salesforce Marketing Cloud skills, and analytical mindset.
The predicted salary is between 50000 - 60000 £ per year.
Lever Scott International is partnering with an innovative organisation that is investing heavily in customer engagement, marketing technology and data-driven personalisation. As part of a major expansion within their CRM function, they are looking to appoint an experienced CRM Activation Manager to play a key role in delivering sophisticated multi-channel customer communications.
The Role
You'll take ownership of CRM activation across multiple digital channels, building audience-led journeys, developing sophisticated segmentation strategies and continuously optimising customer lifecycle programmes. Working closely with marketing, data, product and technology teams, you'll ensure campaigns are delivered efficiently, accurately and with a strong commercial focus.
Responsibilities
- Design and deliver automated customer journeys across email, SMS, push notifications and in-app messaging.
- Build sophisticated audience segments using customer, behavioural and transactional data.
- Develop personalised communications using dynamic content and marketing automation.
- Manage campaign deployment, testing, QA and performance optimisation.
- Deliver lifecycle marketing programmes focused on customer acquisition, engagement, retention and loyalty.
- Create audiences to support paid digital marketing campaigns and customer acquisition initiatives.
- Analyse campaign performance and identify opportunities for continual improvement.
- Work closely with internal stakeholders to align CRM activity with wider business objectives.
- Ensure all CRM activity complies with GDPR and customer consent requirements.
What We're Looking For
- 4+ years' experience delivering CRM marketing and marketing automation campaigns.
- Strong hands-on expertise with Salesforce Marketing Cloud, including Journey Builder, Email Studio, Data Extensions, SQL and AMPscript.
- Commercial experience using Braze, including Canvas, audience segmentation and Liquid personalisation.
- Excellent understanding of lifecycle marketing and customer journey design.
- Strong SQL skills for segmentation, data analysis and campaign execution.
- Experience delivering highly personalised customer communications at scale.
- Analytical mindset with the ability to interpret campaign performance and recommend improvements.
- Excellent stakeholder management and communication skills.
